Marketing Campaign Manager

Cordance; Nordrhein-Westfalen; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Health Coverage

401K Plan (US) / RRSP(CAN) matching

Flexible PTO

Parental Leave

Remote Work Stipend

Holidays

Job summary

Cordance is seeking a strategic and results-driven Marketing Campaign Manager to lead planning, execution, and optimization of integrated campaigns across our Education Division. This role serves as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s products and services.

You will combine analytics with creative execution, translating business objectives into measurable campaigns, managing timelines and budgets, and

Qualifications

• 5+ years of experience in B2B SaaS marketing.
• 2+ years in campaign management.
• Experience managing campaigns across multiple business units.
• Proven success delivering measurable outcomes (pipeline, revenue).
• Strong project management skills for multiple initiatives.

Responsibilities

• Develop and lead comprehensive, multi-channel campaigns aligned to business unit goals.
• Collaborate with business unit stakeholders to understand audiences, value propositions, and priorities.
• Manage end-to-end campaign execution with internal teams and external agency.
• Own timelines, deliverables and budgets ensuring on-time, high-quality delivery.
• Monitor and analyze campaign performance using analytics tools and dashboards.
• Communicate plans, performance and insights to marketing, sales and leadership.

Skills

Strategic execution

Analytical decision-making

Operational excellence

Communication & collaboration

Agility & growth mindset

Creative & brand stewardship

Tools

Salesforce

HubSpot/Marketo/Eloqua

Google Analytics

Project management tools

Job description

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject‑matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

Position Overview

We are seeking a strategic and results‑driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units within our Education Division. This role will act as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services.

Key Responsibilities

Campaign Strategy & Planning

• Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.

• Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.

Execution & Project Management

• Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.

• Own campaign timelines, deliverables, and budgets, ensuring on‑time and high‑quality execution.

Performance & Optimization

• Monitor and analyze campaign performance using marketing analytics tools and dashboards.

• Continuously test, optimize, and iterate based on data‑driven insights to improve conversion rates and pipeline contribution.

Collaboration & Communication

• Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.

• Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.

Competencies

• Strategic Execution: Able to translate business objectives into measurable marketing campaigns. Balances creative concepts with analytical rigor to ensure campaigns ladder up to pipeline, revenue, and brand goals. Demonstrates a strong understanding of audience segmentation and funnel dynamics.

• Analytical Decision‑Making: Comfortable interpreting campaign data to identify patterns, draw insights, and recommend next steps. Skilled at using experimentation frameworks (A/B, multivariate, incrementality) to validate hypotheses and continuously improve performance.

• Operational Excellence: Drives campaigns from ideation through post‑mortem with exceptional organization and attention to detail. Anticipates dependencies across channels, timelines, and stakeholders; maintains clear documentation and repeatable processes for scale.

• Communication and Collaboration: Communicates campaign goals, insights, and results clearly across marketing, sales, product, and leadership teams. Skilled in vendor and stakeholder management, ensuring alignment on deliverables, expectations, and optimization decisions.

• Agility and Growth Mindset: Thrives in dynamic environments. Rapidly adapts to performance trends, feedback, or market changes while maintaining focus on long‑term objectives. Demonstrates curiosity and continuous learning in new platforms, tools, and testing methods.

• Creative and Brand Stewardship: Shows strong creative judgment and an eye for brand consistency across channels. Partners effectively with content and design teams to ensure messaging and visuals drive engagement while staying true to the company’s identity.

Qualifications & Experience

Required Qualifications

• 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management.

• Experience managing campaigns across multiple business units or products within a division.

• Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue).

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools.

• Excellent communication, collaboration, and stakeholder management skills.

• Familiarity with segmentation, personalization, and campaign automation best practices.

Preferred Qualifications

• Vertical B2B SaaS experience in education or edtech

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well‑being, and work‑life balance:

• Health and Wellness:
  • Comprehensive Health Coverage: Coverage begins on your first day of employment.
• Retirement Savings:
  • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre‑tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
  • RRSP(CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre‑tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
• Paid Time Off:
  • Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
• Parental Leave:
  • 12 weeks paid leave for all employees.
• Remote Work Support:
  • Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
• Holidays:
  • Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well‑being from day one!

EEOC & ADA Statement

Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.

Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Final candidate must be able to pass a background check.

To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/