Performance-Marketing-Manager (all genders)

Broke + Schön; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A dynamic fashion company in Berlin is seeking a Performance Marketing Manager (all genders). In this role, you will develop and implement marketing strategies across platforms like Meta, Google, and TikTok. Ideal candidates will have 2-4 years of experience in performance marketing, particularly in the fashion or e-commerce sectors, and possess excellent analytical and communication skills. This position offers flexible working hours and a creative, supportive team environment.

Leistungen

Employee discount on products

Good work-life balance

Flexible working hours

Creative development opportunities

Qualifikationen

• 2–4 years of experience in performance marketing, ideally in e-commerce or fashion.
• In-depth knowledge of performance marketing tools and KPIs.
• Strong communication skills and ability to work in a team.

Aufgaben

• Develop and implement performance marketing strategies.
• Manage budgets and optimize campaigns across multiple platforms.
• Analyze campaign results and provide actionable recommendations.

Kenntnisse

Performance marketing

Meta Ads Manager

Google Ads

Google Analytics 4

A/B testing

Analytical thinking

Team collaboration

Interest in fashion

Tools

Google Tag Manager

Pinterest Ads

TikTok Ads

Jobbeschreibung

Job description

We are looking for a Performance Marketing Manager (all genders) for our office in Berlin F`hain. You can start working with us immediately, either part-time or full-time. We offer a flexible working model of at least 32 hours per week, 4-5 days per week.

BROKE+SCHÖN combines creative fashion, a strong sense of community and an open corporate culture. In our fashion concept store, we create an inspiring shopping experience characterised by individuality and teamwork. Our horizontally organised corporate culture creates space for independent work and close collaboration on an equal footing. We attach great importance to an inclusive and cooperative working environment in which committed people from different backgrounds are welcome.

You are our go-to pro for all paid ads. You plan, manage and optimise our campaigns on Meta, Google, Pinterest and TikTok, manage budgets and ensure that our ads reach exactly the right people.

Responsibilities

• Development and implementation of performance marketing strategies for Meta, Google, Pinterest and TikTok
• Budget planning, allocation and performance controlling across all channels
• Planning, development and ongoing optimisation of campaigns
• Keyword, target group and competitor research to identify new growth opportunities
• A/B testing of adverts, creatives, landing pages and target groups
• Continuous optimisation based on KPIs such as CTR, CPC, conversion rate and ROAS
• Monitoring and analysis of campaign results (e.g. via Google Analytics, Meta Business Suite, Pinterest Analytics)
• Derivation of concrete recommendations for action and presentation of results to the team
• Setup and maintenance of tracking systems (e.g. Google Tag Manager, UTM parameters, pixels)
• Ensuring data quality and consistency across all campaigns
• Briefing and working closely with creatives for campaign assets and landing pages
• Expanding and maintaining the marketing funnel, including retargeting strategies and lookalike audiences
• Supporting the further development of our marketing automation and attribution

Your profile

• 2–4 years of professional experience in performance marketing, paid social or paid search – ideally in e-commerce or fashion
• In-depth knowledge of Meta Ads Manager and Google Ads, initial experience with Pinterest Ads and TikTok Ads is an advantage
• Confident in using Google Analytics 4, Google Tag Manager, UTM tracking and pixel setup
• Familiar with performance KPIs such as ROAS, CPA, CTR, CPC, CVR and budget efficiency
• Experience in A/B testing and data-driven campaign optimisationUnderstanding of funnel strategies, attribution and customer journey
• Analytical thinking and enjoyment of numbers, reports and dashboards
• Good copy and design sensitivity – you recognise what works for our target audience
• Independent, structured way of working – you can manage projects completely on your own
• Strong communication skills and ability to work in a team – you work closely with creative, content and e-commerce teams
• Interest in fashion, trends and brand aesthetics

Why us?

• A professional and highly motivated team
• Many exciting and varied tasks
• The opportunity to develop creatively and personally
• Good work-life balance thanks to flexible working hours and the option to work from home
• A beautiful workplace in the heart of Berlin Friedrichshain
• A range of benefits
• Up to 40% employee discount on our product range

Application tips

What happens next?

We endeavour to review all applications as quickly as possible and get back to you promptly. If your application is successful, you will go through our two-stage process:

• Online interview – Get to know the team in a video call.
• Look & feel in the office – Experience our way of working on site and get to know us personally.

Ready? Then send us your application with a current CV and a few lines about your motivation. We look forward to hearing from you!