Product manager in growth platform

Zalando; Berlin; On-site; EUR 110,000 - 150,000; Full time

Benefits offered by this job

Программы акций компании

2 дня волонтёрской деятельности в год

27 дней отпуска в год

Помощь при relocate

Семейные сервисы и поддержка

Система здоровья и благополучия

Ментальная поддержка и коучинг

Платформа для обучения и обзоры 2 раза

Job summary

Lounge by Zalando ищет руководителя продукта, который возьмет на себя стратегию роста платформы Lounge и управление автономной маркетинговой машиной на глобальном уровне. Вы будете руководить инфраструктурой данных, конвейерами контента и системами персонализации, работая с инженерами и бизнес-руководством.

Идеальный кандидат обладает опытом в управлении маркетинговыми платформами, знанием AI/LLM в продуктах и доказательствами гипотезно-ориентированного подхода, а также способностью объяснять

Qualifications

• Марти-тайм понимание современного маркетингового стека: ESP/CRM, CDP, автоматизация кампаний, трекинг.
• Опыт управления маркетинговыми или данными платформами как продуктами.
• Умение участвовать в архитектурных обсуждениях—API, событийные потоки, модели данных.
• Опыт вывода ML/AI‑продуктов в прод, периодизация и оценка.
• Гипотезно-ориентированное развитие: A/B тесты, измерение инкрементальности.

Responsibilities

• Владение стратегией продуктового роста платформы Lounge: данные, ленты и конвейеры контента, включая автоматизированные сервисы.
• Ответственность за автономный маркетинговый движок: управление AI-агентами для Paid, SEO и CRM, включая пайплайны оценки и наблюдаемость.
• Обеспечение полностью автоматизированной цепочки кампаний и качества качества на уровне регламента.
• Управление интерфейсом продукт‑инжиниринг: архитектура API, выбор технологий, переговоры с поставщиками.
• Соблюдение GDPR: согласие, псевдонимизация, удаление данных.

Skills

МарТech-экспертиза

Платформенный продукт

Техническая грамотность

AI-уровень лидerc

Экспериментальная методология

Двуязычная коммуникация

Умение писать дизайн-артефакты

Масштабируемость для потребительских.

Опыт инженерного фона приветствуется

Tools

APIs

Event streams

Data models

Build-vs-Buy

Job description

Описание

Lounge by Zalando is an online shopping club for fashion and lifestyle products, serving millions of members across 20+ European markets through daily, time-limited sale campaigns. The Growth & Lifecycle team owns the growth engine of Lounge — the services dedicated to delivering the right message to the right people at the right time, on a global scale, to over a million users daily.

Задачи

• Own the platform product strategy: Define and execute the strategy for Lounge's growth platform — data hubs, messaging infrastructure, feed and content pipelines, automation services — and keep it aligned with the mission's charter, commercial goals, and the wider Zalando ecosystem.
• Deliver the autonomous-marketing engine: Own the product side of the mission's headline commitment — AI marketing agents for Paid, SEO, and CRM that plan, execute, and optimise campaigns in production — with the evaluation pipelines, guardrails, and incrementality measurement that prove their value beyond the demo.
• Build the zero-touch operational backbone: Drive campaign quality assurance from ~50% to fully automated — bots validating deep links, copy, and voucher configurations — and grow the share of revenue driven by automated systems into a headline KPI.
• Anchor the product–engineering interface: Represent product in architecture-level decisions with Principal Engineers — APIs, event streams, data models, build-vs-buy — translate technical trade-offs into decisions commercial leadership can own, and manage strategic vendors (messaging, content, and media platforms) through evaluation, contracting, and integration.
• Make compliance a feature: Ensure personalisation and messaging are GDPR-compliant by design — consent, pseudonymisation, data deletion — so that scale never comes at the cost of trust.
• Raise the technical bar of the product organisation: Produce product artifacts that become best practice (PRFAQs, solution designs, KPI frameworks), mentor product managers, and lift the technical fluency of the product team around you.

Требования

• Martech understood from both sides: Deep, hands-on experience with modern marketing technology — ESP/CRM platforms (Braze or comparable), customer data platforms, product feeds, campaign automation, server-side tracking — and, just as importantly, a real understanding of the marketing practice these systems serve: campaign operations, segmentation, deliverability, personalisation economics.
• Platform product experience: An extensive track record managing marketing or data platforms as products — turning infrastructure into roadmaps, and architecture trade-offs into business decisions.
• Technical fluency, without needing to be an engineer: You are comfortable in architecture discussions — APIs, event streams, data models, build-vs-buy — fluent enough to represent product credibly with Principal Engineers and lead technical product discovery.
• sound technical judgment is.
• AI-native product leadership: You have shipped LLM- or ML-powered products to production — personalisation, triggers, or agentic automation — and can speak concretely about evaluation, guardrails, observability, and what changes when the model changes. You have a grounded view of what autonomous agents can and cannot do today.
• Experimentation rigor: A strong record of hypothesis-driven development — A/B testing at scale, incrementality measurement, and KPI-driven prioritisation.
• Bilingual communication: You are equally at home in an architecture deep-dive and an executive summary — and you routinely translate one into the other, making deep technical reality legible to non-technical leadership.
• Craft excellence: Written artifacts (strategies, PRFAQs, solution designs) that others reuse as templates; you work autonomously in ambiguous problem space.
• Scale experience: You have built for high-volume consumer products — millions of users, multi-channel, multi-country.
• Будет плюсом: An engineering past is welcome but not required

Условия

• Employee shares program 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• 2 paid volunteering days a year
• 27 days of vacation a year to start for full-time employees
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development through our training platform and biannual peer-to-peer review