Marketing Lead - DACH & France

Little Moons; Hamburg; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Life Insurance

Enhanced Baby Leave

Discretionary annual bonus

Respect, trust, and honesty

27 days annual leave

Additional days off with long service

Paid Lunch

Company Events in London

Job summary

Little Moons is seeking a Marketing Lead for DACH & France to own the regional brand agenda and bring the global playbook to life for Germany, Austria, Switzerland, and France. You will collaborate with London HQ, manage distributors, and drive in-store activation with retailers to unlock growth.

The role combines strategic leadership with hands-on execution, requiring a track record in FMCG marketing, cross-market influence, and strong project management. Hybrid working arrangements may apply.

Qualifications

• Experience in FMCG marketing, ideally in food.
• Experience working in a multinational business, with evidence of influencing cross-market stakeholders.
• Strong track record of in-store activation/trade marketing with German retailers.
• Experience partnering with distributors or third parties (preferred).
• Demonstrated ability to deliver both brand-building and commercially impactful marketing activity.
• Strong project management and execution skills - comfortable owning delivery end-to-end.
• Strong collaboration and stakeholder management skills across functions and geographies.
• Strong energy and emotional intelligence – with the ability to build momentum and alignment across markets.

Responsibilities

• Own and deliver the annual marketing plan and budget for DACH and France, aligned to global brand strategy and local commercial priorities.
• Execute the brand activation playbook locally, ensuring activity lands with relevance and impact in-market.
• Lead the development and delivery of trade marketing plans with key retailers, working closely with the commercial team to unlock growth opportunities.
• Partner with central teams to ensure activity is delivered to brief and measured effectively.
• Build and manage relationships with local agencies, with a focus on high-quality earned attention activation in Germany.
• Work with distributor partners to co-create and deliver the annual marketing plan, including asset development and performance tracking.
• Act as the day-to-day marketing lead for DACH & France - ensuring clarity on priorities and accountability for delivery.
• Develop and deploy local marketing assets, ensuring on-brand, insight-led activity that drives awareness and conversion.
• Track, measure, and evaluate marketing activity, using insight to optimise performance.
• Ensure strong alignment between brand, commercial, and distributor partners to maximise impact.
• Champion the voice of the local consumer, using market insight to inform activation and optimise performance.
• Contribute to Sustainability strategy and support Brighter Future objectives.

Skills

FMCG marketing

Multinational experience

Trade marketing

Distributor partnerships

Leadership / people mgmt

Project management

Stakeholder management

Data-driven decisions

Job description

As the Marketing Lead for DACH & France reporting into the Head of Brand Marketing, this is a chance to take real ownership of how our brand shows up across DACH & France, leading the end-to-end marketing agenda and bringing our global brand to life in a way that feels relevant, exciting, and meaningful in each market.

You’ll turn the brand playbook into activity that lands - building demand through work that gets people talking, creates impact in store, and strengthens partnerships with distributors and customers. With dual line manager responsibility for a Sales & Marketing Executive, this role also offers the opportunity to further build your leadership experience and skills alongside your marketing expertise. It’s a role for someone who is passionate about making things happen, balancing creativity with delivery, and playing a key part in driving growth through thoughtful, well-executed marketing.

Key Responsibilities

• Own and deliver the annual marketing plan and budget for DACH and France, aligned to global brand strategy and local commercial priorities.
• Execute the brand activation playbook locally, ensuring activity lands with relevance and impact in-market.
• Lead the development and delivery of trade marketing plans with key retailers, working closely with the commercial team to unlock growth opportunities.
• Partner with central teams (e.g. TikTok, paid media, content) to ensure activity is delivered to brief and measured effectively.
• Build and manage relationships with local agencies, with a particular focus on delivering high-quality earned attention activation in Germany.
• Work with distributor partners (notably Uplegger in DACH and Solinest in France) to co-create and deliver the annual marketing plan, including asset development and performance tracking.
• Act as the day-to-day marketing lead for DACH & France - ensuring clarity on priorities, strong execution discipline, and accountability for delivery.
• Develop and deploy local marketing assets, ensuring they are on-brand, insight-led, and effective in driving awareness and conversion.
• Track, measure, and evaluate marketing activity, using insight to optimise performance and inform future plans.
• Ensure strong alignment between brand, commercial, and distributor partners to maximise the impact of all activity.
• Champion the voice of the local consumer, using market insight to inform activation and optimise performance.
• Contribute to the business's Sustainability strategy by delivering your Brighter Future Sustainability objectives, and supporting your function and direct reports to deliver theirs.

