Portfolio Marketing Manager - Commercial HVAC Solutions

WhiteCrow Research; Aachen; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

WhiteCrow Research is seeking a Portfolio Marketing Manager for a client at the forefront of sustainable climate solutions in HVAC. You will develop and execute go-to-market strategies, translate insights into differentiated value propositions, and lead commercialization initiatives for new products.

You will create and manage campaigns, enable sales teams, and coordinate with Product, Sales, Marketing, Engineering, and Supply Chain to deliver cohesive plans that drive portfolio growth.

Qualifikationen

• University education in Engineering, Marketing, Business, or a related field.
• 3 to 8 years of experience within the HVAC industry.
• Background in product marketing, portfolio marketing, technical marketing, application engineering, sales, or a related commercial role.
• Strong understanding of the commercial HVAC sales channel and customer buying process.
• Experience supporting product launches, commercialization activities, and go-to-market initiatives.
• Excellent communication, presentation, and stakeholder management skills.
• Customer-oriented mindset, analytical skills, business acumen and strong execution skills.
• Ability to translate technical concepts into compelling customer-focused messages and value propositions.
• Strong commercial awareness and customer-centric mindset.
• A proactive, hands-on approach and a strong sense of ownership.
• Excellent stakeholder management and influencing skills.
• Fluent in English. Other European languages are an asset.

Aufgaben

• Developing and executing go-to-market strategies, including portfolio positioning, target audiences, messaging frameworks, launch plans, and KPIs.
• Translating market, customer, and product insights into clear, differentiated value propositions.
• Leading commercialization activities for new product introductions and portfolio growth initiatives.
• Creating and managing marketing campaigns tailored to different customer segments, personas, and buying journeys.
• Conducting persona mapping and customer journey analysis to better understand decision-making processes and engagement needs.
• Developing sales enablement tools, competitive insights, presentations, training materials, and customer-facing content.
• Training and supporting sales teams on value propositions, market positioning, and customer engagement strategies.
• Supporting business development activities by equipping sales teams with the tools and insights needed to identify and win opportunities.
• Prioritizing and supporting the development of digital tools such as ROI calculators, product selection tools, and competitive comparison resources.
• Coordinating input from Product Management, Sales, Marketing, Engineering, and Supply Chain teams to deliver cohesive commercialization plans.
• Continuously optimizing go-to-market strategies using customer feedback, market insights, and performance data.
• Monitoring market trends and customer needs to identify growth opportunities and strengthen portfolio performance.

Kenntnisse

Go-to-market

Stakeholder management

Sales enablement

Market insights

Campaign management

Communication

Product marketing

Ausbildung

Engineering degree

Marketing degree

Business degree

Tools

ROI calculators

Product selection tools

Competitive comparison resources

Jobbeschreibung

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams.

About our client

Our client is a global leader in sustainable climate solutions, helping reduce carbon emissions and improve energy efficiency across commercial, industrial, residential, and refrigeration sectors. They tackle global challenges like climate change and energy demand through innovations in low-impact refrigerants and efficient heating, cooling, and cold chain systems.

With 18,000 employees across 40+ countries, they combine global reach with local expertise. Backed by over 200 million installations, their industry-leading brands deliver reliable, scalable solutions. Their commitment to innovation and sustainability makes them a trusted partner worldwide.

As a Portfolio Marketing Manager - Commercial HVAC Solutions, you will be responsible for...

• Developing and executing go-to-market strategies, including portfolio positioning, target audiences, messaging frameworks, launch plans, and KPIs.
• Translating market, customer, and product insights into clear, differentiated value propositions.
• Leading commercialization activities for new product introductions and portfolio growth initiatives.
• Creating and managing marketing campaigns tailored to different customer segments, personas, and buying journeys.
• Conducting persona mapping and customer journey analysis to better understand decision-making processes and engagement needs.
• Developing sales enablement tools, competitive insights, presentations, training materials, and customer-facing content.
• Training and supporting sales teams on value propositions, market positioning, and customer engagement strategies.
• Supporting business development activities by equipping sales teams with the tools and insights needed to identify and win opportunities.
• Prioritizing and supporting the development of digital tools such as ROI calculators, product selection tools, and competitive comparison resources.
• Coordinating input from Product Management, Sales, Marketing, Engineering, and Supply Chain teams to deliver cohesive commercialization plans.
• Continuously optimizing go-to-market strategies using customer feedback, market insights, and performance data.
• Monitoring market trends and customer needs to identify growth opportunities and strengthen portfolio performance.

What you already have...

• University education in Engineering, Marketing, Business, or a related field.
• 3 to 8 years of experience within the HVAC industry.
• Background in product marketing, portfolio marketing, technical marketing, application engineering, sales, or a related commercial role.
• Strong understanding of the commercial HVAC sales channel and customer buying process.
• Experience supporting product launches, commercialization activities, and go-to-market initiatives.
• Excellent communication, presentation, and stakeholder management skills.
• Customer-oriented mindset, analytical skills, business acumen and strong execution skills
• Ability to translate technical concepts into compelling customer-focused messages and value propositions.
• Strong commercial awareness and customer-centric mindset.
• A proactive, hands-on approach and a strong sense of ownership.
• Excellent stakeholder management and influencing skills.
• Fluent in English. Other European languages are an asset.