Performance Marketing Manager (m / f / d) – Talent Acquisition

Yoummday; Düsseldorf; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Ein führendes SaaS-Unternehmen sucht einen Performance Marketing Manager für die Talentakquise. In dieser Position entwickeln Sie Marketingstrategien zur Gewinnung von Freelancern als CX Agents. Sie arbeiten in einem hybriden Modell von Büros in München oder Berlin und profitieren von umfassenden Mitarbeiterbenefits, wie 30 Urlaubstagen und einem Joblunchzuschuss.

Leistungen

30 Urlaubstage

Job Lunchzuschuss (€69 pro Monat)

“Givve” Karte (€50 pro Monat)

Betriebliche Altersvorsorge

Mitarbeiterevents

Qualifikationen

• 3-5 Jahre relevante Erfahrung im Performance Marketing.
• Erfolgreiche Durchführung von bezahlten Medienkampagnen.
• Starke KPI-Orientierung und datenbasierte Entscheidungen.

Aufgaben

• Entwicklung und Durchführung von bezahlten Medienstrategien.
• Aufbau eines skalierbaren Talenttrichters.
• Optimierung von Landingpages und Inhalten für maximale Konversion.

Kenntnisse

Performance Marketing für Talentakquise

Funnel Management & Conversion Optimierung

Recruitment Marketing & Employer Branding

Datenanalyse & Reporting

Fließend Deutsch

Fließend Englisch

Ausbildung

Studienabschluss in Marketing, Kommunikation, HR

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

YouTube Ads

Jobbeschreibung

Overview

Über uns

Your mission We are looking for you to join us immediately as Performance Marketing Manager (m / f / d) - Talent Acquisition in our headquarters in Munich or in Berlin, in a hybrid working model.

As Performance Marketing Manager (m / f / d), you will be part of the Talent Marketplace Team and take responsibility for acquiring new freelancers (“Talents”) who work as independent CX Agents on our SaaS platform - through data-driven performance campaigns.

The goal of this key position is to sustainably scale the talent side of our marketplace by leveraging paid media, multi-channel marketing, and funnel optimisation – directly contributing to the growth of yoummday.

Your Skillset

• Performance Marketing for Talent Acquisition: You will design and manage paid media strategies (Google, Meta, LinkedIn, TikTok, YouTube, newsletters, etc.) with a clear focus on acquiring and sustainably activating new users for our SaaS platform in the form of freelance CX Agents (“Talents”).
• Funnel Management & Conversion Optimisation: You will build a scalable talent funnel (from top-of-funnel through to activation) and continuously optimise campaigns with regard to budget, based on CPL, CAC, CTR, and ROI.
• Recruitment Marketing & Employer Branding: You will strengthen our employer brand for “Talents”, develop authentic messaging for freelancers, and ensure an attractive and credible brand presence.
• Content & Touchpoint Optimisation: Working closely with our Talent Marketplace Recruiting Team, you will optimise landing pages and content for maximum conversion, and strategically deploy content, ads, and affiliate channels to build a sustainable pipeline.
• Data Analysis & Reporting: You will track and analyse campaign performance, drive data-based optimisations, manage budgets, and regularly present ROI and recommendations to internal stakeholders.

Your skillset

• Background: You hold a degree in Marketing, Communications, HR, or a comparable qualification – although a degree is not mandatory. What counts is that you are hands-on, smart, results-driven, and already have practical experience.
• Relevant Experience: You bring 3–5 years of relevant experience in performance marketing, growth marketing, or recruitment marketing.
• Track Record & Expertise: You have proven success in executing paid media campaigns (e.g. Google, Meta, LinkedIn), as well as in lead nurturing and marketing automation – ideally in the context of talent or freelancer acquisition.
• KPI Orientation: You have a strong understanding of KPI analysis (CPL, CAC, CTR, ROI) and make data-driven decisions.
• Working Style: You work in a structured, analytical, and results-oriented way, while also bringing creativity and an innovative mindset to explore new paths in performance marketing.
• Language Skills: You communicate confidently in both German and English (written and spoken, C1 level each) and bring along a healthy sense of humour.

Your winning deal

• Your benefits: In addition to 30 days of vacation, we also offer you a job lunch allowance (€69 per month), a “Givve” card (topped up with €50 per month), discounts via “Corporate Benefits”, the option of leasing a JobRad, pension contributions (occupational pension & VL) and great team and company events.
• Your workplace: You will work in a flexible, hybrid model from one of our dog-friendly and modern offices and will have the opportunity to do “work from abroad” within the EU for 2 weeks a year (only applies to employees with an EU passport).
• Your footprint: A position in a profitable company where you have the freedom and confidence to help shape it and work with us on the “future of work”.
• The values: We score highly with an open, authentic culture and a high-performing and humorous team that is already looking forward to making bold decisions with you and breaking new ground that will lead us to sustainable success.
• Your opportunity: From day one, you will have the opportunity to take on responsibility, drive innovation and develop the company and yourself together with a team of experts.