Marketing Director, EMEA

QAD, Inc.; Deutschland; Hybrid; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

A leading software provider in Germany is seeking an experienced Marketing Director to lead their brand and revenue generation efforts across EMEA. The ideal candidate will have extensive experience in digital marketing, field marketing, and team management. Responsibilities include developing marketing strategies, managing budgets, and optimizing campaigns for key accounts. Candidates must have a strong background in B2B software with fluency in German or French considered a major advantage.

Leistungen

Remote Work

Career development opportunities

Qualifikationen

• 10 years of progressive marketing experience focused on EMEA market and B2B software/SaaS.
• Proven track record in field marketing, ABM and digital marketing.
• Fluency in German or French is strongly preferred.

Aufgaben

• Plan, organize, and execute trade shows and customer events.
• Develop and implement ABM strategies to engage key accounts.
• Oversee and optimize PPC advertising campaigns across digital channels.

Kenntnisse

Digital Marketing

B2B Sales

Marketing Automation

Customer Segmentation

Lead Generation

Ausbildung

Bachelor's degree in Marketing

Master's degree preferred

Tools

Pardot

HubSpot

Jobbeschreibung

We are seeking a highly motivated and experienced Marketing Director for EMEA to lead our brand and revenue generation efforts across Europe, the Middle East and Asia. Reporting directly to the Redzone GM of EMEA while working closely with the SVP of Marketing for Redzone with a close partnership with Sales this critical role will be responsible for developing and executing a comprehensive marketing strategy focused on field marketing, Account-Based Marketing (ABM) and digital initiatives to drive significant pipeline and revenue growth in the EMEA segment.

The ideal candidate will be a strategic thinker with a hands-on approach capable of building strong relationships with sales teams and delivering measurable results in a fast-paced high-growth environment.

We are prioritizing candidates located in Germany or France. However we will also consider a German or French-speaking candidate based in the United Kingdom.

Key Responsibilities

Field Marketing & Events

Plan, organize and execute all EMEA trade shows, industry events and Redzone-hosted customer events. Manage event logistics, budget, vendor relationships, partners, sponsorships and lead capture processes to maximize ROI. Collaborate closely with the EMEA sales team to align event strategies with regional sales objectives. Work closely with the Redzone partners team to organize and execute partners marketing related activities.

Account-Based Marketing (ABM)

Develop and implement targeted ABM strategies and campaigns to engage key accounts and drive pipeline generation in partnership with the EMEA sales team. Work with sales to identify high-value target accounts and create personalized marketing programs.

Digital Marketing

Oversee and optimize pay-per-click (PPC) advertising campaigns across various digital channels to generate qualified leads and increase brand awareness in EMEA. Monitor and analyze digital marketing performance providing regular reports and actionable insights.

Content & Localization

Work with the EMEA team, EMEA partners and relevant analysts to create local EMEA case studies, customers, videos and whitepapers that are relevant to EMEA core markets including the UK, Germany, France and the Middle East. Manage the localization of global marketing content including website copy, collateral, case studies and campaign assets to ensure cultural relevance and effectiveness for the EMEA market. Work with internal and external translation and localization partners.

Strategy & Leadership

Develop and execute a comprehensive annual marketing plan for the EMEA region aligned with global marketing objectives and regional sales targets. Manage the EMEA marketing budget effectively ensuring optimal allocation of resources. Analyze market trends, competitive landscape and customer insights to identify new marketing opportunities. Collaborate cross-functionally with global marketing teams, product marketing, sales and executive leadership. Provide regular reporting on marketing performance, key campaigns, ROI and pipeline contribution for the EMEA region. Oversee one direct report and towards building out a larger team.

Qualifications

Bachelors degree in Marketing, Business or a related field; Masters degree preferred.

10 years of progressive marketing experience with a significant portion focused on the EMEA market and B2B software / SaaS.

Experience managing and developing teams

Proven track record of success in field marketing, ABM and digital marketing (PPC). Strong experience in planning and executing trade shows and customer events. Demonstrated ability to localize content for different regional markets. Deep understanding of the EMEA business landscape and cultural nuances. Excellent communication, interpersonal and presentation skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Ability to work effectively in a fast-paced high-growth and collaborative environment. Experience in the manufacturing sector or with connected worker solutions is a plus. Fluency in English required; additional European languages are highly desirable. Fluency in German or French is strongly preferred. Ability to travel frequently across the EMEA region (on average about 25% or more).

About QAD and QAD Redzone

QAD Inc. is a leading provider of adaptive cloud-based enterprise software and services for global manufacturing companies. QAD Redzone helps to enable QADs vision for the Adaptive Enterprise. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity status as a veteran and basis of disability or any other federal, state or local protected class.

Additional Information

Remote Work: Yes Employment Type: Full-time Key Skills: Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation Department / Functional Area: Marketing Vacancy: 1