Marketing Manager [Members Acquisition]

Travelzoo; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Travel deals experience each year

Employee awards

Competitive compensation and benefits

Zusammenfassung

Travelzoo is looking for a Marketing Manager in Berlin, focusing on acquiring and retaining members. The role involves managing digital marketing campaigns and optimizing performance based on data analytics. Candidates should have 5-10 years of experience in digital marketing, particularly with subscription products, and must be fluent in German and English. The position offers competitive compensation, unique travel experiences, and the chance to work within a global team of innovators.

Qualifikationen

• 5-10 years of experience in digital performance marketing, ideally focused on member acquisition.
• Experience working with subscription-based products and consumer-facing brands.
• Knowledge of Paid Social, Affiliate Marketing, and Digital Acquisition Strategy.

Aufgaben

• Drive performance-focused digital marketing initiatives to acquire and retain Travelzoo Members.
• Manage campaigns across various acquisition channels and optimize for data-driven results.
• Collaborate with stakeholders and work on creative digital ad campaigns.

Kenntnisse

Digital performance marketing

Campaign management

Analytical skills

Attribution models

Stakeholder management

Fluent in German

Fluent in English

Ausbildung

Degree in Marketing, Business, Data Science, or related field

Jobbeschreibung

Travelzoo is seeking a Marketing Manager [Member Acquisition] to join our team in Berlin. In this position, you will drive performance-focused digital marketing initiatives to acquire and retain Travelzoo Members in Germany. The position focuses on hands‑on campaign management across acquisition channels, data-driven optimisation, and measurable subscriber growth. The ideal candidate brings strong analytical skills, experience managing performance marketing campaigns, and a passion for scaling membership growth in a subscription-based environment.

You are ideally…

• Degree educated (or equivalent experience), ideally in Marketing, Business, Data Science, or a related field
• A professional with 5-10 years of experience in digital performance marketing, ideally focused on member acquisition, subscriptions, or lead generation
• Experienced working with subscription-based products and consumer-facing brands. Experience within the travel or lifestyle industry is highly desirable
• A high performer with strong knowledge of attribution models, conversion tracking, analytics tools, and campaign optimisation methodologies
• Analytical, commercially-minded, and highly data-driven
• Experienced across Paid Social, Affiliate Marketing, Programmatic Advertising, and digital acquisition strategy
• An individual with strong attention to detail who enjoys developing creative concepts and high-performing digital ad copy. Photoshop skills are a plus
• An excellent communicator with strong collaboration and stakeholder management skills
• Empathetic with a hands‑on, innovative working style and a can‑do attitude
• Passionate about travel and digital consumer experiences
• Fluent in German and English

What’s in it for you…

• Broaden your horizon by working with a global team and potentially in a different country
• Experience one of our travel deals first‑hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience
• We recognize your achievements with our employee awards
• Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
• We offer competitive compensation and benefit packages

If you are excited about this opportunity and feel intrigued by our values of "leading by example", "warm heart", "cool head" and "working hands", then we would like to get to know you!