Sales Director

AVEVA; Germany; Hybrid; EUR 140,000 - 180,000; Full time

Job summary

AVEVA, a global industrial software leader, is seeking a Sales Director in Frankfurt (Hybrid) to lead a Strategic Account Managers team across CEE. You will drive revenue growth, strengthen executive relationships, and expand AVEVA’s footprint within key accounts through strategic planning, cross‑functional collaboration, and robust pipeline management.

The role requires significant B2B software sales leadership experience in DACH/CEE markets, fluent English and German (C1), and regular travel.

Qualifications

• Industry knowledge in utilities, oil & gas, chemicals, metals & mining.
• Significant direct sales experience in complex, B2B enterprise software.
• Sales management experience in DACH/CEE markets.
• Excellent leadership, coaching and team management skills.
• Familiarity with Salesforce and MEDDPICC.
• Fluent in English with German at least C1.

Responsibilities

• Directly manage, coach and develop a team of Account Managers across strategic accounts.
• Promote AVEVA software products and services.
• Develop and manage the account team with clear priorities.
• Coach Account Managers on CRM use, pipeline health, and forecasting.
• Lead executive business reviews and strategic planning with customers.
• Maintain accurate sales forecasts, pipeline, and business data.
• Travel approximately 30–40% per year.

Skills

Sales leadership

Account management

B2B software sales

CRM familiarity

MEDDPICC knowledge

DACH/CEE market knowledge

Education

Engineering degree in Chemical, Electrical, Mechanical, or related field

Tools

Salesforce

MEDDPICC framework

Job description

Job Title: Sales Director

Location: Frankfurt - Hybrid

The job

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals and minerals - safely, efficiently and more sustainably. We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies. If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers. For more information about our privacy policy and how to manage cookies, visit our Privacy Policy. The Sales Director will lead a team of Strategic Account Managers to drive strategic growth and grow customer relationships across Aveva’s key strategic accounts in the CEE region. The role requires strong leadership, commercial acumen, and the ability to influence both customers and internal teams. You will be responsible for driving revenue growth and long‑term partnerships across AVEVA’s most critical and high‑value customers in CEE and for expanding AVEVA’s market presence, deepening customer relationships and expanding the Aveva footprint within the existent customer base, leading complex, high‑value sales engagements, identifying new business opportunities, and delivering revenue targets through effective coaching, territory planning, and cross‑functional collaboration. This role requires a proactive leader with strong industry insight, sales expertise, and the ability to navigate complex B2B environments. With regular regional travel (approx. 30-40% PA), you’ll play a pivotal role in shaping AVEVA’s success in key European markets.

Key responsibilities

• Directly manage, coach and develop a team of varied Account Managers covering strategic accounts in the assigned territory to drive account expansion through upsell, cross‑sell, and new business opportunities
• Promote AVEVA software products and services
• Develop and manage the account team through frequent and direct engagement of the team, individually and collectively, with a strong emphasis on establishing expectations and priorities to ensure individual and team success.
• Assist Account Managers with the development of Strategic Account Plans and especially a healthy and consistent pipeline.
• Coach individual Account Managers on effective use of CRM, sales processes, pipeline health, and forecasting.
• Engage directly with customers.
• Build and maintain trusted relationships with decision‑makers and act as executive sponsor for key customer relationships.
• Lead executive business reviews and strategic planning sessions with customers.
• Working with the VP of the Market and the Director of Marketing, coordinate marketing and business development activities for the region such as industry events and regional seminars, guaranteeing its positive impact in the Sales results.
• Expedite resolution of key customer complaints and problems.
• Assure that customers are provided/satisfied with complex technical application assistance.
• Leverage AVEVA partner ecosystem to scale growth
• Maintain accurate sales forecasts, pipeline, and business data.
• Report on account performance, deal progress, and growth opportunities.
• Develop and maintain a sufficient knowledge of AVEVA’s core industries (Utilities, Oil & Gas, Power, Chemicals, Metals & Mining, Pharma and Life Sciences) and stay current with their trends and issues to effectively align and apply AVEVA’s technologies to meet customer’s business goals.
• Maintain personal knowledge and skill levels with AVEVA products and sales support applications according to guidelines established by AVEVA through recurrent annual training within the Company or designated external resources.
• Be a leader by example applying the expected and proper activity, behaviour, common sense and discipline in all dimensions of the work.
• Practice financial management consistent with company guidelines managing budgets using company systems, and tools in a timely manner.

Essential requirements

• Industry knowledge pertinent to the territory (e.g. in one or more industries: Utilities, Oil & Gas, Chemicals, Metals & Mining, Paper, Life Sciences)
• Significant direct sales experience – specifically within complex, B2B Enterprise Software.
• Significant sales management experience in DACH/CEE markets
• Excellent leadership, coaching and team management skills
• Familiarity with Salesforce and the MEDDPICC sales framework.
• Fluent in English, with excellent written and verbal communication skills and the local language (German) to a minimum level of C1.

Desired skills

• Engineering degree in Chemical, Electrical, Mechanical or related field
• Other local language skills are advantageous

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.

Commercial at AVEVA

Our Commercial team, comprised of over 2,000 dedicated colleagues, is the backbone of our customer relationships and business growth. From industry experts and solution architects to sales, support, success managers, and business operations, everyone shares a common goal: to deeply understand our customers’ needs and deliver tailored solutions. If you're passionate about driving growth, tackling complex business challenges, and fostering strong customer relationships, you'll find success and fulfilment in our Commercial team. Find out more: https://www.aveva.com/en/about/careers/

Find out more

Find out more at AVEVA Careers. For more information about our privacy policy and how to manage cookies, visit our Privacy Policy.