Marketing Manager Lifestyle Brands Marketing Manager Lifestyle Brands Frankfurt, HE, DE Oct 1, 2025

Beam Suntory; Frankfurt; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global spirits company in Frankfurt is seeking a Marketing Manager to lead their Lifestyle Marketing Team. The role includes defining brand strategies, driving brand equity for major products like Jim Beam, and requires over 10 years of marketing experience in the FMCG or spirits industry. Candidates must be fluent in German and English and possess strong leadership and project management skills. The company values diversity and inclusion in the workplace.

Qualifikationen

• 10 years of consumer and trade marketing experience, preferably in FMCG or spirits industry.
• Ability to manage cross-functional projects in a matrix organization.
• Strong people leader with a collaborative but clear leadership style.

Aufgaben

• Lead, form, and develop the Lifestyle Marketing Team.
• Define and implement Brand Strategies for key brands.
• Drive Brand Equity Building for Jim Beam and -196 Ready to Drink.

Kenntnisse

Consumer marketing

Trade marketing

Project management

Leadership

Fluent in German and English

Ausbildung

University degree in business, marketing, or communications

Tools

MS Office

Jobbeschreibung

What makes this a great opportunity?

• The spirits industry is an exciting, dynamic, and fast-paced business and Beam Suntory is the world's third largest premium spirits company with a broad portfolio of brands.
• Opportunity to gain skills and capabilities by leading our portfolio of Lifestyle Spirit Brands, including Jim Beam, our largest brand in the portfolio and one of the leading Spirits brands in Germany, with a portfolio of Ready to drink products, Bourbons and flavored Whiskies. Plus -196 our latest innovation in the Ready to Drink segment.
• Opportunity to lead a team of direct reports, to coach and develop them to their best and to form a winning team
• Opportunity to co-develop innovations and longer-term Brand Strategies together with the global brand house as one of the lead markets and be the key contact in developing or co-developing assets
• Opportunity to drive digital first and Full Funnel Marketing approaches
• Opportunity to develop integral activations / experience platforms
• Opportunity to lead and partner with an exciting agency network in developing high-class communication and activations
• Be a key partner for the Global Brand Houses and in international meetings
• Partner and learn from best practices around the world

Role Responsibilities

• Lead, form and develop the Lifestyle Marketing Team
• Define and implement Brand Strategies for a Portfolio of brands
• Drive Brand Equity Building for the key Brands (Jim Beam, -196 Ready to Drink, Kilbeggan)
• Develop Annual Marketing Plan & 3 yrs. Growth Plan
• Develop adequate Activations & execute Experience Platform
• P&L responsibility for Lifestyle Brands Portfolio, including full Brand Investment responsibility
• Lead & develop a team of approx. 4 people
• Partner with Trade Marketing and Sales to provide best in class implementation
• Elevate the Marketing Thinking and Execution to “Digital First” & “Full Funnel” Marketing approach
• Take care for the day-to-day basics (Budget, Business Reviews,)
• Be a key sparring-partner for the Global Brand Houses

Qualifications

• University degree in business, marketing, communications or equivalent
• 10 years of consumer marketing & trade marketing experience, preferably in international FMCG& beverage and / or spirits industry
• ideally additional sales experiences, strong operational capabilities
• Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
• Experience in project management (incl. usage of respective tools and methods)
• Being conceptual and pragmatic when required
• strong people leader, collaborative but clear leadership style to lead, build, drive and inspire people
• Manager taking responsibility and ownership beyond the direct remit
• Excellent Knowledge in MS Office
• Fluent (spoken & written) in German and English
• Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
• Demonstrated personal characteristics to be self-starter, able to strategically influence across all levels of the organization and highly motivational

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

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