Performance Marketing Lead

Weflow; Berlin; Remote; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading SaaS company in Berlin is looking for a Performance Marketing Lead to optimize paid channels. Responsibilities include running campaigns across platforms like Google and LinkedIn, analyzing performance data, and creating compelling ad creatives. The ideal candidate will have at least 3 years of experience in performance marketing in a B2B SaaS environment, with strong analytical and English communication skills. This remote-first position offers a competitive package with stock options.

Leistungen

Remote company setup

Regular in-person meetups

Top-of-the-line equipment

Diverse team

Competitive package with stock options

Qualifikationen

• Minimum 3 years of experience in performance marketing or growth marketing.
• Ideally in a B2B SaaS environment.
• Comfortable analyzing numbers and acting on trends.

Aufgaben

• Run and optimize paid campaigns across multiple channels.
• Analyze performance data and make optimization decisions.
• Create effective ad creatives and landing pages.

Kenntnisse

Performance marketing

Growth marketing

Conversion tracking

Data analysis

Creativity in ad copy

AI tools experience

Excellent written English

Google Ads

LinkedIn Ads

Jobbeschreibung

About Weflow

Weflows Revenue AI Platform automates Salesforce data capture and provides full visibility into deal pipeline and forecast health.

200 fast-growing companies like Retool, BenchSci, IDnow use Weflow to improve team productivity, sales performance and revenue predictability.

Weflow is backed by Gradient Ventures, Cherry Ventures and renowned angel investors and is run by repeat founders Philipp Stelzer and Janis Zech.

Tasks

Weflow is seeking a Performance Marketing Lead in charge of paid channels at Weflow. You’ll be responsible for:

• Running and optimizing paid campaigns across Google Search, LinkedIn Ads, YouTube, Reddit Ads and Meta Ads.
• Analyzing performance data (CTR, CPC, CPA, ROAS, CVR) and making data‑driven optimization decisions.
• Creating ad creatives and landing pages that convert.
• Running experiments to improve website conversion rates and lead quality.
• Staying ahead of performance marketing trends, tools and platform updates to keep our growth engine sharp.

Requirements

• 23 years of experience in performance marketing or growth marketing ideally in a B2B SaaS environment.
• Working knowledge of conversion tracking.
• Strong interest in AI and automation, ideally with hands‑on experience using AI tools and workflow platforms.
• A data‑driven mindset comfortable analyzing numbers, spotting trends and acting fast.
• Curious, experimental and proactive. You like testing new formats, learning fast and iterating often.
• Excellent written and spoken English. You care about clarity, tone and precision.
• Sharp eye for what great ad copy and creatives look like.
• Experience with Google & LinkedIn Ads.

Benefits

• Remote company setup
• Regular in‑person meetups
• Top‑of‑the‑line equipment
• Experienced distributed and diverse team
• Competitive package including stock options

If you are passionate about driving growth in B2B SaaS, we’d love to hear from you!

We value the diversity of perspectives and seek to build an inclusive workplace that welcomes people from all different backgrounds.