Retail Sales Manger

Anker Innovations; Düsseldorf; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Anker Innovations is expanding its Baby & Health Care division in Western Europe. The Retail Sales Manager will own the offline retail strategy and execution, focusing on Germany, France, and the Netherlands, and will drive listings in top baby specialty stores and drugstores.

You will lead annual negotiations, optimize shelf presentation, and collaborate with Brand Managers on localized POS. Regular field visits across Europe will support sell-through growth and channel alignment with online

Qualifikationen

• 3–10 years of KAM or Retail Sales in DACH/Western Europe.
• Experience in consumer goods, preferably Mom & Baby / Baby Care.
• Existing network of buyers at dm, Rossmann, BabyOne, BabyWalz is highly valued.
• Negotiation-fluent German and fluent English; French or Dutch is a plus.
• Strong understanding of European retail dynamics and listing processes.
• Entrepreneurial mindset and high adaptability in a global tech environment.

Aufgaben

• Strategic Channel Expansion & Account Management: manage listings and negotiate terms with major retailers in DACH and WE.
• In-Store Execution & Trade Marketing: own shelf placement and in-store brand presentation.
• Data-Driven Optimization & Forecasting: monitor sell-through, manage promotions and ROI.
• Cross-Functional Collaboration: align with Brand and Online teams to ensure cohesive messaging.

Kenntnisse

KAM experience

Retail sales

Negotiation

German language

English language

French or Dutch

Buyer network

Jobbeschreibung

Job Title: Retail Sales Manager (Health & Baby)

Location: Düsseldorf, Germany (with EU-wide travel)

Reports To: Baby Scrum Leader – Western Europe

About the Role

Anker Innovations is a global leader in consumer technology. We are expanding our Baby & Health Care division (anchored by innovative smart baby products, e.g., wearable breast pumps) across Western Europe. We are seeking a highly entrepreneurial and connected Retail Sales Manager to pioneer our offline footprint and establish market leadership.

Role Purpose

You will own the offline retail strategy and execution for our Baby portfolio across Western Europe, with a strategic focus on Germany (Focus #1), France (#2), and the Netherlands (#3).

Your mission is to get our products onto the shelves of top-tier Baby Specialty Stores and Drugstore Chains, driving both brand visibility and sustainable sell-through.

Key Responsibilities

Strategic Channel Expansion & Account Management

• DE Focus: Directly manage and scale listings with Germany's retail giants, including Baby Specialty chains (BabyOne, BabyWalz), key regional buying groups, and Drugstores (dm-drogerie markt, Rossmann).
• FR & NL Expansion: Replicate Germany's success by driving channel expansion in France and the Netherlands; secure new listings and expand shelf presence with key retailers across both markets.
• Annual Negotiations: Lead annual top-level negotiations, managing trade terms including listing fees, promotional allowances, payment terms, and rebate structures.

In-Store Execution & Trade Marketing

• Shelf Strategy: Own shelf placement strategy (Regalplatzierung) and in-store brand presentation across all retail partners.
• Localization (Nudge Box & POS): Partner with Brand Managers to implement localized Point-of-Sale (POS) solutions tailored to the aesthetics of European baby stores.
• Field Visits (Filialbesuche): Conduct regular field visits across key European cities to audit pricing, competitor compliance, and identify gap-buy opportunities.

Data-Driven Optimization & Forecasting

• Sell-Through Analysis: Monitor weekly retail panels, sell-through data, and inventory levels per channel to optimize the SKU mix and replenishment plans.
• ROI Management: Track channel promotional performance and trade spend efficiency to ensure profitable growth.
• Sprint Reviews: Present structured KPI progress and market insights to the Regional GTM leadership in bi-weekly sprint reviews.

Cross-Functional Collaboration

• Medical & Expert Marketing: Collaborate with Professional Affairs team to leverage expert endorsements (ÖKO-TEST, Hebammen recommendations) as critical leverage in retail buyer presentations.
• Omnichannel Alignment: Work with existing online teams (Amazon/DTC) to avoid channel conflict and ensure consistent brand messaging across channels.

Experience

• 3–10 years of Key Account Management (KAM) or Retail Sales experience in consumer goods within DACH/Western Europe.
• Industry preference: Mom & Baby / Baby Care / Motherhood sectors strongly preferred. Candidates from consumer electronics will also be considered.
• Existing Network: A proven, active network of buyer contacts at dm, Rossmann, BabyOne, or BabyWalz is highly valued. Contacts in French or Dutch baby retail is a strong plus.
• Track Record: Demonstrated success in taking a new brand or product category from "zero to listing" in major European drugstores or buying groups.
• Language: Negotiation-fluent German (essential for DACH buyer relationships) and fluent English (internal corporate language). French or Dutch is a strong asset.
• Negotiation Expertise: Deep understanding of the European retail landscape's commercial mechanics (WKZ, listings, logistics penalties).
• Industry Knowledge: Solid understanding of baby market dynamics, purchasing behaviors, and compliance standards — or a proven ability to quickly ramp up in a new category.
• Cultural Fit: High agility and entrepreneurial mindset, comfortable pivoting fast in a high-growth, global technology-driven environment.