Marketing Specialist, Large Customers

EBSCO; Deutschland; Hybrid; EUR 51.000 - 73.000; Vollzeit

Zusammenfassung

EBSCO Information Services is seeking a Large Customer Marketing Specialist to support marketing programs for our largest enterprise customers. You will coordinate customized campaigns, work with Sales and Marketing to align priorities, and ensure timely delivery of high-quality materials.

You will serve as the day-to-day contact for select accounts, manage budgets and tracking, and help demonstrate the impact of programs through reporting.

Qualifikationen

• 2+ years in marketing, communications, customer marketing, account management or related field.
• Strong writing, editing and proofreading skills for customer-facing content.
• Confident communicator with ability to build relationships at multiple levels.
• Customer-service mindset with focus on responsiveness and professionalism.

Aufgaben

• Coordinate proactive marketing plans for large/strategic accounts within Premier Partnership program.
• Serve as day-to-day marketing contact for assigned customers and communicate next steps.
• Partner with Sales and Marketing to develop customized activities that support awareness, engagement and adoption.
• Coordinate customer-specific campaigns, including emails, webinars, events, and digital materials.
• Write, edit and proofread customer-facing communications and adapt messaging for audiences.
• Manage marketing projects from request to delivery, including timelines and resources.
• Coordinate ad hoc requests across Marketing to engage appropriate resources.
• Assist in newsletters content gathering and distribution.
• Track budgets, expenses and program performance for Large Customer Marketing.
• Identify process improvements to streamline workflows for strategic customers.

Kenntnisse

Writing & Editing

Communication

Project Coordination

Customer Service Mindset

CRM & Tools Knowledge

Ausbildung

Bachelor’s degree in Marketing/Communications/Business/English/Public Relations

Tools

CRM software

Project management tools

Jobbeschreibung

EBSCO Information Services (EBSCO) delivers a fully optimized research experience, seamlessly integrated with a powerful discovery platform to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EBSCO employs more than 2,700 people worldwide, with most embracing hybrid or remote work models. As an AI-enabled service leader, we thrive on innovation, forward-thinking strategies, and the dedication of our exceptional team. At EBSCO, we’re driven to inspire, empower and support research. Our mission is to transform lives by providing reliable and relevant information — when, where and how people need it. We’re seeking dynamic, creative individuals whose diverse perspectives will help us achieve this global, inclusive mission. Join us to help make an impact.

Your Opportunity

EBSCO Information Services is looking for an organized, customer-focused Large Customer Marketing Specialistto support marketing programs and services for some of EBSCO’s largest and most strategic customers.

In this role, you will help coordinate customized marketing programs that strengthen customer relationships, support product awareness and engagement, and help EBSCO deliver exceptional experience to key customer accounts. You will work directly with customers and partner closely with Sales, Marketing, and other internal teams to understand customer needs and turn them into well-executed marketing activities.

This is an ideal opportunity for someone who is a strong communicator and project manager, enjoys building relationships, and takes pride in providing responsive, high-quality support to customers.

What You'll Do

• Support EBSCO’s Premier Partnership program, coordinating proactive marketing plans and activities for participating large and strategic customer accounts.
• Serve as a day-to-day marketing contact for assigned customers, helping understand their priorities, coordinate requests, communicate next steps, and provide a responsive and professional customer experience.
• Partner with Sales and Marketing teams to develop and execute customized marketing activities that support customer priorities, product awareness, engagement, and adoption.
• Coordinate customer-specific marketing projects, including email campaigns, webinars, events, promotional campaigns, presentations, digital materials, and other communications.
• Write, edit, and proofread customer-facing communications and promotional materials, adapting EBSCO messaging and content for specific customer audiences and needs.
• Manage marketing projects from request through completion, including gathering requirements, coordinating internal resources, maintaining timelines, communicating status, and ensuring deliverables are completed accurately and on time.
• Coordinate ad hoc marketing requests from large and strategic customers, working across Marketing to identify the appropriate resources and solutions.
• Help coordinate market and customer newsletters, including gathering content, managing schedules, reviewing materials, and supporting distribution.
• Support management of the Large Customer Marketing budget, including tracking expenses, coordinating invoices, and maintaining accurate budget information.
• Help track and report on program activity, customer engagement, and marketing results to demonstrate the impact of Large Customer Marketing programs.
• Identify opportunities to improve processes, templates, resources, and workflows that make it easier to provide consistent and scalable marketing support to strategic customers.

Your Team

You will be part of EBSCO’s Marketing organization and will work closely with colleagues across Sales, Product Marketing, Marketing Communications, Events, Digital Marketing, Marketing Operations, and other teams.

Because this role supports some of EBSCO’s largest customer relationships, you will also regularly interact directly with customers and their marketing, communications, library, and other stakeholder teams. You will play an important role in connecting customer needs with EBSCO’s broader marketing resources and ensuring projects move forward effectively.

About You

• 2+ years of experience in marketing, communications, customer marketing, account management, customer success, project coordination, or a related field.
• Experience managing multiple projects, stakeholders, priorities, and deadlines while maintaining close attention to detail.
• Excellent writing, editing, and proofreading skills and can develop clear, polished, and professional customer-facing communications.
• Must be a confident communicator who can build productive relationships with customers and colleagues at different levels an organization.
• Must have a customer-service mindset and understand the importance of responsiveness, professionalism, attention to detail, and follow-through when supporting important customer relationships.

What sets you apart

• Bachelor’s degree in marketing, communications, business, English, public relations, or a related field, or equivalent professional experience.
• Experience taking a customer request or business need, determining the appropriate next steps, and coordinating the people and resources needed to move the work forward.
• Experience supporting large, strategic, enterprise, or high-value customer accounts.
• Experience in customer marketing, account-based marketing, customer success, or account management.
• Experience coordinating customer-facing campaigns, webinars, events, newsletters, or other marketing programs.
• Familiarity with CRM and project management platforms.
• Experience tracking budgets, project expenses, or program performance.
• An interest in information services, research, libraries, education, SaaS, or other complex B2B products and services.
• Familiarity with AI-assisted tools and an interest in thoughtfully using emerging technologies to improve marketing, writing, research, and project workflows.

Pay Range

USD $58,970.00 - USD $84,240.00 /Yr.