PERFORMANCE MARKETING SPECIALIST

NEXA - Digital Marketing; Düsseldorf; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

A leading digital growth agency in Düsseldorf is seeking a seasoned Performance Marketing Specialist to manage multi-channel paid media campaigns. Candidates should have significant experience in performance marketing, with a proven track record in managing large budgets and leveraging AI tools to improve campaign outcomes. This role offers a competitive salary and a chance to work in a dynamic environment focused on innovation.

Leistungen

Competitive salary

Performance bonus

Clear progression path

Qualifikationen

• 6+ years in performance marketing with agency experience managing 6-figure budgets.
• Proven success in scaling and optimising campaigns across various platforms.
• Experience with GA4, GTM, and advanced conversion tracking.

Aufgaben

• Manage multi-channel paid media campaigns from strategy to reporting.
• Create data-backed media strategies and detailed media plans.
• Present clear, insight-driven reports and dashboards to clients.

Kenntnisse

Performance marketing

Data analysis

Google Ads

Social media advertising

AI tools

Excel

Ausbildung

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

GA4

GTM

HubSpot

Looker Studio

Supermetrics

Zapier

Jobbeschreibung

NEXA is an award-winning, full-service digital growth agency trusted by global and regional brands. We combine data, creativity, and technology to deliver performance at scale. As we expand our client portfolio, we are looking for a seasoned Performance Marketing Specialist who can hit the ground running, elevate campaign results, and help us win more business. Immediate joiners will be preferred.

ROLE SUMMARY

You will own multi-channel paid media campaigns from strategy to reporting for a diverse set of B2B and B2C clients. You are proactive, comfortable making fast, informed decisions, and passionate about leveraging AI tools to unlock efficiencies and out-perform benchmarks. You’ll collaborate closely with performance leads, account managers, designers, data engineers, and the leadership team—both to grow existing accounts and to create stand-out RFPs and pitches that bring new clients through the door.

KEY RESPONSIBILITIES

Campaign leadership

• Translate business objectives into data-backed media strategies across Search, Display, Social, LinkedIn, TikTok, X), and Inmail.
• Build detailed media plans with channel mix, audience logic, flighting, budgets, and forecasted KPIs.
• Set up and optimise campaigns using GTM, GA4, enhanced conversions, and browser / server-side tagging where relevant.
• Continuously test copy, creative, bidding, and audiences; automate wherever possible via scripts or platform AI features.
• Troubleshoot tracking and attribution issues, working with developers and third-party tools.

Client growth & collaboration

• Derive Lead generation - focusing on both lead volume and quality (CPL, SQL, pipeline value).
• Present clear, insight-driven reports and live dashboards (Looker Studio, Supermetrics) that highlight ROI and next steps.
• Partner with account managers and strategists to craft beautifully presented pitch decks, RFP responses, and growth roadmaps.
• Educate clients and junior team members on paid media trends, privacy updates, and AI-driven best practices.

Commercial & operational excellence

• Own monthly / quarterly budget pacing and forecasting across multiple accounts.
• Maintain internal playbooks, checklists, AI prompt libraries, and HubSpot workflows.
• Build and manage automations via Zapier to sync ad-platform data with HubSpot, Slack, Sheets, and reporting tools.
• Contribute to agency thought leadership (webinars, internal workshops).

MUST-HAVE QUALIFICATIONS

• 6+ years in performance marketing, with at least 2 years in an agency or multi-industry environment managing 6-figure monthly budgets.
• Proven success scaling and optimising campaigns in Google Ads, Meta, LinkedIn Ads, TikTok, and emerging platforms.
• Hands-on experience with GA4, GTM, Consent Mode, and advanced conversion tracking solutions.
• Strong command of AI and automation tools (e.g., Performance Max, Meta Advantage+, ChatGPT prompt engineering, creative-ad generators) to speed up analysis, copywriting, forecasting, and reporting.
• Advanced Excel / Google Sheets skills.
• Solid understanding of media attribution models, incrementally testing, and MMM principles.
• Excellent spoken and written English; confident presenting to stakeholders.
• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.

KEY COMPETENCIES

• Results-oriented, numbers-obsessed, and comfortable owning targets such as ROAS, CPA.
• Decisive and calm under pressure; able to juggle multiple live accounts without dropping details.
• Curious and growth-minded, always scanning the horizon for platform updates, AI breakthroughs, and new betas.
• Strong storyteller with an eye for slide design and the discipline to explain complex data simply.
• Collaborative team-player who enjoys mentoring juniors and partnering with creative, dev, and strategy teams.

WHAT YOU’LL GAIN

• Direct ownership of performance across a varied client roster—tech, eCommerce, real estate, hospitality, finance, and more.
• Exposure to cutting-edge AI and analytics tools.
• A supportive, fast-paced agency culture that values innovation and work-life balance.
• Competitive salary, performance bonus, and clear progression path.