Marketing Director (m/w/d)

fritz kola GmbH; Hamburg; Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A fast-growing beverage company in Hamburg is seeking a Marketing Director (m/f/d) to lead its strategic development and marketing activities. The ideal candidate has significant experience in FMCG marketing, excels in creative execution, and possesses strong analytics skills. This role offers flexible working arrangements and generous bonuses, emphasizing a purpose-driven approach towards sustainability.

Leistungen

500€ Christmas bonus

500€ holiday allowance

Variable annual bonus up to 2 gross monthly salaries

Monthly sports allowance

Fully funded DeutschlandTicket

JobRad

Flexible working arrangements

Nice workplace culture awards

Qualifikationen

• Proven experience in senior marketing roles within FMCG.
• Agile leadership in mid-sized environments.
• Hands-on execution capabilities with a strategic mindset.

Aufgaben

• Shape and drive the marketing strategy.
• Lead the international brand roll-out.
• Monitor market trends and consumer insights.

Kenntnisse

Strategic thinking

Creative execution

Data analysis

Stakeholder management

Social media familiarity

Fluency in German

Fluency in English

Jobbeschreibung

Overview

For the night from Thursday to Sunday. An old van, a few euros in your pocket and a desire for independence. That's all it takes to get started.

Because every university programme comes to an end at some point, Mirco and Lorenz asked themselves the big question in 2002: Where to go with the meaning of life? The answer: Where they like to be themselves - in their favourite café, their favourite bar or directly on the beach. A kola was needed - as a cultural asset, not as a mass-produced commodity. No sooner said than done, the recipe was developed - not too sweet, but with plenty of caffeine to be able to take a lot of the night with you. Plus black and white faces printed on beer bottles, with a name as honestly hanseatic as the cosmopolitan hometown. Allow me, fritz.

Today we are a fast-growing, independent and owner-managed kola-company with a strong brand identity and a bold mission: to challenge the status quo in the beverage industry. With roots in Hamburg and a rebellious spirit, we combine creativity, sustainability, and authenticity to drive impact across markets.

For our fritz HQ in Hamburg we are looking for you at the earliest possible date in full time as Marketing Director (m/f/d).

Marketing Director (m/f/d)

As Marketing Director and part of the fritz-kola leadership team, you will be the guardian of the fritz-kola brand. You will lead its strategic development and support the camps regarding their creative development and execution of all marketing activities in the respective countries. With your direct team consisting of Corporate Communication, Insights, Product / Portfolio Management, and Brand Management with an internal creative team you will be overall responsible for building brand equity, driving consumer engagement, and accelerating growth across channels and markets. This role requires a hands-on leader who thrives in mid-sized structures.

You feel comfortable working closely with the founder and owner of our brand.

What you’ll be doing

• Shape and drive our marketing strategy as a key lever of our overall company strategy.
• Team up with your fellow leaders to roll out our company strategy across all functions – always true to our values and spirit.
• Work closely with our founder and owner to keep the fritz-kola spirit alive at its core.
• Lead the international brand roll-out with consistency and drive, supported by the fritz-kola brand book and backed by a toolbox that empowers local teams.
• Take digitalization in communications and marketing strategically to the next level.
• Oversee Corporate Communications, Insights, Product & Portfolio Management and Brand Management with a team of internal creatives.
• Lead, coach, and grow a cross-functional marketing team that brings the same energy we pour into every bottle.
• Always one step ahead: Monitor market trends, decode consumer insights and track the competition to turn data into strategy.
• Own the base-camp marketing budget and drive efficient, impact-oriented resource allocation.

Your profile

• Proven (international) experience in senior marketing roles within FMCG is part of your toolkit, ideally from mid-sized or owner-led setups where things move fast.
• Strategic & creative thinker, with data affinity & hands-on execution capabilities.
• Thinking big and bold is your default: strategic and creative, with a sharp eye for data and a hands-on mindset.
• Social media and digital content are familiar territory. If you already have first AI experience, it’s even better.
• Purpose-driven leadership defines your style: you engage, empower and manage cross-functional teams with confidence.
• Agile, mid-sized environments are where you thrive.
• Excellent communication and stakeholder management are part of how you navigate complexity and build alignment.
• Fluency in German and English means you’re ready to roll across borders.

Our offer

• Flexible working hours - made possible by our trust-based working hours.
• Work-life balance thanks to a flexible arrangement for hybrid working from the centrally located and modern office.
• More fair: 500 € Christmas bonus, 500 € holiday allowance, variable annual bonus (up to 2 gross monthly salaries), monthly sports allowance, fully funded DeutschlandTicket, baby bonus, wedding bonus, JobRad, fritz perks, fritz clothes and much more.
• Sensational onboarding and unforgettable fritz moments at our fritz-sausen and team events.
• Job with purpose: replace plastic with glass and stand up for what’s good.
• Growing together: an environment that you can actively shape, combining flexibility, personal responsibility and entrepreneurial thinking.
• Onwards and upwards - you will undergo top-class training in our talent factory and can develop your skills further with our e-learning tool, Wachwelt.
• Multi-award-winning, family-like workplace culture - kununu Top Company 2024, Great Place To Work TOP 100 Employers 2022/2023.

Is it a match?

If you like this job as much as our drinks, apply now! Send us your CV in PDF format via the link in the job ad.

Be sure to answer all five questions; we don’t need you to send us a cover letter.

This goes without saying, but we are never tired of repeating it: You are you - and that’s great! We look forward to welcoming you and your application, regardless of any stereotypes.