PRADA Client Development and Events Manager

BoF Careers; München; On-site; EUR 90,000 - 140,000; Full time

Job summary

Prada Group in Munich is seeking a passionate Client Development and Events Manager to join our Head Office. You will plan, budget, and execute all regional retail events while leading clienteling and loyalty initiatives to elevate brand engagement and retention.

This role combines hands-on event production with data-driven CRM strategies, coordinating with local retailers and global teams. Fluency in English and German is required, and the candidate should bring 5+ years in luxury event/CRM

Qualifications

• 5+ years of experience in Event Management and/or CRM.
• Experience in Luxury or High-End Fashion preferred.
• Strong data literacy to translate CRM stats into actions.
• Excellent project management and budgeting skills.
• Fluency in English and German required.

Responsibilities

• Define and execute regional clienteling strategy by aligning global CRM priorities with market plans.
• Build a client-first culture centered on high-value relationships and segmentation.
• Create an integrated roadmap combining CRM, events, one-to-one initiatives, and regional development pipelines.
• Guide markets on bespoke client strategies, private appointments, and VIC budget and loyalty program management.
• Manage end-to-end retail event production from concept to delivery while adapting global guidelines for local markets.
• Oversee the regional events calendar to align with product launches, commercial goals, and key opportunities.
• Handle vendor negotiations, location sourcing, on-site live operations, visual setups, and troubleshooting.
• Direct the annual event budget, track finances, and measure effectiveness through engagement and sales impact.

Skills

Event management

CRM

Budgeting

Vendor negotiations

Data analysis

English

German

Tools

Microsoft Office

CRM systems

Job description

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

Job Purpose

We are seeking a passionate and dedicated Client Development and Events Manager (m/f/d) to join our dynamic Head Office team in Munich. You will be responsible for strategically planning, budgeting, and executing all retail events, while leading the market's Clienteling, and Client Journey strategies. This role bridges operational event management with data-driven client relationship strategies to elevate brand loyalty, maximize client retention, and drive retail turnover. The role is based in Munich.

Responsibilities

• Define and execute the regional clienteling strategy by aligning global CRM priorities with actionable market plans.
• Build a client-first culture centred on high-value relationships and effective segmentation of prospects and clients.
• Create an integrated roadmap combining CRM, events, one-to-one initiatives, and regional development pipelines with clear targets.
• Guide individual markets on bespoke client strategies, private appointments, and management of the VIC budget and loyalty program.
• Manage end-to-end retail event production from concept to delivery while adapting global guidelines for local markets.
• Oversee the regional events calendar to align with product launches, commercial goals, and key business opportunities.
• Handle vendor negotiations, location sourcing, and on-site live operations, visual setups, and troubleshooting.
• Direct the annual event budget, track finances, and measure effectiveness through engagement, sales impact, and client conversion.

Knowledge And Skills

• + 5 years of experience in an Event Management and/or CRM role, ideally within the Luxury or High-End Fashion industry.
• Strong data literacy with the ability to turn CRM database statistics into actionable clienteling actions.
• Excellent project management capabilities, multitask-oriented, and highly detail-driven with an optimization mindset for budgets.
• Advanced proficiency in Microsoft Office; experience with CRM databases is highly preferred.
• Passionate about luxury products, proactive, with excellent communication skills to deal confidently with internal retail teams, global executives, and VIC clients.
• Fluency in English and German is required

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.