Marketing Lead - Germany

Mindspace Ltd; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading flexible workspace provider is seeking a Marketing Lead in Berlin. You will own the marketing strategy for Germany, leading a team to elevate brand awareness and manage campaigns across various channels. Ideal candidates have 5+ years of marketing experience, fluency in German and English, and a strong track record in team management. This role offers opportunities for professional growth in a dynamic environment.

Qualifikationen

• 5+ years in marketing roles.
• Proven experience in people management.
• Willingness to travel between Mindspace locations.

Aufgaben

• Own the Germany marketing plan and budget.
• Drive brand awareness across all cities.
• Lead go-to-market for new sites.

Kenntnisse

Marketing strategy

Team leadership

Fluent in German and English

Experience with online advertising

Problem solving

Ausbildung

Bachelor's degree

Tools

Salesforce

HubSpot

Jobbeschreibung

# Join us as a Marketing Lead - Germany in Berlin!Founded and led by a team of passionate professionals, Mindspace is committed to creating an environment where top talent can thrive!**About Mindspace**Founded in 2014, Mindspace is a leading provider of flexible workspaces with an expanding footprint across Europe, Israel, and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces, and daily offices provide the ideal solution for enterprise companies, startups, small businesses, and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more.Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long-term career opportunities globally.You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in.**About the position**We’re looking for a hands-on Marketing Lead to own Mindspace’s marketing strategy and execution across all German locations (Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf). You’ll lead a marketing team, build a 360° plan, run it end-to-end, monitor results, and continually optimize to hit company KPIs.**What you’ll do*** Own the Germany marketing plan & budget: Build, execute, measure, and iterate a holistic strategy across digital and offline channels - spanning online ads, lifecycle marketing, PR, influencers, online media, partnerships, OOH, local activations, and events.* Drive brand awareness: Elevate Mindspace’s brand presence across all cities and audiences.* Lead go-to-market for new sites: Market analysis, positioning & messaging, launch plans, timelines, and budgets.* Generate qualified demand: Deliver pipeline for locations, products, and services; partner closely with Sales on targets and funnel health.* Manage vendors & partners: Brief, select, and oversee agencies and outsourced freelancers.* Activate the ecosystem: Host and attract flagship events, conferences, and tradeshows that bring the right audiences into our spaces.* Create compelling collateral: Sales enablement, decks, campaigns, videos, demos, and localized assets.* Be a cross-functional connector: Work closely with Germany leadership and Mindspace HQ stakeholders to align goals, messaging, and measurement.**Experience & minimum qualifications*** 5+ years in marketing roles - must (experience with luxury brands or startups is a plus).* Proven experience in people management - must.* Fluent **German** and English (written & spoken) - must.* Experience in online advertising and lead generation campaign management — must.* Bachelor’s degree — must.* Willingness to travel between Mindspace locations.* Familiarity with CRM/marketing tools (e.g., Salesforce, HubSpot) - plus**Critical Competencies for Success:*** You drive from concept to completion, owning the definition and execution of programs, processes, and deliverables.* You understand business dynamics, including strategy, revenues & costs, value proposition, sales pipeline, competition, and differentiation* You know how to push a team to success, motivating people while driving focus, pace, and results.* A problem solver – you are a highly resourceful thinker who can provide insightful, innovative solutions.* You have strong interpersonal skills and thrive in dynamic, fast-paced environments.* Using technology in your work is easy for you – including Salesforce, HubSpot, Data analytics tools, task management tools, etc. Mastering a new tool takes you no time* You're a strong team player who is also capable of working independently in an effective manner* You're excited about Mindspace after doing your research on who we are and what we do**Please submit your application in English**