Marketing Automation Manager (m/f/d)

KuppingerCole Analysts; Wiesbaden; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

An expanding global company in Wiesbaden is seeking a Marketing Automation Manager to drive innovative and data-informed marketing strategies. The ideal candidate will have experience with Salesforce Pardot and possess strong analytical skills. This role offers an attractive salary, flexible working hours, and the possibility to work from home. Join a friendly and dynamic team dedicated to enhancing marketing processes.

Leistungen

Attractive base salary

Flexible working hours

Possibility to work from home

Job-Rad program

Qualifikationen

• Strong analytical and organizational skills, with a structured way of working.
• Experience of managing and integrating various marketing and sales tools.

Aufgaben

• Build, manage, and continuously optimize marketing automation workflows.
• Plan, execute, and analyze email marketing campaigns.
• Take ownership of tracking, monitoring, and reporting of marketing activities.
• Develop dashboards and reports to measure success.

Kenntnisse

Experience with marketing automation tools (ideally Salesforce Pardot)

Solid knowledge of email marketing and best practices

Hands-on experience in tracking and analyzing digital marketing performance

Strong analytical and organizational skills

Tools

Salesforce Pardot

Salesforce

Asana

Jobbeschreibung

Overview

Are you a creative, data-driven marketing professional with a passion for automation?

Do you thrive in dynamic environments where you can make a real impact?

If so, we’d love to hear from you! We’re looking for a dedicated Marketing Automation Manager to join our team and drive innovative, data-informed marketing strategies that help us reach and engage our audience more effectively.

Responsibilities

• Build, manage, and continuously optimize marketing automation workflows (e.g., in Salesforce Pardot)
• Plan, execute, and analyze email marketing campaigns
• Take ownership of tracking, monitoring, and reporting of marketing activities across websites, social media, and other digital channels
• Develop dashboards and reports to measure success and provide actionable insights
• Collaborate closely with Sales, IT, and the Events team to align tools and processes effectively
• Manage and optimize marketing and sales tools such as Pardot, Salesforce and Asana

Your Profile

• Experience with marketing automation tools (ideally Salesforce Pardot)
• Solid knowledge of email marketing and best practices
• Hands-on experience in tracking and analyzing digital marketing performance
• Strong analytical and organizational skills, with a structured way of working
• Experience of managing and integrating various marketing and sales tools

Nice to have

• Experience working in interdisciplinary teams
• Graphic Design Skills (Canva, Adobe)
• Industry knowledge in marketing and sales
• Strong knowledge of Salesforce is a major plus

What We Offer

Does that sound interesting to you? Basically, we offer you a rewarding job in an expanding, global company. You will work in an international, friendly, and open-minded team on highly interesting projects.

More reasons to join KuppingerCole Analysts AG:

• A challenging job in an expanding, global company. You will work with an international, friendly and open-minded team on interesting projects.
• The opportunity to actively shape marketing processes and develop them further based on data
• An attractive base salary, retirement contribution, and a bonus program
• A permanent position with flexible working hours
• Possibility to work from home
• An attractive office in the heart of Wiesbaden, within walking distance of the main train station and in the immediate vicinity of S-Bahn and light rail and bus stations.
• Modern working environment with plenty of room for initiative and high-quality equipment
• A dynamic, open-minded team of colleagues who enjoy their work
• Job-Rad program

Interested?

Please send your application by email (no offer for temporary work) to [e-mail].