Product Marketing Manager

Queer Networks; Berlin; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading queer tech company is seeking a strategic Product Marketing Manager to drive market positioning, user adoption, and revenue growth. The role involves collaboration with cross-functional teams to enhance product usability and conducting market analysis. Ideal candidates should have over 5 years of experience in product marketing, strong user empathy, and fluency in English. This position allows for remote work, prioritizing applicants based in Berlin.

Qualifikationen

• 5+ years of experience in product marketing or product strategy.
• Fluency in English; other languages are a plus.
• Experience leading go-to-market launches.

Aufgaben

• Lead go-to-market planning for new features.
• Collaborate with cross-functional teams on product usability.
• Conduct competitive analysis and user interviews.

Kenntnisse

Product marketing experience

User empathy

Storytelling

Analytical thinking

Cross-functional teamwork

Jobbeschreibung

Role : Product Marketing Manager

Location : Remote (Berlin preferred)

Reporting to : Global VP Marketing

About Hornet

Hornet is the worlds leading queer tech company providing a digital home for gay men to safely connect with each other anytime anywhere. Amplifying the radical affirmative power of the queer community with cutting-edge technology Hornet serves the LGBTQ community with products such as the gay app Hornet with over 100 million users worldwide the gay live-streaming app Hornet Live and HornetX a map-based web app for gay guys. Our diverse team spans the world bringing together various perspectives and incredible talent.

Your role

We’re looking for a strategic detail-oriented Product Marketing Manager to lead Hornet’s positioning messaging and go-to-market efforts driving adoption retention and revenue in key markets.

• Lead go-to-market planning for new features collaborating with cross-functional teams
• Partner with Product and Design to increase feature adoption and product usability
• Conduct competitive analysis user interviews and data synthesis to inform product strategy
• Work with the Creative team to localize product messaging and campaign narratives for key regions
• Contribute to app store optimization (ASO) onboarding flows and in-app communication strategy

What we are looking for

• 47 years of experience in product marketing or product strategy
• Strong user empathy storytelling and analytical thinking
• Experience working with cross-functional teams (Product Data Design) to drive adoption and retention
• Comfortable leading research positioning work lifecycle and go-to-market launches
• Native-level fluency in English. Other languages are a plus

Why Hornet

• Shape the direction of a product used by millions and be a voice for the queer community worldwide
• Work in a collaborative mission-led team that values inclusion experimentation and creativity
• Work remotely with a high level of flexibility though we prioritize candidates based in Berlin our Marketing team hub

How to apply

• Please submit your resume links to any relevant projects and 23 sentences explaining why you’re the right candidate.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience perspectives and backgrounds will lead to a better environment for our team members and a better product for our users and community.