Regional Lead | Northern Europe (m/f/d)

Superchat; Berlin; On-site; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Urban Sports Club

John Reed membership

Public transport pass

Annual learning & development budget

Beautiful Berlin office

Job summary

Superchat is seeking a Regional Lead for Northern Europe. You will coach a 4–6 sales team, own target attainment, and shape pricing and GTM strategy for your market. You will close complex deals, manage pipelines with rigor, and collaborate across Marketing, CS, Product, and Exec teams.

The role requires 2–5 years in SaaS sales, leadership of a small team, and fluent English with conversational German (B1+). We value value-driven selling and a cooperative, high-integrity leadership style.

Qualifications

• You have at least 2 years, ideally 5, in SaaS sales and have led a team of 4–6 salespeople.
• Fluent English and conversational German (B1+).
• Strong understanding of SaaS pricing and contract models.
• Proven track record of pursuing and closing complex deals.
• Rigorous pipeline management and experience with sales methodologies.

Responsibilities

• Lead and coach a team of 4–6 Account Executives and Senior Account Executives.
• Own development and attainment of targets, forecast accuracy.
• Shape offer, pricing, and GTM strategy for your market.
• Drive high-value deals and support senior stakeholders.
• Collaborate with Marketing, CS, Product, and People teams.

Skills

Team leadership

SaaS sales

Pipeline management

Complex deal closing

Pricing & contracts

English language

German language (B1+)

Job description

At Superchat, we're rebuilding how businesses talk to their customers. The phone call, the contact form, the support ticket: all of it is being replaced by messaging and AI. We're building the platform that runs underneath.

Founded in 2020, Superchat has become the platform of choice for 10,000+ businesses worldwide, from globally recognized brands like Allianz, Auto1, Enpal, Danone, and GASAG to the small businesses, dental practices, and one-person startups that need to look bigger than they are. Today, millions of messages flow through Superchat every single day.

We started as a unified inbox: one place for every channel a customer might pick, WhatsApp, email, SMS, Instagram. Then ChatGPT happened, and the second chapter began: AI agents that respond across chat, email, and voice at the quality of the best human teams.

We're 100 people, profitable, and have raised €18M in funding (last round 4.5 years ago, we've been growing on our own money since). Headquartered in Berlin.

As Regional Lead for Northern Europe, you're a true player/coach: you lead a team of 4–6 Account Executives, own their development and target attainment, and step into larger, more complex deals yourself. You also help shape the offer, pricing and GTM strategy for your market, reporting directly to our Revenue Director.

Who We Want

Experienced.
You have at least 2 years, ideally 5, in SaaS sales - ideally in Martech, Fintech, Customer Support or AI - and you've led, or are ready to lead, a team of 4–6 salespeople.

Language Skills.
You speak fluent English and at least conversational German (B1 or higher).

Commercially Sophisticated.
You fully understand SaaS pricing and contract models and know how to structure complex deals.

Professional Sales Leader.
You manage pipeline with rigour and can assess realistically what it will deliver. You have solution-selling experience and run your team using a recognised sales methodology.

Coach & Servant Leader.
You know how to coach a team and put their growth and success first, while holding high standards of integrity and following company processes.

Value-Driven.
You quickly uncover use cases and specific customer needs and turn them into compelling proposals built around value, not features.

Highly Numerate.
You're comfortable with techniques like spreadsheet selling, build sophisticated value and pricing models, and are highly proficient in Google Sheets.

Personable.
You connect with your team and earn their respect while staying approachable. You communicate openly, keep your ego low, and have the kind of confidence that doesn't need to shout.

Who We Don't Want

Arrogant.
You lead from ego rather than example.

Inflexible.
You struggle to adapt when plans, priorities or markets change.

Incurious.
You've stopped asking questions or wanting to learn.

Disconnected.
You find it hard to build genuine relationships with your team and the people around you.

Your Day To Day

Team Leadership & Coaching (~35%)

• You coach and develop your team, run pipeline reviews and forecasting, own target attainment, and keep operations focused on delivery.

Player/Coach Selling (~25%)

• You lead complex, higher-value deals yourself and support your team in conversations with senior stakeholders on the prospect side.
• As part of Sales Management, you contribute to offer development, the GTM strategy for your market, pricing and contractual terms.

Marketing (~10%)

• You work closely with Marketing to keep the right leads flowing to your team, support campaigns and targets, and represent Superchat through public speaking, LinkedIn posts and other activities as needed.

Customer Success (~10%)

• You're the interface to Customer Success, making sure new customers are onboarded smoothly and stay satisfied over time.

Stakeholders

Revenue Director: Your direct manager
Your team: 4–6 Account Executives and Senior Account Executives
Marketing: Your market-specific marketing contact, for lead flow and campaigns
Customer Success: CS Managers, for smooth onboarding and ongoing customer satisfaction
Product & Engineering: Feedback on which product features customers value, don't value or need
People team: Support on team management

Why People Choose Us

• We believe in the power of in-person collaboration: We're an in-office culture at heart - we genuinely love being together in the Berlin office. That's where the best ideas happen, decisions move faster, and we learn from and grow with each other every day. We do offer some flexibility for remote work, but our default and our energy is being in the room together.
• We're an international team with diverse cultural backgrounds and languages. Openness, mutual respect, and the exchange of different perspectives shape the way we work together.
• We value ambition and drive. We're looking for people who take ownership, show initiative, and are excited to grow quickly.
• We work with a high degree of ownership and a strong learning mindset. Asking questions, staying curious, and continuously improving are part of our everyday culture.
• We care deeply about humility and teamwork. No egos, open feedback, and a willingness to learn from one another matter more to us than titles.

Benefits & Culture

• Choose between an Urban Sports Club or John Reed membership, or a public transport pass/Dance subscription.
• Regular company-wide and team events.
• An annual €500 learning and development budget that you can use for conferences, courses, books, career coaching, and more.
• An inclusive and exciting startup culture that supports rapid professional and personal growth.
• A beautiful office in the heart of Berlin (Prenzlauer Allee 242) with free snacks, drinks, and top-notch equipment.

We want to build a community, not just a company.

Creating an environment where people genuinely enjoy spending time together is important to us - whether that's through HYROX training, golf, beer pong tournaments, running clubs, Warhammer, weekend activities, or any other community you'd like to build here.

We believe that diversity makes companies stronger. We welcome applications from everyone, regardless of gender, background, nationality, or religion.