Marketing manager for RX and OTC products

Michael Page; Berlin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Michael Page is seeking an experienced marketing leader for the pharmaceutical RX/OTC segment in Berlin. The role focuses on developing and executing comprehensive marketing strategies, managing the full product lifecycle, and leading a small team.

You will work closely with Sales, Medical Affairs, and regulatory functions to maximize market success. The ideal candidate has several years in pharma marketing, launches experience, and strong analytical/communication skills.

Qualifications

• Degree in business administration, marketing, life sciences or a comparable field.
• Several years of experience in pharmaceutical marketing, ideally with RX/OTC products.
• Initial management experience.
• Proven success in developing and implementing marketing strategies.
• Experience in launch management is an advantage.
• Analytical and strategic mindset with a hands-on approach.
• Very good communication and presentation skills.
• Fluent German and English.

Responsibilities

• Developing and implementing marketing strategies for RX and OTC products.
• Responsibility for the entire product lifecycle management.
• Managing 2 employees.
• Creating and implementing brand plans, including budget responsibility.
• Analyzing market, competitor and customer data to identify growth opportunities.
• Working closely with Sales, Medical Affairs, Market Access, Regulatory Affairs and external agencies.
• Developing target-group-specific marketing materials and multichannel campaigns.
• Planning and organizing congresses, events and training programs.
• Monitoring relevant KPIs and deriving appropriate optimization measures.
• Managing external service providers and agencies.

Skills

Pharma marketing

RX/OTC product marketing

People management

Launch management

Strategic analysis

Communication skills

Fluent German & English

Education

Degree in business administration/marketing/life sciences or related field

Tools

Market research tools

Job description

Описание

An established healthcare company with strong growth. Development of strategies to increase market success. Our client is a successful, internationally active healthcare company with a broad portfolio of prescription (RX) and over-the-counter (OTC) products. Through innovative products, high quality standards and a patient-focused corporate philosophy, the company is one of the established players in the healthcare market.

Задачи

• Developing and implementing marketing strategies for RX and OTC products
• Responsibility for the entire product lifecycle management
• Managing 2 employees
• Creating and implementing brand plans, including budget responsibility
• Analyzing market, competitor and customer data to identify growth opportunities
• Working closely with Sales, Medical Affairs, Market Access, Regulatory Affairs and external agencies
• Developing target-group-specific marketing materials and multichannel campaigns
• Planning and organizing congresses, events and training programs
• Monitoring relevant KPIs and deriving appropriate optimization measures
• Managing external service providers and agencies

Требования

• Successfully completed degree in business administration, marketing, life sciences or a comparable field
• Several years of experience in pharmaceutical marketing, ideally with responsibility for RX and OTC products
• Initial management experience
• Demonstrable success in developing and implementing marketing strategies
• Experience in launch management is an advantage
• Analytical and strategic mindset combined with a strong hands-on mentality
• Very good communication and presentation skills
• Confident use of relevant market and analysis tools
• Fluent German and English
• Будет плюсом: Experience in launch management

Условия

Permanent employment in Berlin.