Customer Marketing & Advocacy Manager

BLP; München; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

BLP Digital is seeking a Customer Marketing & Advocacy Manager to own the customer voice across marketing, sales, and customer success. You will build and run an advocacy program, secure referenceable customers, and produce case studies and quotes for assets and campaigns.

You will manage review-site presence and recruit customer champions for webinars and events, partnering with account teams to align advocacy with deals.

Qualifikationen

• 4–7 years of experience in B2B software marketing and at least 2 years in customer marketing, advocacy or reference management.
• Proven ability to secure case studies and references from enterprise customers and navigate corporate communications.

Aufgaben

• Build and run the customer reference program: recruit, nurture, and pipeline referenceable customers for sales.
• Own case studies, success stories, and quotes end-to-end for web, decks, and campaigns.
• Manage review-site presence on platforms like G2 and Gartner Peer Insights and turn ratings into proof.
• Recruit and prepare customer champions for webinars, events, and analyst conversations.
• Collaborate with Customer Success and Sales to identify advocacy candidates and coordinate asks.

Kenntnisse

B2B marketing

Customer advocacy

References management

Stakeholder management

Interviewing & storytelling

Program building

German language

English language

Jobbeschreibung

Join BLP Digital — The #1 Solution for ERP Automation

BLP Digital is redefining ERP automation with agentic AI. Spun out of ETH Zurich and HSG, we build AI agents that automate finance, procurement, logistics, sales, and more for some of the world's largest enterprises. We solve real enterprise problems with cutting‑edge technology and a strong sense of ownership.

Our solution is live in 40+ countries, used by 550+ customers, and automates 70,000+ processes every day, including for Fortune 500 companies. As one of Switzerland's fastest‑growing SaaS scaleups, our success stems from deep expertise in technology and business processes, delivering a product with outstanding product‑market fit, proven by a growing global customer base.

We've recently welcomed Goldman Sachs Alternatives as a growth investor, and we're now expanding into the UK with the launch of our London office. We are just getting started. Ready to build the future? Join BLP Digital today.

About The Role

Our customers are our strongest asset - and their stories are still largely untold. As our Customer Marketing & Advocacy Manager, you will own the customer voice at BLP end-to-end: building the advocacy program that turns 550+ enterprise customers into referenceable champions, published case studies, review-site presence, and speakers who carry our story into the market. This is a hands‑on individual contributor role with full ownership of the advocacy motion. You will work at the intersection of marketing, sales, and customer success - and directly with CFOs, COOs, and operations leaders at some of Europe's leading industrial enterprises.

What You'll Do

• Build and run the customer reference program. Identify, recruit, and nurture referenceable customers; manage the reference pipeline for sales; match the right customer voice to the right deal stage.
• Produce customer proof. Own case studies, success stories, and customer quotes end-to-end - from securing internal and customer-side approvals through interviews to published assets for web, sales decks, and campaigns.
• Own review-site presence. Drive systematic review generation and management on platforms like G2 and Gartner Peer Insights, and turn ratings into market-facing proof.
• Recruit customer speakers. Source and prepare customer champions for webinars, events, analyst conversations, and press opportunities.
• Partner with Customer Success and Sales. Establish a structured interface with account teams - joint identification of advocacy candidates, coordinated asks, and a shared view of which customers are asked for what, and when.
• Measure and report. Track reference coverage by industry and use case, advocacy asset usage in the sales cycle, and the pipeline influence of customer proof.
• Feed the wider marketing engine. Supply customer evidence to campaigns, website, PR and executive presentations, ensuring every claim we make is backed by a real customer outcome.

You'll have

• 4–7 years of experience in B2B software marketing, with at least 2 years in customer marketing, advocacy or reference management.
• A track record of getting case studies and references out of enterprise customers - you know how to navigate corporate communications departments, legal reviews, and long approval cycles, and you have the persistence to see them through.
• Exceptional stakeholder skills. Your raw material is owned by customer success and sales; you build the internal relationships that earn you access to accounts.
• Strong interviewing and storytelling ability: you can get a COO to articulate business impact in numbers, and turn it into a story a CFO wants to read.
• Structured program‑building skills - you can stand up processes, pipelines, and measurement from scratch, not just execute within an existing machine.
• Fluent English and German (our customer base is concentrated in the DACH region); additional European languages are a plus.
• Familiarity with ERP-centric processes, finance operations, or enterprise software for manufacturing/industrial companies is a strong advantage.

Why Join BLP

• Real ownership: you build this program - the strategy, the process, and the results are yours. Substance to work with: 550+ enterprise customers with measurable outcomes means your job is to surface great stories, not manufacture them.
• A company at an inflection point: strong European base, fresh US market entry, and a category - agentic process automation - that enterprises are actively budgeting for.
• Direct exposure to executive customers and to BLP's leadership team.