Marketing Manager (m/f/d) DACH

ALLPLAN; München; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Allplan, Munich, is seeking a Marketing Manager DACH to localise global demand generation campaigns and drive lead generation across Germany, Austria and Switzerland. You will plan webinars, manage cross-channel campaigns and align with sales and product marketing.

The role requires several years in B2B software marketing, hands-on experience with Marketo and Salesforce, strong analytics, and fluent English with native or near-native German. Munich-based preferred.

Qualifikationen

• Several years of experience in B2B marketing, software/SaaS, with a strong demand generation focus.
• Proven track record planning and executing integrated online and offline programmes, incl. webinars, events, email, paid media and social.
• Hands-on experience with marketing automation and CRM systems (Marketo, Salesforce) and reporting/dashboard tools.

Aufgaben

• Localise, adapt and roll out global demand generation campaigns for the DACH region.
• Plan and execute prospect and lead generation campaigns, including regular product-focused webinars for Architecture and Engineering.
• Manage cross-channel execution and optimise campaigns based on leads, MQLs, SQLs and pipeline contribution.
• Contribute to an integrated DACH marketing plan that combines global initiatives with regional priorities, segments and personas.
• Plan, organise and execute regional events and trade shows, focusing on Hunter sales team needs, including lead capture and handover to Sales.
• Ensure consistent brand positioning, messaging and visual identity across all regional touchpoints with Global Marketing.
• Collaborate with Sales, Partner Management, Product Marketing, Digital Demand Generation and Customer Success.
• Build and maintain a clear reporting framework (funnel KPIs, campaign and channel performance, event ROI) and turn CRM and marketing automation data into concrete optimisation measures.

Kenntnisse

B2B marketing

Demand generation

Campaign management

Marketing automation

CRM systems

Analytics

KPI definition

Execution mindset

German language

English proficiency

Tools

Marketo

Salesforce

Jobbeschreibung

Marketing Manager DACH (m/f/d)

Allplan is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. Allplan offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 600 dedicated employees continue to write the Allplan success story. Headquartered in Munich, Germany, Allplan is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.

Key Responsibilities

• Localise, adapt and roll out global demand generation campaigns for the DACH region.
• Plan and execute your own prospect and lead generation campaigns, including regular product-focused webinars for Architecture and Engineering.
• Manage cross-channel execution and continuously optimise campaigns based on leads, MQLs, SQLs and pipeline contribution.
• Contribute to an integrated DACH marketing plan that combines global initiatives with regional priorities, segments and personas.
• Plan, organise and execute regional events and trade shows, with a strong focus on the needs of the Hunter sales team, including structured lead capture and handover to Sales.
• Ensure consistent brand positioning, messaging and visual identity across all regional touchpoints together with Global Marketing.
• Collaborate closely with Sales, Partner Management, Product Marketing, Digital Demand Generation and Customer Success.
• Build and maintain a clear reporting framework (funnel KPIs, campaign and channel performance, event ROI) and turn CRM and marketing automation data into concrete optimisation measures.

Your Channels

• Email & Marketing Automation
• Paid Media & Social Media
• Web & Webinars
• Events & Trade Shows

Requirements

• Several years of experience in B2B marketing, ideally in software/SaaS or a technology-driven company, with a strong focus on demand generation and campaign management.
• Proven track record in planning and executing integrated online and offline programmes, including webinars, events, email, paid media and social.
• Hands‑on experience with marketing automation and CRM systems (e.g. Marketo, Salesforce) and reporting/dashboard tools.
• Strong analytical and conceptual skills: you define KPIs, analyse funnel and campaign performance and derive clear actions.
• A hands‑on, execution‑driven mindset with a high level of ownership and a focus on measurable business impact.
• German at native or near-native level and fluent business English, both written and spoken.
• Ideally based in or near Munich, to work closely with our DACH team in the Munich office.