Retention / Lifecycle Marketing Specialist

Arise; Berlin; Vor Ort; EUR 45.000 - 60.000; Teilzeit

Zusammenfassung

A popular weight loss app is seeking a Lifecycle Marketing Manager who will work closely with the CEO to enhance user retention and engagement strategies. The ideal candidate has 2+ years of experience in lifecycle marketing and a relevant degree. You will enjoy a flexible remote work environment in an international team, focusing on optimizing user experiences and campaign effectiveness. Join us in our mission to empower users towards healthier lifestyles.

Leistungen

Flexible part-time work schedule

Paid annual leave

Creative work environment

Qualifikationen

• At least 2 years of professional experience in a lifecycle marketing role.
• Experience in app marketing is a plus.
• Great command of English, with German or Russian as an advantage.

Aufgaben

• Work closely with the CEO on user retention activities.
• Improve onboarding and engagement flows.
• Organize lifecycle campaigns and ensure smooth user journeys.

Kenntnisse

Lifecycle marketing

CRM

User retention

Data analysis

English proficiency

Ausbildung

Bachelor's Degree in marketing or related field

Tools

Mixpanel

Google Analytics

Firebase

Jobbeschreibung

Seek a new challenge in an autonomous position with the power to achieve quick results. Arise is a popular weight loss app that's active worldwide, with 8M+ downloads and a 4.7 average rating on the App Store. Join our team and be a part of our mission : changing lives by empowering our users to become healthier and happier. We are searching for a candidate who can help Arise reach its full potential and become a leader in the Health & Fitness category. Read on if autonomous work in a young, international team is your calling and you love working remotely on a flexible schedule!

Tasks

• Working closely with the CEO and taking responsibility for all user retention and lifecycle marketing activities
• Continuous improvement upon existing onboarding, engagement, and reactivation flows
• Organizing day-to-day lifecycle campaigns and ensuring a smooth user journey
• Supporting various projects, e.g. in the development of retention-focused features or personalized messaging
• Supervising the implementation of customer retention initiatives
• Regular quality assurance of user journeys & brainstorming for improvements
• Supporting the management in the legal area, e.g. GDPR compliance for messaging
• Development and maintenance of lifecycle campaign calendars and user journey maps
• Definition of segmentation, user stories, and messaging requirements
• Collaboration with UX / UI designers for an optimal user experience
• Interface between product, development, design, marketing, and management
• Conducting cohort, funnel, and retention analyses
• Identification of drop-off points, churn drivers, and opportunities to boost engagement
• Creation and prioritization of campaign backlogs and automation workflows
• Management of email, push notification, and in-app messaging rollouts
• Optimization of internal processes and procedures (e.g., segmentation, automation, A / B testing)
• Development and maintenance of lifecycle playbooks and SOPs
• Collaboration with customer support to analyze and resolve churn-related issues
• Monitoring retention, engagement, and other lifecycle KPIs
• Introduction and maintenance of automation and CRM tools
• Coordination with external service providers or partners (e.g. CRM or ESP providers)
• Analysis of user behavior (e.g., via Mixpanel, Google Analytics, Firebase)
• Creation and presentation of retention reports and dashboards
• Measurement and optimization of KPIs (e.g., Retention, Churn, Engagement)
• A / B testing to validate campaign effectiveness
• Close coordination with management on strategy and goals
• Organization and management of campaign planning meetings
• Communication with stakeholders on status, risks, and milestones
• Translation of business goals into actionable retention and engagement strategies
• Monitoring and management of messaging compliance (e.g., unsubscribe management)
• Planning and executing reactivation strategies for lapsed users
• Management of customer feedback loops and continuous improvement cycles
• Participation in the monetization strategy (e.g., upsells, renewals)
• Analysis of growth opportunities and expansion into new retention channels
• Development of user engagement and loyalty measures
• Collaboration with marketing for campaigns and product launches

We're looking for someone with :

• At least 2 years of professional experience in a lifecycle marketing, CRM, or retention-focused role (app experience is an advantage)
• Bachelor's Degree in a marketing, business, or data-related field preferred
• Great command of English, German or Russian is considered a plus

We're a great match if you :

• Love the idea of turning a user journey into a well-oiled machine that keeps people coming back
• Like to "get your hands dirty" actually doing the work, not delegating
• Value the quick results that come from autonomous work
• Work in a structured manner, always maintain an overview and can prioritize important tasks if required
• Are flexible, committed, independent and determined
• Don't like wasting time on needless bureaucracy and meetings that could have been emails
• A job that's challenging but stress-free, with a lot of creative freedom
• Flat hierarchies, short decision-making processes and close collaboration with CEO
• A friendly, international, and highly committed team that operates with mutual trust and efficient decision-making processes
• The opportunity to contribute to an established, financially stable start-up with a 5-year Health & Fitness legacy
• Flexible part-time work schedule and fully remote position
• Paid annual leave

Get in touch!

Convince us that you're a match for the position and that we can't miss out on you by applying with :

• Your CV
• An informal cover letter detailing why you are a great fit for the position.

Are you looking for a challenge and ready to achieve something great with us?