Performance Marketing Senior Specialist (m/f/d)

brillen.de; Königs Wusterhausen; On-site; EUR 50,000 - 80,000; Full time

Job summary

SuperVista AG, part of SuperVista Group, seeks a Performance Marketing Senior Specialist to lead Meta and TikTok campaigns. You will optimize ROAS, manage large budgets, and collaborate with the creative team on ad testing and analytics.

English is required; German is a plus. Based in Königs Wusterhausen, Germany, with on-site or hybrid options. You will contribute to data-driven decision making using GA4 and attribution insights.

Qualifications

• 2–3 years of experience independently managing high spend Meta Ads campaigns (monthly budgets of tens of thousands).
• Proficiency in Meta & TikTok Ads ecosystem.
• Understanding of Meta Ads specifics: attribution, Pixel/CAPI, and creative testing.
• Analytical thinking; cautious decision-making based on data.
• Organized and independent; strategic partner, not just executor.
• English required; German knowledge is a plus.

Responsibilities

• End-to-end management of Meta Ads and TikTok campaigns.
• Optimization of campaigns focusing on lead acquisition cost and ROAS at scale.
• Account structure management: keyword hygiene, exclusions, and bidding tests.
• Analytics and reporting: use Meta, GA4, attribution insights beyond clicks.
• Collaboration with graphic/creative team to produce ad creatives and run A/B tests.

Skills

Meta Ads

TikTok Ads

Budget management

ROAS optimization

Analytics

A/B testing

Google Analytics 4

Attribution modeling

English language

German language

Tools

Facebook Pixel

Facebook CAPI

GA4

Job description

We are part of SuperVista Group – one of the largest optical companies in Europe, operating in many countries and serving millions of customers in over 1,000 stores worldwide. We combine online and offline sales and use the latest technologies to change the way people see the world. Our mission is to create the optics of tomorrow based on data, digitalization, and the highest quality products at attractive prices

We are looking for a Performance Marketing Senior Specialist to take the helm of our paid campaigns. If you know how to manage budgets,tame Smart Bidding algorithms, scale sales on Facebook/Instagram, and if charts and ROAS are your second language – this role is for you!

Your Responsibilities

• End-to-end management of Meta Ads and TikTok campaigns.

• Optimization of campaigns focusing on Lead Acquisition Cost and ROAS at a large scale.

• Account Structure Management: Maintaining keyword hygiene,exclusions, and testing bidding strategies.

• Analytics & Reporting: Working with Meta, Google Analytics 4,analyzing attribution, and drawing business insights from data (beyond just reporting clicks).
• Collaboration: Working with the graphic/creative team to produce effective ad creatives and running A/B tests.

Our Requirements

• Minimum 2-3 years of experience in independently managing high spend Meta Ads campaigns (monthly budgets of at least tens of thousands).

• Proficiency in the Meta & TikTok Ads ecosystem

• Understanding of Meta Ads specifics: Attribution challenges,Pixel/CAPI configuration, and creative testing.

• Analytical Thinking: You understand why results might dip and don’t make rash decisions based on incomplete data.

• Organization & Independence: We are looking for a strategic partner, not just a task executor
• Language Skills: English is required. Knowledge of German would be a huge asset.

Ansprechpartner

Recruiting Team

[e-mail]

brillen.de
Siemensstraße 2
15711 Königs Wusterhausen