Performance Marketing Manager (m/f/d)

Meyandy LLC; Berlin; Hybrid; EUR 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

Dynamic Environment

Career growth opportunities

Dog-friendly workspace

Hybrid working

Diversity & inclusion

Employee discounts on Yepoda products

Monthly benefits budget (Probonio)

Zusammenfassung

Yepoda in Berlin is seeking a Performance Marketing Manager to scale our global paid acquisition across Google Ads, Meta, and TikTok. You’ll own campaigns from planning to optimization, balancing growth with ROAS targets in a fast-paced D2C environment.

Collaborate with creative and data teams, manage feed data with Channable, and ensure precise tracking with GA4 and GTM, while contributing to a diverse, dog-friendly, hybrid workspace in Prenzlauer Berg.

Qualifikationen

• 2–3 years of hands-on performance marketing experience in D2C ecommerce, beauty, lifestyle, or skincare is a plus.
• Proven ability to translate CAC, LTV, ROAS into actionable optimization steps.
• Self-starter able to own workflows and hit the ground running in a fast-paced D2C environment.
• Experience with Paid Search (Google) and Paid Social (Meta/TikTok) required or strongly preferred.

Aufgaben

• Plan, execute, and optimise performance campaigns across Google Ads and Paid Social to hit revenue and ROAS targets.
• Act as the primary owner for platform account reps, driving beta access and audits.
• Dynamically reallocate monthly budgets to capture demand efficiently.
• Manage product feed architecture to ensure clean data across Google Shopping, Meta Catalogs, and TikTok.
• Collaborate with creatives to brief high-converting ad formats and scale winning assets.

Kenntnisse

Performance marketing

D2C ecommerce

Google Ads

Meta Ads Manager

TikTok Ads

Data-driven optimization

GA4/GTM analytics

Feed management (Channable)

Tools

Channable

GA4

GTM

Facebook Business Manager

TikTok Ads Manager

Jobbeschreibung

**About Yepoda**Clean K-Beauty Innovation. No compromises.Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to.Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B CorpTM and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day.We are hiring a **Performance Marketing Manager** to help scale Yepoda's global performance engine across paid channels. In this hands-on role, you will own efficient customer acquisition (prospecting, conversion, and retargeting) and balance strategic thinking with execution.**Your Tasks*** Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets* Act as the primary owner for platform account managers (Google and Meta reps), driving beta access, strategic support, and account audits* Actively manage and reallocate monthly performance budgets dynamically across channels to capture demand efficiently* Manage product feed architecture using tools like Channable to ensure clean product data mapping across Google Shopping, Meta Catalogs, and TikTok* Monitor daily account health, leverage GA4 to analyse user journeys, and partner with internal data and tech leads to maintain robust tracking and attribution integrity* Collaborate with the creative team to brief high-converting ad formats, especially UGC and video concepts for TikTok and Meta, and scale winning assets based on creative testing frameworks**Your Profile*** 2 to 3 years of hands-on performance marketing experience in D2C ecommerce, beauty, lifestyle, or skincare experience is a major plus* Proven experience in Paid Search (Google Search, Shopping, PMax) alongside Paid Social (Meta Ads Manager and/or TikTok Ads Manager)* Comfortable translating raw metrics (CAC, LTV, ROAS, conversion rates) into actionable optimisation steps and strategic suggestions* A self-starter capable of taking immediate ownership of existing workflows and hitting the ground running in a fast-paced D2C environment* Nice to have: hands-on experience with feed management platforms such as Channable and web analytics tools (GA4, GTM)* Nice to have: experience with additional channels (Pinterest, Amazon, Affiliate networks) or familiarity with server-side tracking (CAPI) setups**What We Offer*** **Dynamic Environment:** The opportunity to work in a start-up environment surrounded by a passionate and dedicated team* **Accelerate Your Career:** Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand* **Inspiring Workspace:** Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks* **Hybrid Working:** We understand that sometimes you get more stuff done from home and need a change of scenery* **We Value Diversity:** We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default* **Employee Discounts:** You'll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!* **Unique Add Ons:** A monthly benefits budget that's yours to spend. Through the Probonio app you pick what actually fits your lifestyle.