Sales Director at AVEVA

AVEVA; Germany; Hybrid; EUR 140,000 - 190,000; Full time

Job summary

AVEVA seeks a Sales Director in Frankfurt (Hybrid) to lead a team of Strategic Account Managers across Central Europe. You will drive revenue growth, deepen strategic customer relationships, and own territory planning in B2B enterprise software.

You will steer complex sales cycles, collaborate with cross-functional teams, and ensure a healthy pipeline while traveling 30–40% of the time across the region.

Qualifications

• Significant direct sales experience in B2B Enterprise Software.
• Proven sales management experience in DACH/CEE markets.
• Strong leadership and team coaching skills.
• Fluent in English and German (C1) preferred.

Responsibilities

• Directly manage, coach and develop a team of Account Managers to drive expansion.
• Promote AVEVA software products and services.
• Develop and manage Strategic Account Plans and pipeline.
• Coach Account Managers on CRM usage, forecasting and processes.
• Lead executive reviews and coordinate regional marketing activities.

Skills

Direct sales experience

Sales management

Leadership & coaching

English & German fluency

Education

Engineering degree (Chemical, Electrical, Mechanical)

Tools

Salesforce

MEDDPICC

Job description

Sales Director

Location: Frankfurt - Hybrid

This Visa sponsorship job abroad position offers great opportunities for career growth.

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals and minerals - safely, efficiently and more sustainably. We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you!

For more information about our privacy policy and how to manage cookies, visit our Privacy Policy.

The Sales Director will lead a team of Strategic Account Managers to drive strategic growth and grow customer relationships across Aveva’s key strategic accounts in the CEE region. The role requires strong leadership, commercial acumen, and the ability to influence both customers and internal teams. You will be responsible for driving revenue growth and long-term partnerships across AVEVA’s most critical and high-value customers in CEE and for expanding AVEVA’s market presence, deepening customer relationships and expanding the Aveva footprint within the existent customer base, leading complex, high-value sales engagements, identifying new business opportunities, and delivering revenue targets through effective coaching, territory planning, and cross-functional collaboration. This role requires a proactive leader with strong industry insight, sales expertise, and the ability to navigate complex B2B environments. With regular regional travel (approx. 30-40% PA), you’ll play a pivotal role in shaping AVEVA’s success in key European markets.

Key responsibilities

• Directly manage, coach and develop a team of varied Account Managers covering strategic accounts in the assigned territory to drive account expansion through upsell, cross-sell, and new business opportunities
• Promote AVEVA software products and services
• Develop and manage the account team through frequent and direct engagement of the team, individually and collectively, with a strong emphasis on establishing expectations and priorities to ensure individual and team success.
• Assist Account Managers with the development of Strategic Account Plans and especially a healthy and consistent pipeline.
• Coach individual Account Managers on effective use of CRM, sales processes, pipeline health, and forecasting.
• Engage directly with customers.
• Build and maintain trusted relationships with decision-makers and act as executive sponsor for key customer relationships.
• Lead executive business reviews and strategic planning sessions with customers.
• Working with the VP of the Market and the Director of Marketing, coordinate marketing and business development activities for the region such as industry events and regional seminars, guaranteeing its positive impact in the Sales results.
• Expedite resolution of key customer complaints and problems.
• Assure that customers are provided/satisfied with complex technical application assistance.
• Leverage AVEVA partner ecosystem to scale growth
• Maintain accurate sales forecasts, pipeline, and business data.
• Report on account performance, deal progress, and growth opportunities
• Develop and maintain a sufficient knowledge of AVEVA’s core industries (Utilities, Oil & Gas, Power, Chemicals, Metals & Mining, Pharma and Life Sciences) and stay current with their trends and issues to effectively align and apply AVEVA’s technologies to meet customer’s business goals.
• Maintain personal knowledge and skill levels with AVEVA products and sales support applications according to guidelines established by AVEVA through recurrent annual training within the Company or designated external resources.
• Be a leader by example applying the expected and proper activity, behaviour, common sense and discipline in all dimensions of the work.
• Practice financial management consistent with company guidelines managing budgets using company systems, and tools in a timely manner.

Essential requirements

• Industry knowledge pertinent to the territory (e.g. in one or more industries: Utilities, Oil & Gas, Chemicals, Metals & Mining, Paper, Life Sciences)
• Significant direct sales experience - specifically within complex, B2B Enterprise Software.
• Significant sales management experience in DACH/CEE markets
• Excellent leadership, coaching and team management skills
• Familiarity with Salesforce and the MEDDPICC sales framework.
• Fluent in English, with excellent written and verbal communication skills and the local language (German) to a minimum level of C1.

Desired skills

• Engineering degree in Chemical, Electrical, Mechanical or related field
• Other local language skills are advantageous

Commercial at AVEVA

Our Commercial team, comprised of over 2,000 dedicated colleagues, is the backbone of our customer relationships and business growth. From industry experts and solution architects to sales, support, success managers, and business operations, everyone shares a common goal: to deeply understand our customers' needs and deliver tailored solutions. If you're passionate about driving growth, tackling complex business challenges, and fostering strong customer relationships, you'll find success and fulfilment in our Commercial team.

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.