Marketing Manager Dach/Benelux (m/w/d)

Kion Group; Heusenstamm; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global logistics company is seeking an experienced Field Marketing Manager to oversee marketing activities across Dach and Benelux. This role involves developing local marketing strategies, collaborating with commercial teams, and executing campaigns to drive brand visibility and lead generation. The ideal candidate will have at least 5 years of experience in marketing communications and be proficient in both German and English.

Qualifikationen

• Minimum of 5 years in a marketing role within a global organization.
• Proactive self-starter with goal-setting discipline.
• Full professional proficiency in German and English.

Aufgaben

• Manage internal and external marketing initiatives.
• Define and implement annual marketing strategy.
• Develop and optimize multi-channel campaigns.

Kenntnisse

Marketing and communications experience

Ability to travel

Excellent communication skills

Ausbildung

Bachelor's degree

Master's degree preferred

Tools

Marketo

Jobbeschreibung

Overview

Dematic is seeking a proactive and experienced Field Marketing Manager (f/m/d) to lead marketing activities across Dach and Benelux markets. Reporting to the Senior Manager Field Marketing – EMEA, the FMM will be responsible for developing and executing a local marketing strategy that supports the Dach and Benelux markets while aligning with EMEA and global objectives.

We offer:

This is a hands-on role suited to a strategic thinker and strong communicator, capable of delivering measurable impact and fostering cross-functional collaboration.

Responsibilities

• Key responsibilities include managing internal and external marketing initiatives, overseeing a partial EMEA budget, and driving brand visibility through trade shows, regional campaigns, sales enablement, and customer communications.
• Collaborate with the Commercial team, EMEA Marketing, and global central marketing teams, with a strong focus on Marketing Communications and Customer Experience.
• Partner with cross-functional teams to deliver integrated marketing programs that support Dach and Benelux markets while aligning with global objectives.

Marketing Strategy & Planning

• Define and implement an annual marketing strategy in collaboration with the Commercial team, EMEA Marketing team, and aligned with the global marketing team.
• Support the development of go-to-market strategy.
• Set strategic plans, budgets, and controlling mechanisms to deliver performance targets and provide effective development plans.

Campaigns, Events & Sales Enablement

• Develop and execute marketing strategies and campaigns in close collaboration with the Sales team to drive pipeline growth and brand visibility within Dach and Benelux markets.
• Plan, execute, and optimise multi-channel campaigns across multiple marketing channels including events, digital activities, content creation, and lead generation activities.
• Identify and assist with execution of trade shows and regional campaigns.
• Develop compelling case studies and customer success stories to support sales enablement and thought leadership.
• Deliver qualified leads and raise Dematic brand awareness through events, paid media, PR activities and digital activities.
• Educate customers on latest solutions and technologies.

Communications & Content

• Oversee internal and external communications related to new client wins in coordination with the Sales team.
• Manage paid media strategy and execution across digital channels, ensuring optimal media mix, budget allocation, and performance tracking to maximize campaign impact and raise brand awareness.

Digital Marketing & CRM

• Manage social media activities.
• Enhance web presence, including publishing and optimising content for SEO.
• Maintain and support CRM data hygiene for marketing campaigns and leads, ensuring accurate segmentation and reporting.

Performance & Reporting

• Manage and report on budgets, ensuring spend is aligned with strategic goals and delivers measurable ROI.
• Measure and report on the effectiveness of campaigns and overall marketing initiatives, providing insight and recommendations for continuous improvement.

Collaboration & Market Insight

• Monitor the materials handling market — including customers, suppliers, and competitors.
• Position and differentiate Dematic in the market through strategic marketing initiatives.

Requirements

• Minimum of 5 years’ marketing and communications experience within a global, matrix organisation.
• Bachelor’s degree required; Master’s degree strongly preferred.
• Proactive self-starter with discipline for setting goals and metrics, driving decisions, and getting closure on recommendations and issues.
• Excellent communication and influencing skills at all levels, both internal and external.
• Capability to make timely, effective, principles-based decisions.
• Strong team player, creative in generating new ideas, and able to maintain strong alignment with the Director and other Marketing Team members.
• Ability to travel based on business needs.
• Experienced user of Marketo.
• Full professional proficiency in German & English.