Resources Marketing Manager – Global

Arup; Berlin; Hybrid; EUR 60.000 - 80.000; Teilzeit

Zusammenfassung

A multinational engineering firm in Berlin seeks a part-time Resource Marketing Manager to lead strategic marketing efforts. This role involves collaboration with business leaders to develop and implement effective marketing strategies, requiring over 7 years of experience in marketing and a strong understanding of market dynamics. This position offers flexible working arrangements and is integral to achieving business goals.

Leistungen

Competitive pay

Flexible working arrangements

Profit share

Qualifikationen

• 7+ years of experience in strategic marketing within a large organisation.
• Proven track record in marketing planning and delivery.
• Deep understanding of market dynamics and client needs.

Aufgaben

• Support development of a client-led marketing strategy.
• Collaborate with business marketers for consistent messaging.
• Commission market research for actionable insights.

Kenntnisse

Strategic thinking

Analytical skills

Interpersonal skills

Communication skills

Ausbildung

Undergraduate degree in Marketing, Business or related field

Postgraduate qualification in marketing

Jobbeschreibung

Why Arup?

At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organisation which offers you many possibilities to shape a better world, and your future.

In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to hire a part-time Resource Marketing Manager to strengthen our MCBD function.

In this part-time role the Resources Marketing Manager will support the development of Arup’s strategic marketing approach for the Resources Business, working closely with the relevant Global Business / Leader and leadership network. A critical role within the context of Arup’s new Integrated Business Plan, our Resources Marketing Manager will support effective market positioning for the business by working closely with business marketers in our regions on the joint development of marketing plans and campaigns, ensuring we employ consistent messaging and align activities while allowing tailoring for local market dynamics.

Responsibilities

• Business Marketing - Strategy and Planning: Support the development of a client-led, strategic marketing approach for the development of business marketing and ensure its implementation and alignment with Arup’s Integrated Business Plan, long-range business priorities, and shorter-term opportunity pipeline.
• Implement, monitor and role-model standard approaches to business marketing planning in collaboration with fellow business and service marketers to achieve consistency and maintain quality.
• Advise Business Leaders, their leadership teams, and regional business marketers on effective marketing and communications approaches and evolution of marketing skills and capacity to support successful achievement of our business plans, priorities and opportunity pipeline.

• Team Leadership and Collaboration: Collaborate with fellow global service / business marketers, regional marketers, to ensure efficient and effective delivery of planned business marketing activity.
• Collaborate with the Global Pursuits and Global Client Leads to ensure that business marketing, client relationship management and priority pursuits plans align with and support each other.
• Plan and deliver effectively with communications and corporate affairs colleagues to ensure our business / service priorities are well represented in external engagement activities and corporate communications.

• Research, Data Analysis and Reporting: Working collaboratively with Global Market Research Lead, to commission market research that generates actionable insights and recommendations to inform businesses as they develop their plans and priorities.
• Build a strong understanding of market trends and dynamics, competitor positioning and client needs to inform marketing plans.
• Working collaboratively with teams led by the Global Head of Business Growth and Systems, Global Marketing Strategy, Planning and Development, Global Head of Corporate Communications, and Global Head of Corporate Affairs and Partnerships to establish an agreed set of metrics and a programme of regular reporting to support effective measurement and analysis of the reach and impact of business marketing.

• Marketing Operations: Contribute to the development and successful implementation and management of a marketing and communications scheduling system, working collaboratively with the Global Head of Corporate Communications to ensure scheduling supports our businesses.

Qualifications and accreditation

• Undergraduate, further degree or experience equivalent to a degree, preferably in Marketing, Business, Management, Commerce or Economics; and / or a postgraduate professional qualification or accreditation in marketing.

Knowledge and experience

• 7+ years of experience in marketing, with a proven track record in the marketing of high-value services in a large, multinational organisation.
• Experience in a similar strategic marketing role including marketing planning and delivery.
• Deep understanding of market dynamics and client needs relevant to Arup’s business and broader industry context, including knowledge of political, economic and social trends.
• Strong strategic thinking and analytical skills, including market, competitor and client analysis.

Skills and attributes

• Excellent interpersonal and communication skills, including active listening and influencing.
• Proven ability to build effective organisational networks and trust-based, collaborative working relationships with reports, peers, leaders and other stakeholders.
• Ability to work in a fast-paced, dynamic environment and to manage multiple projects simultaneously.
• High level of personal integrity, professionalism, and inclusive leadership. Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organisation’, maintaining ‘quality of work’, and ‘straight and honorable dealings’.

You should apply if

If you are a collaborative and visionary leader with a strong focus on the external environment.

What we offer you

At Arup, we care about each member’s success, so we can grow together.

Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.

Flexible Working - We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available