Marketing Manager

Hicron; Augsburg; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A technology consulting firm in Augsburg is seeking a Marketing Manager to develop and implement marketing strategies tailored to the DACH market. This role involves demand generation, managing online presence, and collaborating with various teams to optimize business leads. Ideal candidates will have several years of B2B marketing experience, a university degree, and be proficient in both German and English. Opportunities for remote work and professional development are available.

Leistungen

Flexible work arrangements

Opportunities for professional development

Engaging industry events and workshops

Qualifikationen

• Several years of B2B marketing experience in IT, software, or SAP consulting.
• Proven track record in demand generation and lead funnel management.
• Excellent communication skills in German and English.

Aufgaben

• Develop and implement an integrated marketing strategy for the DACH market.
• Plan, execute, and measure demand generation campaigns.
• Manage and expand online presence including website and social media.

Kenntnisse

B2B marketing experience

Demand generation

Performance-driven digital marketing

Proficiency in German

Proficiency in English

Adaptability to international contexts

Ausbildung

University degree in Marketing, Business or Communications

Tools

HubSpot

Salesforce

SAP CRM

Jobbeschreibung

Opportunities we offer

• Develop and implement an integrated marketing strategy tailored to the DACH market , ensuring alignment with global brand objectives and standards
• Plan, execute, and measure demand generation campaigns across digital and offline channels to drive new business leads
• Manage and expand our online presence (website, social media, SEO / SEA, content marketing) to position our SAP expertise internationally
• Create compelling content (whitepapers, case studies, newsletters, webinars, event materials) suited for a multicultural audience
• Collaborate closely with Sales, Business Development, and Consulting to optimize lead generation and conversion rates
• Monitor key marketing KPIs, handle budgeting, and report regularly to senior management
• Organize and manage regional and global events , including trade fairs, partner conferences, and customer workshops
• Foster relationships with SAP Marketing teams and partner agencies to ensure joint initiatives and co-branding
• Detect trends, analyze competitors internationally, and recommend innovative strategies

Competencies we’re looking for

• University degree in Marketing, Business, Communications, or a related field
• Several years of B2B marketing experience , ideally in IT, software, or SAP consulting
• Proven track record in demand generation , lead funnel management, and performance-driven digital marketing
• Strategic thinker with strong hands-on skills and adaptability to international contexts
• Proficiency in marketing automation, CRM platforms (e.g., HubSpot, Salesforce, SAP CRM), and digital advertising.
• Excellent communication skills in German and English; other languages are a plus
• Structured, proactive approach and intercultural competence

Why is it worth working with us

• A key position driving our brand and market presence in the DACH region , while collaborating internationally
• Flat hierarchies and the chance to shape business strategy and market entry.
• Flexible work arrangements, including remote opportunities
• Opportunities for further professional development within an international team passionate about technology and innovation
• Engaging industry events, workshops, and personal growth programs
• Location flexibility within DACH region (Germany, Austria, Switzerland) / Remote (with possibility of international travel)