Detailed Responsibilities

Setting & Executing the Local Marketing Plan

• Translate global strategy into clear, actionable local plans across DACH and France.
• Ensure all activity is prioritised against commercial impact and brand-building objectives.
• Manage budget to maximise impact and return on investment (‘every little counts’).

Driving In-Market Activation

• Lead the delivery of standout activation that builds brand salience and demand, particularly through earned attention and trade marketing.
• Ensure activity works both in-store (retail execution) and out-of-store (brand fame).

Partnering with Commercial Teams

• Work closely with DACH & France commercial teams to align marketing with retailer priorities.
• Support sell-in of innovation and range plans through compelling marketing and activation strategies.

Managing Distributor Relationships

• Partner with distribution partners to build and deliver annual marketing plans.
• Ensure clarity of roles, strong execution, and consistent performance tracking.

Leading Agency Relationships

• Manage local agencies to deliver high-quality, insight-led activation.
• Set clear briefs, maintain high standards, and ensure outputs deliver against objectives.
• Collaborate with team in London to ensure activation is coherent with global plan.

Working Cross-Functionally

• Collaborate with central brand, social, and media teams to ensure consistency and quality of execution.
• Influence stakeholders where activity sits outside direct control.

Operational Ownership

• Act as the internal go-to for all marketing activity in DACH & France.
• Ensure delivery against timelines, budgets, and KPIs - making things happen.

Performance & Measurement

• Track marketing effectiveness across channels and initiatives.
• Use insight to continuously improve efficiency and impact.

Essential Requirements

• Experience in FMCG marketing, ideally in food.
• Experience working in a multinational business, with evidence of influencing cross-market stakeholders.
• Strong track record of in-store activation/trade marketing with German retailers.
• Experience partnering with distributors or third parties (preferred).
• Demonstrated ability to deliver both brand-building and commercially impactful marketing activity.
• Strong project management and execution skills - comfortable owning delivery end-to-end.
• Strong collaboration and stakeholder management skills across functions and geographies.
• Strong energy and emotional intelligence – with the ability to build momentum and alignment across markets.
• Self-starter who thrives in autonomy and takes ownership for outcomes.
• Commercially aware, with a clear understanding of how marketing drives growth.

Benefits

• Life Insurance
• Enhanced Baby Leave – 16 weeks off on full pay during the child’s first year of life (available to employees at Little Moons for one year at Week 26 of pregnancy)
• Discretionary annual bonus based on company performance
• Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest
• Your holidays – We believe in finding your work-life alignment and encourage everyone to make the most of their 27 days' annual leave, plus public holidays. If a public holiday falls on a weekend, you'll get the following weekday off instead
• Additional days off with long service
• Paid Lunch once a week
• Participation in Company Events in London – including our Summer and Christmas Parties

We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boost:

Little Moons is a fast-growing and dynamic business, the nature of which means roles and responsibilities can change and grow quickly and at scale. We never stand still for long, and for the right person this represents an opportunity to grow and evolve your role and responsibilities with us and to develop your career at pace.

To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being.

Our approach to diversity is simple, it’s about embracing everyone, and everyone is welcome at Little Moons. We are committed to welcoming everyone, regardless of gender identity, orientation or expression. We arediverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, brings diversity of thought, and connects us closer to our customers and the communities we serve.

All applicants must have the right to work in Germany.