Public Relations Specialist

Roborock; Düsseldorf; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A leading consumer electronics brand in Düsseldorf is seeking a skilled Public Relations Specialist. You will develop and implement PR strategies to enhance brand visibility, manage relationships with media, and support various promotional activities. The ideal candidate has over 3 years of PR experience, strong writing skills in German, and the ability to handle multiple projects effectively.

Qualifikationen

• 3+ years of PR experience, preferably in consumer electronics brands.
• Excellent media network and understanding of German media landscape.
• Strong writing and communication skills in German. English as the work language.
• Proactive, responsible, team-oriented, with strong multi-project management skills.

Aufgaben

• Develop and implement PR strategies to strengthen brand awareness and reputation.
• Build and maintain strong relationships with key media and journalists.
• Support product launches through planning and executing PR initiatives.
• Manage PR agencies to ensure alignment with brand objectives.
• Monitor PR performance and ensure quality of all initiatives.

Kenntnisse

PR experience

Media communication

Relationship management

Strong writing skills

Team-oriented

Jobbeschreibung

Key Responsibilities

• Develop and implement PR strategies to strengthen brand awareness and reputation in Germany
• Build and maintain strong, long-term relationships with key media and journalists
• Support product launches, promotions, and marketing campaigns by planning and executing PR initiatives such as press briefings, media content coordination, media sourcing and placement, and event-driven communications
• Manage PR agencies and external partners to ensure alignment with brand objectives and effective execution
• Take ownership of the quality and volume of media coverage, follow up and monitor PR performance, and ensure the delivery quality of all PR initiatives

Requirements

• 3+ years of PR experience, preferably in consumer electronics brands
• Excellent media network and understanding of German media landscape
• Strong writing and communication skills in German. English as the work language.
• Experience in media communication and relationship management
• Proactive, responsible, team-oriented, with strong multi-project management skills