Retail Marketing Manager (m/f/d) – DENZA

BYD EUROPE; Frankfurt; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation package

Development opportunities

Dynamic, international environment

Job summary

BYD EUROPE seeks a Retail Marketing Manager for DENZA Germany to lead regional marketing activities at retailer level, aligning national OEM-led campaigns with local dealer execution and ensuring premium brand standards across Germany.

You will work with a broad network of dealerships, manage events and activations, and coordinate with internal teams to drive ROI and brand consistency. Fluent German and strong English required; travel within Germany expected.

Qualifications

• Strong experience in automotive marketing, preferably with premium brands.
• Proven track record working with OEMs and dealer networks.
• Ability to translate national brand strategies into local retail execution.
• Excellent communication and stakeholder management skills.
• Fluent in German with good English.

Responsibilities

• Develop and implement regional marketing campaigns aligned with DENZA’s brand strategy.
• Collaborate with dealerships across Germany to plan promotional events.
• Manage retail events, sponsorships, and activations.
• Support dealers with marketing collateral, digital content, and activation strategies.
• Coordinate with national marketing to align regional campaigns with brand messaging.
• Manage local advertising channels incl. social media, press, and outdoor.
• Track campaign performance and report ROI.
• Organize training sessions for dealership staff on brand messaging.
• Maintain consistent brand representation across all touchpoints.
• Advise dealers on marketing planning and best practices.
• Ensure premium brand presentation online and offline; comply with branding guidelines.
• Collaborate with internal teams (sales, digital marketing, product management).

Skills

Automotive marketing

Dealer network experience

Brand strategy translation

Stakeholder management

Team collaboration

Job description

About DENZA DENZA is BYD’s premium automotive brand, combining innovative electric mobility, advanced technology, and sophisticated design. As the brand continues its rapid expansion in Germany, a strong and consistent retail marketing approach is essential to deliver a premium brand experience across the entire dealer network.

About DENZA DENZA is BYD’s premium automotive brand, combining innovative electric mobility, advanced technology, and sophisticated design. As the brand continues its rapid expansion in Germany, a strong and consistent retail marketing approach is essential to deliver a premium brand experience across the entire dealer network.

Role Overview As Retail Marketing Manager DENZA Germany, you will be responsible for all DENZA related marketing activities at retailer level across the German market. Your key mission is to ensure strong alignment and consistency between national OEM-led marketing initiatives and local dealer marketing execution. You will act as the central interface between DENZA’s national marketing team and retail partners, ensuring brand standards are upheld while supporting local commercial success.

Key Responsibilities

• Develop and implement regional marketing campaigns aligned with DENZA’s brand strategy.
• Collaborate with a wide network of dealerships across Germany to plan and execute promotional events and activities.
• Manage retail events, sponsorships, and activations to strengthen brand presence at the local level
• Support dealers with marketing collateral, digital content, and activation strategies.
• Coordinate with the national marketing team to ensure regional campaigns are aligned with overall brand messaging.
• Manage local advertising channels including social media, press, and outdoor advertising across diverse regions.
• Track campaign performance and report on ROI, making data-driven adjustments as needed.
• Organize training sessions for dealership staff on brand messaging and promotional strategies.
• Maintain consistent brand representation across all touchpoints within the network.
• Support and advise dealers on local marketing planning, activation, and best practices
• Ensure consistent premium brand presentation across all retail touchpoints (online and offline); ensure compliance with corporate branding guidelines and marketing policies
• Collaborate with internal teams, including sales, digital marketing, and product management, to align marketing efforts

Your Profile

• Strong experience in automotive marketing, preferably within the premium segment
• Background at OEM or retailer level, with a solid understanding of dealer marketing dynamics
• Proven ability to translate national brand strategies into effective local retail execution
• Pragmatic, solution-oriented mindset with a hands-on approach
• Strong communication and stakeholder management skills
• Team player who thrives in a fast-growing, dynamic organization

Requirements

• Fluent German and good English skills (spoken and written)
• Experience working closely with dealer networks and retail partners
• Willingness to travel within Germany as required
• High level of organization, brand sensitivity, and executional excellence
• Location Frankfurt / Offenbach

What We Offer

• A key role in shaping the retail presence of a new premium automotive brand in Germany
• Dynamic, entrepreneurial, and international working environment
• High level of responsibility and influence on brand success
• Close collaboration with motivated colleagues and retail partners
• Competitive compensation package and development opportunities within BYD and DENZA

If you are passionate about premium automotive marketing, enjoy working at the interface between OEM and retail, and want to help build a strong and consistent DENZA brand presence across Germany, we look forward to your application.