Product PR Specialist (m/f/d)

Nintendo of Europe SE

Frankfurt

Hybrid

EUR 65,000 - 95,000

Full time

9 days ago

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Benefits offered by this job

30 days vacation

Remote work hybrid model

Flexible working time

13 public holidays

Job summary

Nintendo of Europe SE is seeking a (Senior) Product PR Specialist to lead PR strategy for products and hardware across Europe. You will manage campaigns, messaging, and asset distribution, coordinating with global and local teams to ensure consistent brand storytelling.

The role emphasizes strong knowledge of PR, media handling, and the gaming landscape, with a focus on crisis communications and proactive media relations.

Qualifications

Deep knowledge of PR & communications and/or journalism.
Strong understanding of Nintendo products, corporate strategy, and the gaming/media landscape.
Deep knowledge of online communication and digital media.
Experience in media relations and consumer messaging at scale.
Experience in issues and crisis communication scenarios.

Responsibilities

Lead development of PR strategy for products and hardware.
Oversee implementation, evaluation, and events in line with European strategy.
Develop key PR messaging, Q&A and statements for campaigns.
Coordinate asset and code rollout plans globally and locally for titles.
Share best practices within the NOE PR team; knowledge transfer.
Prepare PR assets including European press releases and fact sheets.

Skills

PR & communications

Gaming industry knowledge

Online communications

Media handling

Crisis communication

Job description

Nintendo of Europe SE

(Senior) Product PR Specialist*

Marketing, Sales & Digital Business | Experienced | Temporary | Full-Time |

Level up!

Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards. Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software.

At Nintendo, we bring together employees with a wide range of characteristics and work together towards a common goal - to put smiles on the faces of people all over the world.

Tasks

Reporting to the Associate Manager Product PR, the (Senior) Product PR Specialist takes a lead role in developing PR strategy for products and hardware
Leading in the development, implementation & evaluation of product PR strategy and events, in line with European strategy
Management of individual product campaigns
Leading the development of key product PR messaging, Q&A documents and statements in relation to individual product campaigns
Driving NOE PR's development & distribution of asset and code roll-out plans for assigned titles, and coordinating these globally and locally
Facilitate best-practice and knowledge sharing within the NOE PR team
Preparation of PR assets including European press releases, fact sheets, and supporting documents

Requirements

Deep knowledge of PR & communications and/or journalism
Good knowledge of Nintendo products, corporate strategy, and the gaming and media landscape
Deep knowledge of online communication
Media handling, consumer viral communication
Experience in issues and crisis communication

* With this job advertisement, we would like to encourage people of all genders to apply. Therefore, we refrain from explicitly mentioning any gender. Our company is opposed to gender-based discrimination, as well as discrimination based on other legally protected characteristics.

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