Marketing Manager (m/f/d)

PATRIZIA SE; Augsburg; Hybrid; EUR 65.000 - 95.000; Vollzeit

Benefits dieser Stelle

Hybrid working model

PATRIZIA Academy

International & inclusive environment

Two additional days' holiday

Employee initiatives and networks

Zusammenfassung

PATRIZIA SE in Augsburg or London is seeking a Marketing Manager (m/f/d) to strengthen the employer brand and drive a modern, data-driven marketing strategy. The role combines strategic thinking with hands-on execution across channels and international markets, leveraging AI tools to optimise campaigns and processes.

You will lead content development, KPI-based optimization, and collaborate with internal teams and external agencies to ensure consistent brand presence while supporting talent

Qualifikationen

• Degree in Marketing, Communications, Business Administration or related field
• 3+ years in Marketing or Employer Branding
• Experience across the full marketing value chain
• Strong digital tech affinity with hands-on AI experience
• German and English proficiency

Aufgaben

• Develop and implement a sustainable employer branding strategy
• Create targeted content for digital and traditional channels
• Support brand, communications, and campaign projects internationally
• Analyse market, competitor, and audience trends and derive actionable recommendations
• Define KPIs and optimise campaigns based on data
• Coordinate agencies and internal stakeholders

Kenntnisse

Brand management

Employer branding

Content marketing

Campaign management

Digital marketing

AI tools in marketing

Languages: German & English

Strategic thinking

Data-driven

Stakeholder management

Ausbildung

Bachelor's degree in Marketing/Communications/Business

Tools

AI tools

Jobbeschreibung

As Marketing Manager (m/f/d) based in Augsburg or London, you will play a key role in strengthening our brand, positioning PATRIZIA as an employer of choice, and delivering a modern, data-driven marketing strategy.

Your Responsibilities

• Develop and implement a sustainable employer branding strategy to strengthen PATRIZIA's employer brand nationally and internationally and position the company as an employer of choice across all relevant channels
• Create targeted content tailored to the audiences for both digital and traditional communication channels, while ensuring a consistent brand presence
• Support the delivery of brand, communications, and campaign projects at both national and international level
• Analyse market, competitor, and audience trends, derive actionable recommendations, and drive their implementation
• Define relevant KPIs, assess the performance of our activities, and continuously optimise campaigns based on data and insights
• Independently coordinate and manage agencies, service providers, and internal stakeholders
• Manage and further develop our marketing and communications platforms
• Identify innovative marketing approaches and use modern AI tools to optimise processes and campaigns
• Use generative AI as a strategic sparring partner for strategy development, content creation, idea generation, and efficiency improvements
• Continuously monitor emerging technologies and AI-driven innovations, assessing their potential to enhance PATRIZIA's marketing activities

What We Look For

• Successfully completed degree in Marketing, Communications, Business Administration, or a related field
• Minimum of three years of professional experience in Marketing and/or Employer Branding
• Broad marketing expertise with a generalist mindset and experience across the full marketing value chain
• Strategic thinking combined with an entrepreneurial mindset and a results-oriented approach
• Proven experience in developing and managing integrated marketing campaigns across multiple channels
• Strong affinity for digital technologies and hands‑on experience with AI tools in a marketing environment
• Structured, independent, and data-driven working style
• Excellent communication and project management skills, with the ability to collaborate effectively with internal and external stakeholders
• Strong team player with professional proficiency in German and English

What We Offer

• Flexible working: A hybrid working model with an average of two remote working days per week
• Personal Development: Extensive internal training and development opportunities via our PATRIZIA Academy
• International & inclusive environment: An inclusive, equal-opportunity workplace within an international company, actively promoted by our ED&I Council
• Time for social engagement: Two additional days' holiday, e.g. for projects run by our PATRIZIA Foundation
• Strong community spirit: Active employee initiatives and networks

We're proud to be an equal opportunity workplace.

At PATRIZIA, we are committed to leading the industry in how we advance the equity, diversity and inclusion of our global teams. The opinion and experience of each individual counts. With inherent trust in each other, we do our greatest work steeped in courage, integrity, optimism and tenacity.

PATRIZIA SE | Human Resources

Fuggerstraße 20 | 86150 Augsburg | [phone]| www.patrizia.ag