Marketing Instructor for Weiterbildung Program (Russian Speaker)

ABI - Arts, Business and Innovation - Academy GmbH; Berlin; Remote; EUR 32,000 - 38,000; Part time

Benefits offered by this job

Remote work from anywhere (excluding a

Job summary

Negentrix Holding is seeking an experienced Marketing Instructor to teach online Weiterbildung programs in Germany. You will deliver live classes or workshops across modules like Market Research, Content Marketing, and Web Presence, while guiding students from audience research to SEO strategy.

The role requires 5+ years in marketing, expertise in AI tools, and the ability to teach in Russian; German market context is a plus. Remote/part-time arrangement offered.

Qualifications

• 5+ years of practical experience in full-cycle marketing and related fields.
• Experience across audience research, brand positioning, content marketing, social media, and SEO.
• Experience with European/German market context is advantageous.
• Fluent Russian as language of instruction is required.

Responsibilities

• Deliver live online classes and workshops for the modules.
• Create coherent learning journeys from research to content strategy and SEO.
• Explain modules in Russian to adult learners online.
• Demonstrate practical use of AI tools in marketing tasks.
• Conduct cross-module projects for German market context.

Skills

Full-cycle marketing

Digital marketing

Content marketing

SEO / search optimization

German language context

Russian language instruction

AI tools usage

Marketing tools proficiency

Education

Higher education in marketing

Tools

Google Sheets

Forms

Canva

WordPress

Meta Business Suite

CapCut

Google Search Console

Keyword planning tools

AI tools

Job description

Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment. We operate three schools — Institute of Arts Kunstschule Berlin, DWW Akademie, IT Career Hub, and Beam Institute of Technology — where we train students for in-demand professions and support them all the way from choosing their career path to securing their first job. Our audience consists of people for whom German is not their native language, but Germany is their new home. We know how to help them become part of society and succeed professionally. We pride ourselves on our friendly and collaborative atmosphere, where every team member is valued and makes a meaningful contribution to the success of our company. Our team is made up of highly qualified EdTech professionals who bring their knowledge and experience to create superior educational programs and inspire our students. We are looking for an experienced Marketing Instructor to teach within our online Weiterbildung program for adults in Germany.

Cover all three modules as a full-cycle marketing expert or teach one of the modules that matches your area of expertise:

• Market Research, Target Audience and Brand
• Content Marketing and Social Media
• Web Presence: From Design to Traffic

Responsibilities

• deliver live online classes and practical workshops for the modules “Market Research, Target Audience and Brand”, “Content Marketing and Social Media” or “Web Presence: From Design to Traffic”;
• build a coherent learning journey for students, from audience research and brand positioning to content strategy, social media, landing pages, and search optimization;
• explain the module topics in Russian to an adult 30+ audience learning online marketing and e-commerce from scratch;
• demonstrate the practical use of tools, including AI tools;
• conduct workshops based on a cross-module case of a small business in Germany and help students create artifacts that are used across several modules;
• review homework, tests, and practical assignments using rubrics, provide clear written feedback, and help students improve their work;
• prepare and refine project assignments, assessment criteria, and materials for the project track, which is delivered in German by a separate instructor;
• share the weekly glossary, module materials, and context on student assignments with the German language instructor and the project track instructor;
• refine the provided learning materials, presentations, workshops, templates, and checklists within the existing program structure;
• reflect the specifics of the German and EU markets in the course content, including market data sources, communication with German audiences, advertising disclosure rules, GDPR, mandatory website elements, and basic accessibility requirements;
• maintain the pace of an intensive program and support students in moving from basic understanding to practical results.

Requirements

• 5+ years of practical experience in full-cycle marketing, digital marketing, e-commerce, a full-service agency, or a marketing role in a small or medium-sized business;
• practical experience across three areas: audience research and brand positioning, content marketing and social media, websites / landing pages, and search optimization;
• proven cases from the last 3 years, including market or audience research, positioning development, content and social media management, website launch or improvement, and SEO or search visibility work;
• experience working with the European market; experience with German clients, German companies, or projects for the German market would be an advantage;
• understanding of German market requirements within the relevant modules, including data sources such as Destatis, Eurostat, and industry reports, advertising disclosure rules, GDPR, mandatory website elements, Google Business Profile, and German directories;
• confident use of marketing tools, including Google Sheets and Forms, Canva, WordPress, Meta Business Suite, CapCut, Google Search Console, keyword planning tools, and AI tools;
• confident use of AI Tools in professional tasks, including prompt design, output validation, assistant setup, and live demonstration of AI workflows;
• higher education or certification in marketing, digital, branding, content marketing, web marketing, or related fields;
• 1+ year of experience teaching groups, including online courses, workshops, corporate training, or internal training;
• experience working with adult learners without a professional background in the field and the ability to explain complex topics from scratch without oversimplifying them;
• fluent Russian as the language of instruction;
• German at B1 level or higher would be an advantage for working with German sources, examples, and market context.

What we offer

• remote work from all over the world (excluding Russia and Belarus);
• €25 for 1 lesson (45 min);
• part-time: 20 hours per week;
• upgrading your personal brand. You will be able to conduct online events, train specialists, and prove yourself as an expert;
• PR on social networks - participation in webinars, hackathons, live broadcasts on Instagram, YouTube, TikTok, etc.

And much more! With us your ideas will be heard - join us!