Product Owner - Shop (x/f/m)

dkbcodefactory; Berlin; On-site; EUR 70,000 - 100,000; Full time

Job summary

DKB AG in Berlin is seeking a Product Owner to advance the digital product overview and the entry points to product details in web and app. You will shape navigation, enable personalized recommendations, and collaborate with Sales and Communications to drive engagement.

You will work with Engineering, Design and Research to translate requirements into actionable tasks, using analytics to optimize the user journey and outcomes.

Qualifications

• Experience as Product Owner or digital product management in regulated environments.
• Familiar with agile, cross-functional teams; can structure and prioritize requirements.
• Customer‑first mindset; balance user needs with company goals.
• Experience with digital frontends; able to discuss solutions with frontend/backend teams.
• Work with hypotheses and data to measure product performance and drive improvements.
• Very good German (B2+) and good English skills.

Responsibilities

• Shape the product overview and entry points to product details on web and app so customers can find offers, learn more and take next steps.
• Prioritize requirements transparently and translate into clear tasks for full‑stack team.
• Guide product ideas from discovery through implementation with Engineering, Design and Research.
• Collaborate with CRM for personalized cross‑channel communications.
• Coordinate with Sales and Communications, define goals, and keep stakeholders informed.
• Measure impact using metrics and customer feedback to drive improvements.

Skills

Product Owner

Agile

Data‑driven

Stakeholder management

Frontend knowledge

Tools

Web analytics

Job description

WelcometoDKBAG….

How can customers find the banking products that fit their lives? You are responsible for the continued development of the digital product overview and the entry points to product details on the web and in the DKB app. This helps customers discover relevant offers quickly and easily find out what steps they can take next. Together with your team, you combine clear navigation with personalized recommendations and the goals of Sales and Communications.

{your_responsibilities: [

• You shape the product overview and entry points to product details on the web and in the app so customers can easily find relevant offers, learn more about them and take the next steps directly.

• You prioritize requirements transparently and based on their expected impact, translating them into clear tasks for your full-stack team.

• You guide product ideas from discovery through implementation, working closely with Engineering, Design and Research.

• Together with the CRM team, you further develop personalized, cross-channel communications that reach customers in ways that are relevant to their situation.

• You coordinate with Sales and Communications, clarify goals and requirements, and keep stakeholders informed.

• You measure the impact of product enhancements using relevant metrics, customer feedback and research, and use your findings to drive further improvements.

]} ;{ following_qualifications_would_be_in_line_with_our_desired_profile_for_this_position: [

• You have practical experience as a Product Owner or in digital product management, ideally in banking or another regulated environment.

• You are familiar with working in agile, cross-functional teams and can structure and prioritize requirements clearly.

• You consistently put customers first and know how to balance their needs with the company’s goals.

• You have experience with digital frontends and can confidently discuss solutions and dependencies with frontend and backend developers.

• You work consistently with hypotheses and data. Using web analytics and other suitable methods, you measure and assess product performance and derive ongoing improvements.

• You have very good German (B2+) and good English skills.

• You communicate clearly, facilitate discussions involving different perspectives, and work reliably with stakeholders and closely with adjacent teams.

We want you to feel good about working with us, to feel valued, and to be able to contribute fully.You can find out what makes us tick and whether DKB is the right employer for you even before you apply

*By the way: At our company, every person matters. We embrace fairness and diversity-no matter where you’re from, how old you are, or your sex, gender identity, sexual orientation, or religion, whether you have a disability or not-we genuinely look forward to every application!