Regional Lead, EU

OSL; Deutschland; Vor Ort; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A fintech leader is seeking an experienced individual to oversee growth and business development teams in Germany, the Netherlands, and France. You will be responsible for executing regional strategies that drive user acquisition, retention, and brand trust. Ideal candidates should have over five years of experience in fintech or digital financial services, proficient in English, and have a strong track record in data-driven growth management. This role requires a results-oriented approach to enhance user lifetime value across these markets.

Qualifikationen

• 5+ years of experience in growth, marketing, or business development within fintech, crypto, or other regulated financial services.
• Strong understanding of the European digital ecosystem.
• Proven experience with data-driven growth management.

Aufgaben

• Develop and execute a regional growth strategy for Germany, the Netherlands, and France.
• Lead the user lifecycle from acquisition to retention.
• Oversee local business development efforts.

Kenntnisse

Growth management

Marketing strategies

Business development

Data-driven decision making

Fluent in English

Proficiency in German

Jobbeschreibung

As a subsidiary of the publicly listed OSL Group (HKEX: 863.HK), OSL Digital Securities is Hong Kong’s first and most established SFC‑licensed and insured digital asset platform. Operating since 2018, the platform provides institutional‑grade digital asset services to corporations, financial institutions, professional and retail investors.

OSL Hong Kong delivers services across five core domains: OTC brokerage, Omnibus broker solutions, custody, wealth management, and retail services. The OTC brokerage services provide 24/7 high‑liquidity crypto trading with fiat on/off‑ramp services. Custody solutions feature client‑asset segregated wallet management backed by US$1 billion insurance coverage. The wealth management suite offers crypto investments to traditional investors, including tokenised treasuries, RWAs, structured crypto products, and quant investment strategies. Retail services bring institution‑grade security and crypto access to professional and retail investors.

As a pioneer in bridging traditional finance and the digital asset economy, OSL Group adheres to its core concept: Open, Secure, and Licensed, empowering the next generation of global financial infrastructure. In addition to Hong Kong, OSL Group expands operations under full regulatory compliance in Japan, Australia, Europe and beyond.

About the Role

You will oversee both Growth and Business Development teams, leading initiatives that drive acquisition, activation, and retention of users while building brand trust and presence across the region.

You have a proven track record in driving measurable growth for fintech or Web3 businesses in Europe, are hands‑on with data and execution, and communicate with clarity and conviction.

Key Responsibilities

• Develop and execute a regional growth strategy for Germany, the Netherlands, and France, covering paid acquisition, community, affiliates, partnerships, and referral programs
• Lead the user lifecycle from acquisition to retention, ensuring sustainable growth and profitability
• Oversee local business development efforts — identifying, securing, and managing partnerships to accelerate adoption
• Localize and adapt marketing and growth tactics to fit local user behaviors, regulatory environments, and competitive dynamics
• Collaborate closely with Product, Marketing, Compliance, and Data teams to improve funnel efficiency and user lifetime value (LTV)
• Track KPIs, analyze ROI, and provide actionable insights to leadership

Requirements

• 5+ years of experience in growth, marketing, or business development within fintech, crypto, or other regulated digital financial services
• Strong understanding of the European digital ecosystem — including SEO/SEM, affiliates, KOLs, and community‑driven growth
• Proven experience with data‑driven growth management (A/B testing, funnel optimization, conversion tracking)
• Fluent in English; proficiency in German, French, or Dutch is a strong plus
• Results‑oriented, analytical, and direct in communication
• Deep passion for building and scaling trusted financial or Web3 products

Nice to Have

• Proven record of scaling fintech or crypto products in Europe
• Familiarity with GDPR, compliant marketing practices, and regional regulatory nuances
• Experience managing distributed teams across multiple European markets

Our Commitment to Diversity & Inclusion

OSL is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, identities, and experiences. Everyone deserves an equal chance to contribute and grow here — regardless of race, gender identity, sexual orientation, religion, national origin, age, disability, or veteran status.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Sales, Business Development, and Marketing