Marketing Manager (m/f/d) DACH

ALLPLAN; München; On-site; EUR 45,000 - 65,000; Full time

Job summary

Allplan is a global BIM design software provider powering the AEC industry with a modern cloud-backed marketing approach. The Marketing Coordinator DACH will localise global campaigns, drive demand generation and coordinate webinars and events for the DACH region.

Based in Munich, you will collaborate with Sales, Product Marketing and Digital Demand Generation to optimise funnel performance, KPIs and regional campaigns while ensuring consistent brand messaging across touchpoints.

Qualifications

• Several years of experience in B2B marketing, ideally in software or tech.
• Experience planning integrated online and offline programmes including webinars and events.
• Hands-on experience with marketing automation and CRM systems and dashboards.
• Strong KPI focus, funnel analysis and data-driven actions.
• Execution-driven mindset with ownership and measurable impact.
• German at native or near-native level and fluent English.

Responsibilities

• Localise and roll out global demand generation campaigns for the DACH region.
• Plan and run prospect and lead generation campaigns, including webinars.
• Manage cross-channel execution and optimise campaigns based on metrics.
• Contribute to an integrated DACH marketing plan with regional priorities.
• Organise regional events/trade shows and coordinate with Sales.
• Ensure consistent brand positioning with Global Marketing.

Skills

Demand generation

Campaign management

Marketing analytics

Lead qualification

Content marketing

Tools

Marketo

Salesforce

CRM reporting tools

Job description

Marketing Coordinator DACH (m/f/d)

Allplan is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. Allplan offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 600 dedicated employees continue to write the Allplan success story. Headquartered in Munich, Germany, Allplan is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.

Key Responsibilities

• Localise, adapt and roll out global demand generation campaigns for the DACH region.
• Plan and execute your own prospect and lead generation campaigns, including regular product-focused webinars for Architecture and Engineering.
• Manage cross-channel execution and continuously optimise campaigns based on leads, MQLs, SQLs and pipeline contribution.
• Contribute to an integrated DACH marketing plan that combines global initiatives with regional priorities, segments and personas.
• Plan, organise and execute regional events and trade shows, with a strong focus on the needs of the Hunter sales team, including structured lead capture and handover to Sales.
• Ensure consistent brand positioning, messaging and visual identity across all regional touchpoints together with Global Marketing.
• Collaborate closely with Sales, Partner Management, Product Marketing, Digital Demand Generation and Customer Success.
• Build and maintain a clear reporting framework (funnel KPIs, campaign and channel performance, event ROI) and turn CRM and marketing automation data into concrete optimisation measures.

Your Channels

• Email & Marketing Automation
• Paid Media & Social Media
• Web & Webinars
• Events & Trade Shows

Requirements

• Several years of experience in B2B marketing, ideally in software/SaaS or a technology-driven company, with a strong focus on demand generation and campaign management.
• Proven track record in planning and executing integrated online and offline programmes, including webinars, events, email, paid media and social.
• Hands-on experience with marketing automation and CRM systems (e.g. Marketo, Salesforce) and reporting/dashboard tools.
• Strong analytical and conceptual skills: you define KPIs, analyse funnel and campaign performance and derive clear actions.
• A hands-on, execution-driven mindset with a high level of ownership and a focus on measurable business impact.
• German at native or near-native level and fluent business English, both written and spoken.
• Ideally based in or near Munich, to work closely with our DACH team in the Munich office.

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