Growth Marketing Lead- Germany

Mindspace; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Generous annual leave

Meal benefits

Gift vouchers

Subsidized public transport

Flexible office swap

Moving office support

AI-powered language learning

Team events

Zusammenfassung

Mindspace is seeking a hands-on Marketing Lead to own the marketing strategy and execution across all German locations (Berlin, Hamburg, Munich, Frankfurt, Düsseldorf). Lead a marketing team, build a 360° plan, run end-to-end, monitor results, and optimize to hit KPIs.

You will own growth across Germany, drive acquisition, manage campaigns hands-on, and collaborate with Sales to align on targets. Travel between Mindspace locations in Germany is required.

Qualifikationen

• 7+ years in marketing roles with hands-on, commercial mindset.
• German and English fluency (written and spoken) is required.
• Experience in online advertising and lead generation campaigns.
• Willingness to travel between Mindspace locations in Germany.

Aufgaben

• Own growth across Germany: build, execute, measure, and optimize a performance-driven marketing strategy across digital and offline channels.
• Drive acquisition and pipeline: generate qualified demand and align with Sales on targets and conversions.
• Run campaigns hands-on: manage key channels (paid, lifecycle/CRM, partnerships, activations) with focus on CAC and ROI.
• Lead go-to-market for new sites: market analysis, positioning, and launch planning with growth targets.
• Experiment and optimize: test new channels, messaging, and tactics for scalable growth.
• Manage vendors and partners: brief and oversee agencies and freelancers as needed.
• Activate the ecosystem: drive events and local activations feeding the growth funnel.
• Create assets: develop conversion-driven collateral for sales and campaigns.
• Collaborate cross-functionally: align goals with Germany leadership and HQ.

Kenntnisse

Marketing leadership

German language

English language

Online advertising

Lead generation

CRM tools

Tools

Salesforce

HubSpot

Jobbeschreibung

Since 2014, we’ve been creating flexible, design-led workspaces across Europe, Israel, and the US where people - startups, enterprises, entrepreneurs, and digital nomads - can thrive. With over 15,000 members in 45 locations, we blend hospitality, style, and innovation so every space feels alive.

Why you’ll love it here

Because at Mindspace, marketing is deeply connected to growth, experience, and community. You won’t just execute campaigns - you’ll shape how the brand shows up across an entire market, influence business performance directly, and help bring our spaces to life locally. You’ll work in a fast-moving environment where ideas turn into action quickly, collaboration is constant, and there’s real room to take ownership and make an impact.

Who is the ideal Mindspacer?

You’re hands-on, commercially minded, and know how to balance strategy with execution. You enjoy building things, solving problems, and turning ideas into measurable results.

You thrive in dynamic environments where priorities evolve quickly, and you’re comfortable making decisions, testing new approaches, and adapting as you go. You combine creativity with analytical thinking, communicate confidently across teams and stakeholders, and naturally bring energy and momentum to the people around you. Most importantly, you take ownership and genuinely care about building experiences and campaigns that resonate with people.

About the position

We’re looking for a hands-on Marketing Lead to own Mindspace’s marketing strategy and execution across all German locations (Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf). You’ll lead a marketing team, build a 360° plan, run it end-to-end, monitor results, and continually optimize to hit company KPIs.

What you’ll do

• Own growth across Germany: Build, execute, measure, and continuously optimize a performance-driven marketing strategy across digital and offline channels
• Drive acquisition & pipeline: Generate qualified demand across locations, products, and services; own funnel performance and partner closely with Sales on targets and conversion
• Run campaigns hands-on: Directly manage and optimize key channels (paid, lifecycle/CRM, partnerships, activations), with a strong focus on CAC, conversion, and ROI
• Lead go-to-market for new sites: Market analysis, positioning, launch planning, and execution with clear growth targets
• Experiment & optimize: Continuously test new channels, messaging, and tactics to unlock scalable growth opportunities
• Manage vendors & partners: Brief and oversee agencies and freelancers where needed, while staying close to execution
• Activate the ecosystem: Drive high-impact events, partnerships, and local activations that feed into the growth funnel
• Create high-performing assets: Support sales and campaigns with localized, conversion-driven collateral
• Collaborate cross-functionally: Work closely with Germany leadership and HQ to align on goals, messaging, and performance tracking
• 7+ years in marketing roles - must (experience with luxury brands or startups is a plus).
• German and English (written & spoken) - must.
• Experience in online advertising and lead generation campaign management -must.
• Willingness to travel between Mindspace locations in Germany.
• Familiarity with CRM/marketing tools (e.g., Salesforce, HubSpot) - plus

What we offer

• Generous annual leave allowance, including birthdays off
• Meal benefits via a lunch card
• Gift vouchers for birthdays and Christmas
• Subsidized public transport subscriptions
• Flexible office swap opportunities
• Moving office support fund
• AI-powered language learning access
• Engaging team events and year-end celebrations

If you enjoy building brands, driving growth, and turning ideas into meaningful impact in a fast-moving environment - Mindspace is your kind of place.