Marketing Manager - Dens

MERIT

Berlin

On-site

EUR 60,000 - 90,000

Full time

14 days+

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Join MERIT as a Marketing Manager to lead marketing strategies for Germany and the Nordics. This role involves managing PR, influencer partnerships, and local marketing initiatives while collaborating with a global team to enhance brand awareness and drive sales. The ideal candidate will thrive in an entrepreneurial environment and be passionate about beauty.

Qualifications

6+ years of marketing experience, ideally in beauty.
Proven track record of creating and executing effective marketing campaigns.
Ability to manage and partner with PR agencies.

Responsibilities

Develop and execute localized marketing strategies.
Manage local marketing initiatives and oversee budgets.
Coordinate with global and local teams for campaign alignment.

Skills

Project Management

Influencer Marketing

Content Creation

Communication

Job description

Join to apply for the Marketing Manager - Dens role at MERIT

Get AI-powered advice on this job and more exclusive features.

MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community. Designed by makeup consumers — not artists — MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it’s not just another product, but one that you can live with for years to come.

The Marketing Manager, DENS will lead and oversee the Merit marketing strategy for Germany and the Nordics (Norway and Sweden). In this role you will lead marketing and PR strategies across all marketing channels to reach the Merit consumers and effectively communicate the value proposition that drives brand awareness and sales.

You will work with a global team and localised team (with agency resources) to ensure localised campaigns align to the Merit brand and the local consumer. The role will have direct responsibility for the strategy for brand/partnerships, PR and influencers, CRM, and trade marketing.

The ideal candidate should be a self-starter, comfortable working in an entrepreneurial environment. They need to be able to both build strategy and advise the EU Marketing Director on marketing priorities but also lead execution at the local market level. This role requires a team player able to work in a small, nimble organisation with a global HQ based in the USA. Most importantly, this person needs to be excited to build Merit into a global beauty brand!

Responsibilities:

Develop, manage and execute on localised marketing strategies that are cohesive, consistent, and resonate with the Merit consumer to drive brand awareness and sales goals within the region.
Project manage local marketing initiatives, ensuring key milestones are met on time and on budget. Initiatives include:
Developing and executing on localised marketing strategies for NPD launches
Developing local Influencer strategies and managing execution of seeding, etc.
Coordinate events execution with decorator, sales team, training team and retailer to ensure retail excellence and perfect execution
Managing PR agency and relationship
Establishing and executing on key marketing and partnership opportunities
Planning and executing on events
Managing UK marketing budget across all marketing channels
Maintain in-depth knowledge of local market trends, demographics and customer needs, behaviours and reactions.
Manage the local marketing content calendar across cross-functional departments.
Produce campaign post-mortems and carry learnings forward to future initiatives.
Remain informed on both global and localised goals and leverage information to make informed, data based marketing decisions.
Stay informed about competitors within the region: identify opportunities for differentiation and innovation based on insights.
Carefully consider current and future business objectives, opportunities, and costs when making decisions, incorporating the short and long-term trade-offs.
Proactively anticipate and rectify obstacles to goal achievement using critical problem solving skills, target specific KPI’s relevant to the business.

Qualifications:

6+ years of experience in marketing, with at least 3+ years in generalist marketing roles (strong preference for candidates with beauty experience).
A successful record of owning the creation and execution on marketing briefs that resulted in significant ROI.
A thorough understanding of Influencer marketing, with an ability to create campaigns that resonate on social media and gain brand awareness.
Extensive experience developing stories and compelling content to drive conversion.
The ability to effectively partner with and manage local PR agencies.
Strong organisational and project management skills, including proven ability to manage projects and partner with various levels in the organisation.
High-level attention to detail and accuracy in execution of work and tasks.
Excellent written and verbal communication skills.
An ability to effectively communicate with internal teams and external vendors in a way that represents the brand effectively.
An ability to work in a fast-paced environment.
An ability to work autonomously and provide self-direction.
Passion for beauty and ability to demonstrate and motivate teams.

Seniority level