Marketing Campaign Specialist

TCWGlobal; Deutschland; Vor Ort; EUR 35.544 - 42.575; Teilzeit

Zusammenfassung

TCWGlobal is searching for a Marketing Specialist to join its Germany regional marketing team. The role involves executing marketing strategies to strengthen brand awareness and demand generation in the German market. Key responsibilities include managing campaigns, creating German-language content, and analyzing marketing performance. Ideal candidates hold a Bachelor's degree in Marketing and possess 2-4 years of relevant experience, along with native fluency in German and familiarity with digital marketing tools.

Qualifikationen

• 2-4 years of experience in marketing, preferably in a regional or localized role.
• Strong communication, interpersonal, and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.

Aufgaben

• Support the execution of multi-channel marketing campaigns tailored for the German market.
• Manage the German marketing calendar and ensure timely execution of all initiatives.
• Create engaging German-language content for social media, newsletters, and promotional materials.
• Assist with website updates and SEO efforts focused on the German market.
• Coordinate logistics for local events, webinars, and trade shows.

Kenntnisse

Fluent in German (written and spoken)

Fluent in English (written and spoken)

Digital marketing tools familiarity

Content creation and copywriting

Project management

Ausbildung

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

Google Analytics

Salesforce

Jobbeschreibung

Marketing Specialist (Germany – Regional Marketing Team)

Location: Remote, Germany

40 Hours/week

August 2025- March 31 2026

EUR 3,500.00/ Month

We are seeking a highly motivated and detail-oriented Marketing Specialist to join our growing regional marketing team in Germany. This role is crucial for executing localized marketing strategies, supporting demand generation, and building brand awareness specifically within the German market.

• Support the Regional Marketer to execute multi-channel marketing campaigns (digital, events, content, email) tailored for the German market, ensuring alignment with global strategies and local nuances.

• Manage the German marketing calendar, ensuring timely execution of all initiatives.

Content & Communications

• Support the creation of engaging, high-quality German-language content, including social media updates, newsletters, and promotional materials.

• Support the execution of localized digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) with German-specific targeting and ad copy.

• Assist with website updates and SEO efforts for the German market, optimizing for local search terms and user experience.

• Coordinate logistics and promotional activities for local events, webinars, and trade shows in Germany. This includes booth setup, material preparation, and lead capture.

• Represent the company at industry events as needed.

• Track, analyze, and report on the performance of German marketing activities, providing insights and recommendations for optimization.

• Monitor market trends and competitor activities in Germany to identify new opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• [2–4 years] of experience in marketing, preferably in a regional or localized role.

• Native-level fluency in German (both written and spoken) is essential.

• Fluent in English (both written and spoken).

• Proven experience in executing multi-channel marketing campaigns.

• Familiarity with digital marketing tools (e.g., Google Analytics, HubSpot, Salesforce, social media management platforms).

• Strong content creation and copywriting skills with an eye for detail and cultural nuance.

• Excellent communication, interpersonal, and presentation skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Self-starter with a proactive attitude and a strong desire to learn and grow.

Preferred Qualifications (Nice-to-Haves)

• Experience in project management, ability to work autonomously.

• Experience with event planning and execution.

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  IT System Data Services

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