Product Marketing Manager

BLP; Düsseldorf; On-site; EUR 70,000 - 100,000; Full time

Job summary

BLP is hiring a Product Marketing Manager to translate product capability into buyer value. You will own messaging, enable sales with tools, and drive market impact across ERP-adjacent domains and AI-enabled workflows.

You will work to sharpen personas, lead launches, and craft industry-focused narratives that resonate with CFOs, COOs, and other economic buyers while collaborating with product and sales leadership.

Qualifications

• 5–8 years in B2B software marketing or product marketing in enterprise SaaS.
• Experience marketing to economic buyers: CFOs, COOs, CIOs/CTOs.
• Proven ability to create battlecards, positioning, and ROI narratives.
• Strong writing and presentation skills in English; German is a plus.

Responsibilities

• Own positioning and messaging execution; maintain blp's messaging house for web, decks, campaigns, and sales conversations.
• Build competitive intelligence; develop battlecards and counter moves against ERP, RPA, and AI solutions.
• Enable the field with core sales tools: decks, discovery guides, objection handling, ROI narratives.
• Refine personas and ICP; analyze win/loss and field feedback to sharpen messaging.
• Drive launches and releases; craft narratives for internal enablement and external announcements.
• Fuel demand and thought leadership with differentiated campaign angles and industry narratives.
• Be the voice of the market; bring buyer and analyst insights into product and leadership discussions.

Skills

B2B software marketing

Enterprise SaaS

Competitive intelligence

Enablement assets

Analytical thinking

Executive writing

Job description

Join BLP and help make the world’s business processes autonomous!

Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains.

Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.

To date, BLP remains majority employee-owned, with Goldman Sachs holding a minority stake as a growth investor. Our success is driven by deep expertise in technology and business processes, a superior product with strong product-market fit, reflected in an expanding customer base that includes Fortune 500 companies.

BLP is one of Switzerland's fastest-growing SaaS scale-ups; we are now entering our next phase of growth. From our headquarters on Zürich's Bahnhofstrasse, we're expanding globally, with a growing presence across Europe and North America.

Join us and help make autonomous operations the new standard.

About The Role

Agentic process automation is a category enterprises are actively budgeting for - and one crowded with claims. As our Product Marketing Manager, you make sure blp's story cuts through; sharp positioning against the alternatives our buyers actually consider, messaging that speaks to CFOs and COOs in business outcomes rather than technology, and sales teams equipped to win against ERP workflow add-ons, RPA vendors, and point-AI copilots.

This is a hands-on individual contributor role at the center of how blp goes to market. You will own the translation layer between product capability and buyer value - across launches, enablement, competitive intelligence, and the content that carries our positioning into every deal.

What you'll do

• Own positioning and messaging execution. Maintain and evolve blp's messaging house: value proposition, pillars, proof points, and persona‑specific narratives, and enforce its consistent use across web, decks, campaigns, and sales conversations.
• Build and maintain competitive intelligence. Own battlecards and competitive positioning against ERP workflow automation, RPA, IDP/point‑AI solutions, and adjacent AI platforms; keep sales ahead of competitor moves and objection patterns.
• Enable the field. Create and maintain the core sales toolkit - first‑meeting decks, discovery guides, objection handling, ROI narratives, and persona playbooks for CFO, COO, shared services, and process excellence audiences.
• Sharpen personas and ICP. Continuously refine our understanding of buying committees, triggers (ERP transformation, e‑invoicing mandates, shared‑services efficiency programs), and where we win and lose - grounded in win/loss analysis and field feedback.
• Drive product launches and releases. Turn platform capabilities and new workflow coverage into launch narratives, internal enablement, and external announcements that land with executive buyers.
• Fuel demand and thought leadership. Supply campaigns, events, and content marketing with differentiated angles, from executive‑facing reports to industry‑specific value narratives.
• Be the voice of the market internally. Bring buyer, analyst, and competitive insight back into product and leadership discussions, even when it complicates the roadmap story, to sharpen framing and packaging.

What you'll bring

• 5–8 years in B2B software marketing, with at least 3 years in product marketing for enterprise SaaS - ideally in ERP‑adjacent, finance operations, automation, or applied‑AI categories.
• Proven ability to market to economic buyers: you write for CFOs, CIOs/CTOs, and COOs in the language of cost, productivity, working capital, and EBIT - not features.
• Strong competitive instincts: experience building battlecards and positioning in crowded categories, and translating technical differentiation into commercial arguments.
• A portfolio of enablement assets that sales teams actually used - you measure your work by win rates and message adoption, not asset counts.
• Analytical rigor: comfortable with win/loss analysis, market and analyst research, and grounding messaging claims in defensible evidence.
• Excellent writing and presentation craft in English; German is a strong plus for our DACH‑concentrated customer base.
• Enough technical depth to understand ERP processes, AI agents, and enterprise integration well enough to challenge product - and simplify it for buyers.

What you'll get

• Category‑defining work. Agentic process automation is being defined now, and you will shape how the market understands it.
• Real substance. 550+ enterprise customers and measurable outcomes mean your positioning rests on proof, not promises.
• Scope and access. You get a seat at the table with product, sales leadership, and the executive team, and your work goes straight into deals and board narratives.
• A company at an inflection point. It has a strong European base, fresh US market entry, and a proven platform to build the story on.