Professional Marketing Lead DACH

Reckitt Benckiser LLC; Heidelberg; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global health and hygiene company is seeking a Professional Marketing Lead for DACH to drive HCP engagement strategies and oversee marketing communications. The ideal candidate will possess a strong educational background in Medicine or Pharmacy, coupled with significant experience in HCP communication and a deep understanding of the German healthcare ecosystem. The role entails collaboration with various teams and ensuring regulatory compliance while building long-term relationships with healthcare professionals.

Leistungen

Employee Assistance Program

Parental benefits

Life insurance

Global share plans

Short-term incentives

Qualifikationen

• Strong track record in HCP communication and influence related to self-care.
• Understanding of the German healthcare system.

Aufgaben

• Creating a local HCP strategy across multiple OTC categories.
• Leading and motivating the Professional Marketing team.
• Building relationships with KOLs and Professional Societies.
• Ensuring compliance with local regulatory requirements.

Kenntnisse

Agility in managing brands

Strategic thinking

Excellent communication skills

Understanding of healthcare ecosystem

Fluent German

Fluent English

Ausbildung

Degree in Medicine, Pharmacy, or Life Sciences

Jobbeschreibung

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Professional Marketing Lead DACH

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Health Professional (HCP) marketing is a critical part of the Reckitt strategy in order to achieve our purpose and ambition in Self Care. The Health Professional Marketing team designs and implements strong strategies and relevant content to win with Healthcare Professionals (HCP) across a range of communication channels. The Team uses patient & HCP insights, innovations, claims, scientific evidence, Go-To-Market (GTM) roadmaps and toolkits to achieve their objectives and measures success against Key Performance Indicators.

As Professional Marketing Lead supporting the DACH business, you will be a key business partner to the commercial teams, particularly the OTC Marketing and Sales functions.

Working in strong collaboration with the global and local regulatory and legal teams, Global Brand Teams but also the Global Professional Marketing Teams you will lead the development of local HCP engagement strategies aligned to the defined success model and category strategies. Through global toolkits, the latest evidence and local HCP and Key Opinion Leader (KOL) insights you will lead the adaptation and transcreation of HCP and patient communication materials and their delivery to HCP using a locally relevant multi-channel approach which include face to face, digital and print content.

You will also be responsible for the training of our dedicated detailing teams.

The combination of scientific knowledge, commercial and patient understanding and a collaborative management style makes the Professional Marketing Lead also the key representer of Reckitt, its science and its product towards KOLs and other external stakeholders as well as the detailing force executing face to face communication with HCPs.

Your responsibilities

In summary, you'll be responsible for:

• Creating an inspiring local HCP strategy and vision across multiple OTC categories based on HCP insights, healthcare ecosystem dynamics and experience whilst gaining commitment of senior leaders to approach
• Leading, motivating and coaching the Professional Marketing team to deliver against the local HCP strategy in strong partnership with consumer, trade, regulatory and legal teams
• Work closely with Global Professional Marketing to inform development of global HCP toolkits and then ensure adaption to the local HCP context in a regulatory compliant way
• Forge and maintain meaningful long-term relationships with KOLs, Professional Societies, Agency partners and HCP communication platform providers to deliver Reckitt educational and Brand promotional content against HCP strategy, brand objectives and budgets.
• Represent Reckitt and its Brands professionally at scientific meetings, conferences and events to further our HCP equity
• Collaborate with Sales, Trade Marketing, Regulatory and Brand teams to ensure tactical execution and alignment.
• Ensure ongoing training needs of detailing teams are met in the context of their detailing role and representatives of Reckitt, category and brand knowledge and specific brand detailing materials for use in calls
• Ensure compliance with local regulatory requirements and scientific standards.

The experience we're looking for

EDUCATION

Must Haves

• Degree in Medicine, Pharmacy, or Life Sciences
• Strong track record and experience needed in the field of HCP communication and influence relevant to self-care and OTC medicines
• Deep understanding of the healthcare ecosystem within Germany

Nice to Haves

• Preferably PhD
• Experience presenting or representing the company at scientific conference and with external KOLs
• Additional experience in sales or detailing roles (e.g., Medical Representative, Key Account Manager or Sales Manager) is a plus.

The skills for success

• Demonstrated agility in managing a brand amidst competitive and complex environments.
• A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
• An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
• Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
• Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

• German Fluent (Native)
• English fluent or business proficient

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.