Marketing Specialist

Lowe Rental Corporation; Hamburg; Vor Ort; EUR 52.000 - 75.000; Vollzeit

Zusammenfassung

Lotsenbüro, now part of Lowe Corporation, is seeking a Marketing Specialist to shape our brand presence in Germany. Based in Hamburg, you will drive regional campaigns and content, reporting to the Managing Director and collaborating with a lean, fast-growing team.

You will manage social media, email, PR, and website content, create high-quality materials, oversee CRM and inbound inquiries, and support SEO efforts.

Qualifikationen

• Degree-level education with marketing as a major component.
• Minimum 2 years’ experience in a fast-paced marketing environment.
• CRM experience and strong organizational skills.
• Excellent proofreading and presentation skills.
• Fluent in German and English.

Aufgaben

• Implement regional marketing strategies in collaboration with the Managing Director.
• Execute day-to-day marketing activities: social, email, PR, website content, associations, and trade shows.
• Create high-level online content and multi-platform materials.
• Create, manage, and test email campaigns to key sectors and report on statistics.
• Manage inbound inquiries and CRM content to ensure timely follow-ups.
• Collaborate with the digital team to improve SEO performance.
• Assist with exhibitor trade shows to maximize brand visibility.
• Coordinate interviews with colleagues and customers for content.

Kenntnisse

Marketing strategy

Copywriting

Interpersonal communication

Presentation skills

Problem solving

Ausbildung

Bachelor's degree in Marketing or related field

Tools

CRM software

Excel

PowerPoint

Word

Outlook

Jobbeschreibung

Job Details

Job Location: HAMBURG 22549
Company: Lotsenbüro (a German family‑owned commercial kitchen container rental provider, now part of Lowe Corporation)

Overview

Lotsenbüro specializes in planning, building, and delivering customized kitchen containers for temporary use such as during renovations or emergency situations. In 2024, Lowe Corporation acquired Lotsenbüro and the company is growing and integrating operations. We are looking for a dynamic Marketing Specialist to help shape our brand presence in Germany, drive strategic marketing campaigns, and contribute to the ongoing success of both Lotsenbüro and Lowe Corporation.

The Role

This role reports the Managing Director in Germany and will be based in our office in Hamburg, alongside the current team based at the office. The successful candidate will be an ambitious Marketing Specialist who is keen to accelerate their career within a fast growth, lean environment. This is a broad marketing role with exposure to different marketing platforms within a growing global team.

Key Responsibilities

• Implement the regional marketing strategies in conjunction with the Managing Director.
• Implement day‑to‑day marketing activities including social, email, PR, website content, association account management and trade show organization.
• Create high‑level online content and material for publication across multiple platforms.
• Create, manage, and test email campaigns to key sectors and report on key statistics.
• Manage inbound enquiries and the content of our CRM, ensuring customer follow‑ups are in line with company KPIs.
• Work with the digital team to continually improve SEO performance.
• Assist with the company’s participation at exhibitor trade shows, ensuring brand visibility and maximizing opportunities.
• Arrange and coordinate interviews with colleagues and customers to use as content through our channels.
• Stay up to date with PR and industry trends.
• Contribute to the ongoing planning, development, and execution of the company's online marketing strategies.
• Occasional travel throughout Europe.

Qualifications

Essential skills and experience:

• Degree level with marketing as a major component.
• Minimum 2 years’ experience within a fast‑paced marketing environment.
• CRM experience.
• Superb organizational skills.
• Social and long‑format copywriting experience.
• Excellent proofreading skills.
• High level of interpersonal communication.
• Fully proficient in Excel, PowerPoint, Word and Outlook.
• Must be passionate about marketing culture.
• Excellent presentation skills.
• Excellent decision making and problem‑solving skills.
• Strong commercial acumen and curiosity.
• German and English speaking.

Desirable:

• Email marketing experience.
• Digital campaign planning and delivery.
• Industry experience within hospitality, public sector or construction.

Ad‑hoc travel across the UK and Europe will be required in this role.

Equal Opportunities

We are an equal opportunities employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.