Product Marketing Specialist

PCN Media; Bochum; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading European provider of mobility solutions is seeking a Product Marketing Specialist for their team in Bochum, Germany. This role involves conducting market research, creating customer profiles, and developing marketing strategies. The ideal candidate will have experience in product marketing within a B2B setting and be fluent in English and German. The position offers a permanent contract, with responsibilities that include collaborating with various teams to optimize marketing campaigns and enhance product offerings.

Qualifikationen

• Professional experience in product marketing, preferably in a B2B setting.
• Strong skills in market analysis and customer profiling.
• Fluency in English and German.

Aufgaben

• Conducting market and customer research to identify trends.
• Creating and maintaining target customer profiles and buyer personas.
• Supporting the design of go-to-market strategies.

Kenntnisse

Market analysis

Customer profiling

Audience-focused communication

Marketing campaigns

Data-driven decision-making

Interpersonal skills

Teamwork

Organisational skills

Jobbeschreibung

Product Marketing Specialist – North Rhine‑Westphalia

Location: Bochum, Germany
Type: Permanent
Job #16724

Our client is a leading European provider of business‑focused mobility and transport solutions, delivering innovative services that enable seamless movement of people and goods across the continent. With a growing portfolio of digital platforms and value‑added services, they partner with organisations to optimise operational efficiency and improve customer experiences.

Responsibilities

• Conducting market and customer research to identify trends, needs, and opportunities.
• Creating and maintaining target customer profiles and buyer personas.
• Supporting the design and implementation of go‑to‑market strategies for new and existing offerings.
• Developing compelling product value propositions tailored to different customer segments.
• Planning and executing integrated marketing campaigns across multiple channels.
• Producing sales enablement content that equips commercial teams with impactful messaging.
• Monitoring campaign performance and providing actionable optimisation recommendations.
• Collaborating closely with product, sales, and customer operations teams to ensure alignment.

Qualifications / Required Skills

• Professional experience in product marketing, preferably in a B2B setting.
• Strong skills in market analysis and customer profiling.
• A creative approach to audience‑focused communication and storytelling.
• Experience delivering marketing campaigns across different channels.
• Data‑driven decision‑making skills with confidence working to KPIs.
• Excellent interpersonal and teamwork skills.
• Fluency in English and German.
• Strong organisational skills, initiative, and a methodical approach to work.

Interested? Get in touch with Christopher Fowers for more information.