Product Marketing Engineer

Broadcom Inc.; Regensburg; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Broadcom Inc. in Germany seeks an experienced Product Manager / Technical Marketer to drive market entry for new products and manage the lifecycle from launch to obsolescence. You will partner with regional marketing and sales to deliver data-driven forecasts and create influential technical content.

The role requires a Master’s in EE/Physics and 6+ years in a related B2B field, with strong analytical and cross-functional collaboration skills. Some travel (up to 10%) should be expected.

Qualifikationen

• Master’s degree in electrical engineering, physics or related field.
• 6+ years in product management or technical marketing in B2B.

Aufgaben

• Drive New Product Introductions (NPI) and manage margins for upcoming products.
• Oversee product lifecycle, launches, changes and obsolescence.
• Set up and maintain product pages on Broadcom’s website.
• Forecast with regional teams to provide data-driven product forecasts.
• Conduct market and competitor analyses to spot opportunities and threats.
• Collaborate on pricing and quoting with regional teams.
• Create technical marketing materials and support industry events.
• Interface with sales, R&D, customers, and distributors.

Kenntnisse

NPI ownership

Portfolio management

Market analysis

Pricing & quoting

AI in marketing

Excel/Sheets

Cross-functional teamwork

Ausbildung

Master's in EE/Physics

Tools

Excel

Google Sheets

Jobbeschreibung

Key Responsibilities

• Product Lifecycle and Market Introduction
  • Drive New Product Introductions (NPI) by leading the market entry process and manage margin calculation for upcoming products.
• Portfolio Management: oversee the product lifecycle including product launches, changes, and obsolescences.
• Web Presence: Set up and maintain product pages on Broadcom’s website.
• Commercial Strategy and Operations
  • Forecasting and Analysis: Partner with regional marketing and sales teams to deliver regular, data-driven product-level forecasts.
• Market Intelligence: Conduct comprehensive market and competitor analyses to identify new opportunities and threats.
• Pricing & Quoting: Collaborate with regional marketing managers to efficiently respond to quote requests.
• Technical Marketing & Collaboration
  • Content Creation: Produce high-impact technical marketing materials, including whitepapers, webinars, and technical trainings.
• Event Support: Assist with preparation and execution for industry trade shows showcasing Broadcom's solutions.
• Cross-Functional Communication: Act as a proactive liaison connecting management, R&D, customers, and internal/external partners.

Required Qualifications

• Master’s degree in electrical engineering, Physics or closely related discipline.
• 6+ years of experience in product management or technical marketing in a B2B environment.

Desired Skills and Expertise

• Profound knowledge of optical semiconductor devices and/or optical communication and sensors.
• Solid background balancing semiconductor technology with business economics.
• Experience leveraging AI tools to optimize productivity and execute marketing tasks efficiently.
• Advanced proficiency in Microsoft Excel and/or Google sheets for financial modelling and forecasting.

General Requirements

• Spoken and written proficiency in English.
• A willingness to learn German and develop local communication skills is highly valued.
• Exceptional written and verbal communication skills; a collaborative, team-first mindset.
• Openness to master and utilize Broadcom’s proprietary product management tools.
• Act as an interface to sales and R&D as well as to customers and distributors.
• Ability to travel up to 10% of the time.

Broadcom Equal Opportunity Statement

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.