Paid Social Media Manager, DE

eBay; Brandenburg; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading e-commerce company in Brandenburg is seeking a Paid Social Media Manager to drive brand presence across social platforms. The ideal candidate will have over 4 years of digital media experience, particularly in paid social. Responsibilities include developing strategies, managing campaigns, and collaborating with cross-functional teams to enhance performance and achieve business goals. This role promotes a culture of innovation and data-driven decision-making.

Qualifikationen

• 4+ years of experience in paid digital media, with 3+ years focused on paid social.
• Strong grasp of platform capabilities and audience insights.
• Experience in campaign optimization through data-informed approaches.

Aufgaben

• Develop and execute paid social strategies across customer journey.
• Manage and analyze social campaigns for performance improvement.
• Collaborate with cross-functional teams for campaign alignment.

Kenntnisse

Social advertising expertise

Analytical skills

Collaboration

Communication skills

Ausbildung

Bachelor’s degree or equivalent experience

Jobbeschreibung

At eBay, we’re more than a global e‑commerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of e‑commerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Role

As a Paid Social Media Manager, you’ll bring eBay’s brand to life across social platforms through meaningful, data‑driven campaigns that connect with diverse audiences and deliver measurable results. Working within the EU Brand & Media team, you’ll partner with colleagues across eBay, as well as with agencies and platform partners, to transform creative ideas and strategic storytelling into high‑performing social activations. You’ll help shape regional campaigns that reflect eBay’s global brand vision—ensuring consistency, collaboration, and shared success across markets—while driving innovation, experimentation, and continuous improvement.

What You Will Accomplish

• Develop and execute inclusive and effective paid social strategies that support marketing and business goals across the full customer journey—from awareness to conversion.
• Plan, launch, and manage social campaigns across multiple platforms, ensuring efficient budget use and alignment with key performance goals.
• Analyze and optimize campaign performance, turning insights into action to continuously improve results and scale impact.
• Collaborate closely with cross‑functional teams, media planners, brand partners, and agencies to ensure alignment, transparency, and smooth execution.
• Test and learn: run A/B and multivariate tests to identify what resonates most—across creative, audiences, and bidding strategies—and apply those findings in future campaigns.
• Champion innovation: explore emerging platforms, tools, and formats to keep eBay’s paid social presence fresh, relevant, and ahead of trends.

What You Will Bring

• 4+ years of experience in paid digital media, including at least 3 years focused on paid social (e.g., Meta, TikTok, Pinterest, Snapchat, Reddit).
• A strong grasp of social advertising, platform capabilities, audience insights, and evolving industry trends.
• Validated experience running and optimizing campaigns with a data‑informed, test‑and‑learn approach.
• Excellent collaboration skills—comfortable working in a cross‑functional, multicultural environment with diverse partners.
• Analytical approach and attention to detail, with the ability to translate data into clear, actionable recommendations.
• Strong communicator and relationship builder, able to influence and align across teams with empathy and clarity.
• Bachelor’s degree or equivalent practical experience.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.