Marketing Intelligence Consultant (all genders)

Serviceplan Group Ukraine; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Further education programs

Sports programs

International networking opportunities

Zusammenfassung

A leading marketing consultancy in Munich is seeking a Marketing Intelligence Consultant (all genders) to support international clients in optimizing their marketing budgets and improving decision-making through data analytics. The role requires a degree in a quantitative field and experience in analytics or consulting. You will analyze marketing performance across channels, develop measurement approaches, and translate complex data into actionable insights. The position offers flexibility, continued education, and a collaborative working culture.

Qualifikationen

• Several years of relevant experience in consulting, analytics, or marketing.
• Strong foundation in KPI frameworks and measurement logic.
• Exposure to advanced measurement methods is a plus.

Aufgaben

• Support clients in effective marketing budget management.
• Conduct holistic performance analysis across channels.
• Translate complex analyses into actionable recommendations.

Kenntnisse

Digital or marketing analytics

Data storytelling

Analytical mindset

Self-motivation

English proficiency

Ausbildung

Degree in business administration, business informatics, data science, statistics, or mathematics

Jobbeschreibung

Always ahead of the trend: For one of the world’s leading automobile manufacturers, The Marcom Engine brings together process and organisation design, digital media and digital marketing, data science, experience design, technology management, app development, e-commerce and project management. All these facets coalesce to form a unique customer journey management platform. In interdisciplinary teams, we develop data-driven, next-generation marketing for 26 markets.

Marketing Intelligence Consultant (all genders)

• Full Time
• München, Deutschland
• With Professional Experience
• 4/9/26

What You Can Expect

• Support for our renowned, international clients in steering marketing budgets more effectively and improving decision-making in a measurable way
• Holistic analysis of marketing performance across all relevant channels (web, app, media, CRM, social, SEO/GEO)
• Development and application of modern measurement approaches from digital and marketing analytics to marketing mix modeling, experiments, and incrementality
• Translation of complex analyses into clear, decision-relevant storylines for stakeholders and management
• Advisory support on budget allocation, performance, and growth drivers with a strong focus on measurable business impact
• Close collaboration with data scientists on models, automation, and AI use cases
• Continuous development of expertise in causal models and marketing intelligence
• Breaking down silos by connecting disciplines, data, and perspectives into holistic, robust solutions

What We Expect From You

• Successfully completed degree in business administration, business informatics, data science, statistics, mathematics, or a comparable quantitatively oriented field of study
• Several years of relevant professional experience in consulting, analytics, marketing, or strategy, ideally in an agency or other dynamic environment
• Strong foundation in digital or marketing analytics (tracking, KPI frameworks, attribution and measurement logic)
• First exposure to advanced measurement methods (e.g. MMM, experiments, incrementality) is a plus
• Strong data storytelling skills: the ability to turn analysis into clear recommendations
• Structured, analytical mindset combined with solid business understanding
• High level of self-motivation and willingness to continuously develop
• Very good English skills; German skills are an advantage
• Awareness of information security topics and information security best practices

What We Offer

• Onboarding: With personal mentoring and digital onboarding sessions, we ensure your perfect start
• Further Education: Your development is important to us. Whether through our internal campus training program to expand your technical, methodological, or personal skills, voluntary language courses, or regular coaching sessions – we keep you up to date
• Flexibility: With flexible working hours, mobile office, and job-sharing models, you can adapt your job to your life – and not the other way around
• Fun: Who works must also take a break – with us, you have plenty of opportunities through regular after-work and team events (also virtual if necessary)
• Sports: Extensive sports program as well as mobility through agency bicycles and e-bikes/e-bike leasing
• Accessibility: Our modern office in Munich’s creative district is perfectly located and easily accessible
• Internationality: As an internationally operating agency group, you have the opportunity to network and exchange ideas with colleagues from various disciplines around the world

We have made it our goal to create an inclusive culture where all forms of diversity are seen as added value for our agency group. We are also on a first-name basis here - from interns to management. This reduces unnecessary distance, fosters personal exchanges and enables us to work at ease and effectively with each other. We welcome applications regardless of gender, age, ethnic and social background, sexual orientation or religion. We are committed to equal opportunity and participation and we particularly encourage applicants from underrepresented groups to apply with us.