Marketing Automation & AI Lead (w/m/d)

MKS Instruments, Inc.; Berlin; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Atotech, an MKS brand, seeks a Marketing Automation & AI Lead to steer the strategy, governance, and adoption of the global marketing tech stack. You will drive automation programs, AI enablement, data quality, and cross-functional collaboration to elevate lead management and customer journeys.

Reporting to the Marketing Manager, you will architect scalable campaigns, measure impact, and partner with Marketing, Sales, IT, and external vendors to deliver value at scale.

Qualifikationen

• Bachelor's degree in Marketing or related field.
• Proven track record in Marketing Automation and Marketing Operations.
• Hands-on with platforms like HubSpot, Pardot, SFMC, Marketo, Eloqua.
• Strong understanding of MarTech ecosystems and data flows.
• Experience designing automated workflows and lead nurturing.
• Operational expertise in performance marketing platforms.

Aufgaben

• Develop scalable workflows for lead capture, enrichment, segmentation, nurturing, scoring, routing, lifecycle management, and campaign follow-up.
• Design and optimize marketing automation programs to improve lead generation, engagement, and campaign performance.
• Reduce manual processes and improve data quality through automation.
• Lead development, execution, and continuous improvement of MarTech strategy and roadmap.
• Own and optimize the marketing technology ecosystem for value, scalability, and reliability.
• Drive automation initiatives to improve lead management, journeys, and reporting.
• Establish governance standards for platforms, data structures, pipelines, and user adoption.
• Ensure integration between marketing automation, CRM, websites, analytics, events, and content tools.
• Evaluate and govern AI-powered marketing technologies including chatbots and personalization.
• Manage platform adoption, training, and change management across global teams.
• Develop reporting frameworks to demonstrate marketing effectiveness and business impact.
• Manage vendor relationships, licensing, and service quality.
• Monitor industry developments to identify opportunities for innovation.
• Improve alignment between Marketing, Sales, and IT through connected tech and data management.
• Implement AI-enabled solutions to boost productivity and campaign performance.
• Develop AI-powered chatbots and conversational experiences for lead capture and routing.
• Provide dashboards and insights to improve decision-making and funnel visibility.
• Support global teams with platform expertise and best practices.

Kenntnisse

Marketing Automation

MarTech Platforms

Lead Management

Data Governance

AI Marketing

Campaign Optimization

Cross-functional

Stakeholder Management

Ausbildung

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

Eloqua

Pardot

Jobbeschreibung

As a Marketing Automation & AI Lead (w/m/d) at Atotech, an MKS brand, you will be responsible for driving the strategy, optimization, governance, and adoption of MKS' global marketing technology ecosystem. You will lead initiatives that improve marketing efficiency, customer engagement, lead management, data quality, and digital customer journeys through automation, AI, and connected technologies. Working closely with Marketing, Sales, IT, Data, Compliance, and external technology partners, you will develop scalable automation programs, manage key MarTech platforms, drive AI innovation, and ensure seamless integration between marketing systems and business applications. This role combines marketing technology leadership, automation strategy, AI enablement, data governance, and cross-functional project management, requiring strong business acumen, technical expertise, and stakeholder management skills. In this role, you will report to the Marketing Manager.

You Will Make an Impact By:

Developing scalable workflows for lead capture, enrichment, segmentation, nurturing, scoring, routing, lifecycle management, and campaign follow-up.

Designing, building, and optimizing marketing automation programs that improve lead generation, lead nurturing, customer engagement, conversion rates, and campaign performance across the customer lifecycle.

Reducing manual processes and improving marketing efficiency, consistency, scalability, and data quality through automation.

Lead the development, execution, and continuous improvement of MKS Atotech marketing automation and MarTech strategy and roadmap.

Own and optimize the marketing technology ecosystem, ensuring platforms deliver business value, scalability, reliability, and operational efficiency.

Drive automation initiatives that improve lead management, digital customer journeys, campaign execution, reporting, and marketing operations.

Establish governance standards for marketing platforms, data structures, data pipelines, campaign setup, documentation, permissions, and user adoption.

Ensure effective integration and synchronization between marketing automation, CRM, websites, analytics, event platforms, content tools, and other business applications.

Evaluate, implement, and govern AI-powered marketing technologies, including content generation, personalization, workflow automation, audience insights, chatbots, and conversational AI solutions.

Manage platform adoption or migration, user onboarding, training, documentation, and change management initiatives across global teams.

Develop reporting frameworks and performance measures that demonstrate marketing effectiveness, platform adoption, and business impact.

Manage relationships with software vendors, implementation partners, and technology providers, including licensing, delivery, and service quality.

Monitor industry developments and emerging technologies to identify relevant opportunities for innovation and continuous improvement.

Improving alignment between Marketing, Sales, and IT through connected technologies, shared processes, and consistent data management.

