Marketing Director (m/w/d)

Exolaunch; Berlin; On-site; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Lunch subsidies

Flexible working hours

Office at Potsdamer Platz, Berlin

On-site gym access

IT equipment provided

Drinks and snacks

Team events

Office-based position

Job summary

Exolaunch, headquartered in Berlin, seeks a Marketing Director (m/w/d) to lead global marketing, brand presence, and multi-channel campaigns. You will own public image, press relations, and executive communications, translating complex space tech into compelling narratives for partners and media.

With 5+ years of leadership in strategic marketing and luxury branding, you will steer brand governance, cross‑functional initiatives, and data‑driven performance analytics.

Qualifications

• Minimum of 5 years of progressive leadership experience in strategic marketing, global brand management, and high‑level communications.
• Proven expertise in luxury branding, premium product positioning, and hands‑on brand ownership in high‑tech, aerospace, or premium enterprise sectors.
• Fluency and mastery of English with exceptional executive copywriting and storytelling capabilities.
• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or related field; real-world experience may substitute.
• Demonstrated track record directing complex digital campaigns and high‑profile global events.
• Strong analytical capability to evaluate ROI, performance metrics, and market trends.
• Understanding of online journalism, blogging, and social media.
• Ability to quickly learn space/satellite industry terminology.
• Love for space/tech and willingness to learn the industry.

Responsibilities

• Define and execute a global marketing strategy ensuring brand consistency across platforms and events.
• Collaborate with departments to translate technical innovation into flagship campaigns for partners and media.
• Lead executive media relations and manage press releases, inquiries, and events.
• Oversee internal and external communications, including newsletters and conference messaging.
• Provide direction on social campaigns with a focus on visual storytelling and design assets.
• Coordinate with engineering, missions, and business development to align messaging.
• Manage external PR agencies and advisor relationships for global reach.
• Lead company events across Europe, the US, and globally.
• Build relationships with influencers, journalists, and partners.
• Monitor industry trends to identify opportunities and risks.

Skills

Luxury branding

Premium positioning

Executive copywriting

Storytelling

Education

Bachelor’s or Master’s in Marketing/Communications/Business

Job description

Introduction

Curious about supporting a team working on real launch missions? Then Exolaunch might be the perfect place for you.

Exolaunch, headquartered in Berlin, Germany with offices in the U.S., France, and Japan, is a global leader in launch mission integration and deployment technologies for small satellites. With a decade of flight heritage and over 841 satellites launched across 49 missions to date, Exolaunch leverages industry insight to tailor turnkey solutions that meet customer needs and respond to market trends. Exolaunch fulfills launch contracts for industry leaders, innovative startups, research institutions, government organizations, and international space agencies.

Brand presence and consistent messaging are essential enablers of our success. As the Marketing Director (m/w/d) at Exolaunch, you will serve as a core strategic leader driving our global marketing, brand presence, and multi-channel social media accounts, while exercising hands‑on ownership of our public image, press relations, and executive communications.

We’re looking for a visionary marketing leader and creative storyteller with deep expertise in luxury branding, premium positioning, and high-impact copywriting. The ideal candidate brings an exceptional grasp of brand strategy and global communications, capable of converting complex technical achievements into compelling narratives for industry leaders, partners, and international media. As a senior strategist, you will lead brand governance, steer cross‑functional marketing initiatives, and oversee data-driven performance analytics. You will be expected to quantify Return on Investment and Return on Effort across all campaigns to ensure Exolaunch remains top‑of‑mind in our industry. You will lead a small but powerful and passionate internal communications team and manage external PR agencies and advisors as needed.

Strategic Marketing & Brand Leadership

You will define and execute our end‑to‑end global marketing strategy, ensuring consistency of brand identity across digital platforms and industry events. You will collaborate internally with all departments to translate technical innovation into flagship marketing campaigns while engaging externally with launch partners, customers, investors and other key stakeholders to solidify market awareness and top positioning.

Communications & Executive Media Relations

You will lead execution of internal and external‑facing communications activities, such as press releases, journalist inquiries, events (internal and external), and internal newsletters. This includes keeping company templates with boilerplate language, numbers, and figures current, fielding interview requests and coordinating conference and other public speaking engagements for staff, enforcing launch provider guidelines for external communications from our customers, and coordinating press releases intended for public release.

Please provide a portfolio of your previous work with your application. This is a full‑time, 12 month contract, based in Berlin, with renewal option at end of contract.

Your mission

• Execute an integrated communication strategy that aligns with the company's objectives and values.

• Serve as a company spokesperson and manage media relations, proactively seeking opportunities for media coverage and managing crisis communication as needed. Craft compelling messages that further refines Exolaunch’s brand voice, style, and tone.

• Oversee and implement the creation and approval of press releases, articles, blog posts, social media content, and other communication materials.

• Provide direction on social graphics and digital campaigns through a passion for photography/videography/graphic design.

• (Internal) Collaborate cross‑functionally with departments such as engineering, mission management, and business development to ensure consistent messaging and alignment.

• (External) Collaborate with satellite customers, launch providers, graphic designers, internal technical personnel, and others to create and distribute compelling messaging.

• Lead and support company and industry events including launch viewings, customer events, conferences, etc. in Europe, the US, and globally.

• Build and nurture relationships with key stakeholders, including industry influencers, journalists, and partners.

• Monitor industry trends and competitor activities to identify communication opportunities and risks.

• Stay up‑to‑date and forecast social trends, capitalizing on interesting cultural moments and tying them into a cohesive social strategy for an inherently technical organization.

Your profile

• Minimum of 5 years of progressive leadership experience in strategic marketing, global brand management, and high‑level communications.

• Proven expertise in luxury branding, premium product positioning, and hands‑on brand ownership within high‑tech, aerospace, or premium enterprise sectors.

• Fluency and mastery of the English language with exceptional executive copywriting and storytelling capabilities.

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field. Real‑world experience may be substituted based on past performance.

• Demonstrated track record of directing complex digital campaigns, media relations strategies, and high‑profile global industry events.

• Strong analytical capability to evaluate marketing ROI, campaign performance metrics, and market trends to drive business growth.

• Practical understanding of online journalism, blogging, and social media

• A grasp on vocabulary and concepts in the space and satellite industry, or can quickly learn them

• A strong love for space/science/technology and willingness to learn the industry, inside and out

Why us?

We offer you:

• Competitive compensation package tailored to your experience and responsibilities

• Subsidies for lunch, mobility, and special occasions, depending on eligibility

• Flexible working hours and a friendly, collaborative atmosphere

• State‑of‑the‑art office in the heart of Berlin at Potsdamer Platz

• Access to an in‑house fitness studio at the HQ

• All necessary IT equipment and office tools to perform your role effectively

• Complimentary drinks, snacks, and fresh fruit, plus a well‑equipped office environment

• Regular team gatherings, celebrations, and internal events

• Office‑based position in a friendly, collaborative atmosphere

About us

Exolaunch, headquartered in Berlin, Germany with offices in the U.S., France, and Japan, is a global leader in launch mission integration and deployment technologies for small satellites. With a decade of flight heritage and over 844 satellites launched across 49 missions to date, Exolaunch leverages industry insight to tailor turnkey solutions that meet customer needs and respond to market trends. Exolaunch promotes safe, sustainable, and responsible use of space and is committed to making space accessible for all.