Implementing AI-enabled solutions that improve productivity, personalization, campaign performance, customer engagement, and self-service experiences.

Developing and optimizing AI-powered chatbots and conversational experiences that support lead capture, qualification, customer engagement, and routing.

Providing dashboards and insights that improve decision-making, funnel visibility, automation performance, and marketing outcomes.

Supporting global teams with platform expertise, governance, training, and practical best practices.

Skills You Bring:

Bachelor's degree in Marketing, Business, Information Systems, Digital Technologies, Computer Science, or a related discipline.

Proven track of experience in Marketing Automation, Marketing Operations, Marketing Technology, Digital Marketing, or a related role.

Hands‑on experience with platforms such as HubSpot, Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Marketo, Eloqua, or comparable solutions.

Strong understanding of MarTech ecosystems, digital customer journeys, lead management processes, data flows, and platform integrations.

Experience designing and implementing automated workflows, lead nurturing programs, lifecycle models, and campaign automation initiatives.

Operational expertise in performance marketing platforms like Meta, TikTok or LinkedIn to driving ambitious revenue or lead generation targets.

Strong knowledge of marketing data management, data quality, governance, consent management, campaign attribution, and reporting frameworks.

Experience managing marketing technology implementations, integrations, optimization projects, and cross‑functional stakeholders.

Experience evaluating, implementing, or governing AI‑powered marketing tools, including chatbots, conversational AI, content generation, personalization, and workflow automation solutions.

Experience developing MarTech roadmaps, governance frameworks, operating standards, and user adoption programs.

Knowledge of APIs, middleware, webhooks, customer data platforms, analytics solutions, and integration tools.

Experience managing software vendors, implementation partners, licensing models, and technology budgets.

Ability to translate business requirements into scalable technology solutions, automated workflows, and operational processes.

Demonstrated ability to lead cross‑functional initiatives and influence technical and non‑technical stakeholders.

Strong presentation, training, documentation, and change management capabilities.

Strong analytical, problem‑solving, project management, communication, and stakeholder management skills.

Ability to work effectively across multiple business functions, regions, and global teams.

Fluent English language skills, with the ability to communicate effectively with global stakeholders.

Preferred Skills:

Experience with HubSpot or Salesforce, particularly marketing automation, lead management, campaign execution, reporting, or platform administration, is highly beneficial.

Experience working with Microsoft Copilot and Azure‑based technologies in a marketing, automation, or business environment.

Hands‑on experience with AI‑enabled content creation tools such as HeyGen, Gamma, ElevenLabs, Canva, and Envato.

A background in scaling performance marketing across ASO, Search Marketing or Paid Social is highly valued.

Experience working with SAP systems and integrating SAP data or processes with marketing, CRM, or other business platforms.

A passion for technology and how it can deliver business value at scale.

Familiarity with enterprise AI governance, information security, data privacy, and responsible AI practices.

Globally, our policy is to recruit individuals from wide and diverse backgrounds. However, certain positions require access to controlled goods and technologies subject to various export control regulations. Applicants for these positions may be limited (by, for example, their countries of citizenship, country of origin, or immigration status) where required by law or governmental contact, and/or employment made contingent upon the issuance of appropriate governmental licensing.

MKS Inc. and its affiliates and subsidiaries ("MKS") is an affirmative action and equal opportunity employer: diverse candidates are encouraged to apply. We win as a team and are committed to recruiting and hiring qualified applicants regardless of race, color, national origin, sex (including pregnancy and pregnancy‑related conditions), religion, age, ancestry, physical or mental disability or handicap, marital status, membership in the uniformed services, veteran status, sexual orientation, gender identity or expression, genetic information, or any other category protected by applicable law. Hiring decisions are based on merit, qualifications and business needs. We conduct background checks and drug screens, in accordance with applicable law and company policies.

MKS is generally only hiring candidates who reside in states where we are registered to do business. MKS is committed to working with and providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation during the application or interview process due to a disability, please contact us at: [e-mail] .

At MKS, it's all about courage, big ideas, and a serious passion for innovation. Winning here is about exploring possibilities, taking action, and solving our customers’ toughest challenges. It's not just a job – it's what you make of it. While you shape your role and make it unique, we invest in you with on‑the‑job and formal training, as well as educational assistance.

Curiosity is key at MKS - ask questions, own your path.

Our success comes from celebrating the unique skills, diverse perspectives, and lived experience of employees from over 100 countries. The goal is to make sure that everyone feels that they belong. Diversity isn't just a nice-to-have; making sure everyone feels included is a big deal for us.

Our group of ~10,000 employees serves semiconductor manufacturing, electronics and packaging, and specialty industrial markets. With over 3,800 patents, our products are enabling advancements in 5G, renewable energy & storage, artificial intelligence, cloud technology, and big data. We're the behind-the-scenes support for some amazing technology. MKS Instruments enables technologies that transform our world.

MKS Instruments Product Overview